A while ago, the International Data Corporation (IDC) announced the “Global Mobile Phone Quarterly Tracking Report.†Data show that the top five smartphone shipments in the first quarter of 2016 have changed, with Samsung and Apple still occupying the top two positions. Huawei The shipment volume and market share of OPPO, vivo, etc. expanded strongly. In particular, the OPPO and vivo achieved triple-digit growth year-on-year, while the sales volume of a rice, which was once known as fever, fell out of the top five. We must know that a certain rice must compete with Huawei last year. First, but the fact is always better than eloquence, oppo, vivo is the same root, but love to kill each other, but the retail and marketing of the offline market is very fierce, although its mobile phones are not known for the performance first, but But they know how to grasp consumer psychology. It also illustrates the problem that consumers are increasingly rational and no longer only performance heroes. Thanks for what it's worth to buy a platform for testing, let me be selected in vivo X7, to experience this "Yangguang self-timer" as the main play, direct hit sister's weakness in the value of the value of mobile phones, in addition, vivo X7 there are these keywords: Long 652 processor, 4GB+64GB, pre-fingerprint identification, Song Zhongji endorsement, especially Song Zhongji endorsement, the influence of the national husband can not be underestimated.
Exterior
Vivo X7's packaging style takes a simple route, with only the "X7" in the middle of the white cardboard box.
Uncovering the lid, you can see the mobile phone with a protective plastic sleeve, and there is a small card that highlights the highlights of the "16 million soft light self-photographing your beauty."
The box is divided into two compartments, the next layer is the accessory layer, and the accessories are also packed in carton boxes. After all, vivo is mainly used to route the lines. The exquisite packaging is very important. The consumers will see things at the first sight. To a large extent, he or she decides whether to buy.
In addition to mobile phones, vivo X7 accessories are very rich, there are chargers, data lines, headphones, two protective covers (white, blue), etc. Do not underestimate these things, people are often at the last minute by these small accessories Move, then decide to buy.
Vivo's mobile phone has always been known for its high face value, and it pays great attention to the grip of the mobile phone. The X7 is no exception. Its screen size is 5.2 inches, which is one of the best sizes for one-handed holding; 1080P AMOLED screen ensures the viewing angle and color reproduction of the screen; ultra-narrow frame design brings high screen share, plus visual Extensions add a lot to the appearance of mobile phones.
Vivo X7 part of the waist line using high-light trimming, plus no step transitional border and metal integrated body, the appearance of the entire phone is quite temperament, the image is good. The rounded transition between the 2.5D screen and the frame also brings an excellent grip.
Vivo X7 back shell is made of aluminum-magnesium alloy material. The three-stage design extends to the curvature of the frame to enhance grip.
Above is a 13 million-pixel main camera, next to the flash, slightly unfortunately the camera is slightly raised, but the X7 randomly sent 2 sets of mobile phones, put on mobile phone sets, there will be no bulge.
The volume and power buttons are on the right side of the camera.
Under the fuselage interface more, 3.5mm headphone jack, MIC hole, microUSB, speaker holes and other points on it.
The sim card slot is located on the left side of the fuselage and supports dual card dual standby. It does not support micro SD card expansion, but the built-in 64G storage of the fuselage is sufficient.
There is no opening at the top.
performance
Vivo X7 equipped with Qualcomm Snapdragon 8976 processor, which is Xiaolong 652, using Cortex-A72 + Cortex-A53 big.LITTLE solution, Snapdragon 652 is 4 x A72 + 4 x A53, a total of eight cores, the highest Up to 1.8GHz. Among them, Cortex-A72 is ARM's latest CPU core architecture, and performance is about 35% higher than Cortex-A57. At the same time, the Cortex-A57 has a great improvement in heat control. This chip can be said to be Qualcomm's killer in 2016 because no matter the theoretical specifications or actual performance, Qualcomm Xiaolong 652 is far more than the definition of general mid-range master: the overall performance is close to the previous generation of flagship Xiaolong 810, GPU performance has also reached The level of the previous flagship Xiaolong 808, in terms of peripheral technology, Xiaolong 652 is relying on dual ISP, fast charging 3.0, 4K recording and other advanced features beyond the Xiaolong 810. It can be said that Qualcomm’s mid-range (or more accurately, middle and high-end) masters are really full of sincerity.
On the GPU side, Qualcomm learned this lesson and generously used Adreno 510 for Xiaolong 652, knowing that Xiaolong 810 is only Adreno 430. The Adreno510 achieves a significant increase in performance and reduced power consumption through UBWC (universal bandwidth compression) technology. Compared with the Adreno 430, the picture quality of the Adreno 430 will be more refined and the picture will be more refined. Vivo X7 has 4GB of Universiade memory, with Xiaolong 652 processor upgrade, in the game rendering, application open, multi-tasking switching has a very good performance, "second flagship" well-deserved name.
