In March of this year, Sony announced the price of the PS VR consumer version at the GDC Game Developers Conference - $399, ¥44,980, €399, and £349 respectively, of which China alone is not included.
When the domestic cable powder made its appearance on the official launch of the PS VR, Sony finally came up with a pleasant surprise on the eve of 2016 China Joy.
At the China Press Conference held on July 27th at the Play Station (PS), Sony officially announced that the PS VR will be available in China on October 13 this year. This will be synchronized with the global market. The basic version of the suggested retail price is 2,999 yuan, compared to HTC. The price of Vive 6888 won't even be half. It's really an industry conscience!
In addition to the basic version, Sony also provided users with two package versions, the basic package for the PS Camera, priced at RMB 3,299, and a premium package priced at RMB 3,699 and including two PlaySation Move dynamic controllers.
Since the PS VR does not need to connect to a PC, it must be supported by its own PS4 game console. Referring to the current price of the PS4 B2B official website for 2399 yuan, you will only need less than 6,000 yuan to experience the world-class VR. The game experience, which gave a lot of reason for the impulsive impulse.
Pay attention to the domestic market
As one of the three recognized VR heads in the industry, Sony has caused a great uproar since introducing the PS VR (Project Morpheus) project to the outside world for the first time two years ago, but it seems to be a bit over a long time later. Not in a hurry, when the Oculus Rift, HTC Vive's equipment has a lot of output, the PS VR is still playing its own little abacus.
However, it can be found that since the official version of the PS4 National Bank entered China, Sony has paid more and more attention to the domestic market. The PS VR National Bank and the global synchronization start is a very clear signal.
After so many years of soliciting in the consumer electronics and gaming and entertainment industries, Sony should be deeply aware of the decisive impact of price on sales. Now it has set the price at 3,000 yuan, making PS VR the most competitive one. Game VR device.
As for the market significance of PS VR, Sony SEC Asia President Keiji Oda told reporters in an interview after the meeting that the current VR market is still in the incubation phase, and Sony's products will be more focused on the game.
Advantages of late-coming
Titanium media reporter conducted an in-depth trial of the six games at the time in the PS VR's internal experience event a few days ago (see the article “A Year in the Night, What Changes in the Sony PS VR?â€). The machine displayed at the conference is the same as the previous demo machine. We can basically regard it as a mass production version in terms of hardware design. However, in fact, the bigger imagination is on the content ecology of the platform. This is Sony. Enter the VR field killer.
In terms of supporting games, the SEC’s Minister of China’s Strategy Department, Tian Tianwu, said that there will be 23 VR games available for sale in China at the same time, including “Final Fantasy 15,†“World War Toons†developed by former “Call of Duty†team members and “ EVE: Gunjack and other masterpieces. Includes 7 games from Chinese game developers.
For the support of game developers, Sony announced a program called “China Star†that aims to select the best game development team through open recruitment and provide them with middleware needed for the development process. , Game Engine, Funding and many other help, these plans will also be for VR developers.
Although PS VR does not have a higher rating of HTC Vive in terms of effects and parameters, it cannot be ignored. PS4 has sold more than 40 million units globally. Such a large user base is the potential consumption of PS VR. By.
At 12 o'clock noon on July 28th, Sony officials will formally accept reservations at the PlayStation Lynx official flagship store, Sony China Direct Store, Jingdong Online, and 22 offline channels, which is synchronized with the global delivery on October 13th. .