For performance testing, you can only run points, run some big games to prove the performance of the chip. First of all, the security enthusiasts see the security Bunny, vivo X7 run points is 76,404, and some media sites before the run points are different, may be the reason I did not clean up the background at that time. In the rankings, you can see that the running score is even higher than Google Nexus6. The high-end chip before the terminal chip is aligned, vivo can be really satisfied with the Qualcomm Snapdragon 652 on the X7.
The measured "NBA2K16" runs smoothly, much smoother than the MediaTek P10 used by the Charm Blue Note 3 that I used before.
Video playback capability, 4K no stress, only 3 incomplete support formats.
In the B station to find a high rate of 4K video test, the barrage full screen still plays smoothly, no pressure.
Taking pictures
Vivo released models, each model has its main selling point, and in vivo X7 body, the main Moonlight soft light self-timer, because the main self-timer, so the front camera pixel is higher than the rear camera. Front camera 16 million pixels, aperture f/2.0, plus Moonlight soft lights, allowing those who love the beauty of the self-timer do not have to worry about the ambient light, free self-timer, low light environment can also get a balanced light effect.
Vivo X7 rear camera is 13 million pixels, aperture value of F2.2, support for phase focusing technology.
Camera function, HDR, night scene, ultra-clear picture quality, professional camera motion anti-shake, fast lens, panoramic, slow motion, document correction, etc., shutter sound, voice shutter, touch screen shutter, time-lapse photography, gender detection It can also be turned on or off in settings.
Of course, various filters are also quite abundant.
If you don’t speak with your mouth, it’s still like it. The first is the rear camera:
The rear camera has good imaging quality, accurate color reproduction, and excellent resolving power. Thanks to the F2.2 aperture, there is also good imaging performance under low light.
Front camera:
In order to measure the soft light self-timer, specifically looking for a friend, self-timer in the indoor environment, the first is the living room, did not open soft light shot a self-timer, and then let her go to the darker place took a photo. It can be seen that after the soft light self-timer is turned on, the brightness of the face is increased, and accordingly, the noise of the face is reduced, and the skin is more white and tender. Unlike the case where the soft light is not turned on, the face is slightly yellowish and is greatly disturbed by the ambient light.
In addition, the front camera has a variety of beauty and beauty effects, which can be selected according to your needs.
fingerprint
This vivo X7 will put fingerprint recognition on the front, fingerprint recognition unlock speed is very exaggerated, basically the finger touches the fingerprint identification area will light up the screen to complete the unlock, daily use is very convenient, just put your finger on the front of the HOME The keys are unlocked instantly and the fingerprint recognition process is not felt at all.
The speed of adding fingerprints is also relatively fast, and it can be completed in about 12 times.
In addition HOME button can also be set to start fast, even if the state of the information screen, double-click the HOME button to instantly complete multiple actions: fingerprint recognition - unlock the bright screen - open the application, can be set to double-click shortcut to start the camera, flashlight or WeChat, QQ Wait. For example, if you set it as a camera, double-click the HOME button to instantly open the camera for capturing.
Split Screen
Vivo X7 also has a feature worth mentioning, is split-screen multitasking, you can achieve message split screen and manual split screen. Message splitting is when the various applications it supports are turned on. If there are messages such as QQ, WeChat, and messages, a suspended trapezoid icon will appear at the top right of the application, and the screen will be automatically split by clicking on it.
You can also manually split the screen, in the support of the application interface on the three fingers at the same time under the plan, you can open the split screen, select WeChat, QQ, information and other messages.
Review
In the past two years, popularity has started to rise. This is because as the competition in online channels becomes increasingly fierce, dividends have become less and less, and the power of vivo's multi-year offline channels has finally begun to function. It entered the first quarter of 2016. To the top five smart phone shipments, not just advertising is so simple, its various models of mobile phones have high value, there are selling points, this is the reason for the steady increase in sales of vivo in recent years. In addition, vivo launched advertisements for popular variety shows watched by David every year for marketing. The premium ability of products and brands also increased. Consumers gradually became more rational and no longer had the myth of performance first. Specific to the vivo X7, Qualcomm Xiaolong 652's performance is indeed good, in Baidu's Qualcomm is also a well-reviewed a chip program, plus 4G+64G combination, and 16 million pixels soft light self-portrait front camera, All-metal body, front fingerprint identification, etc., X7 can be said to be the most conscientious of all models of vivo mobile phone, of course, there is the endorsement of the national husband Song Zhongji, X7 will certainly be loved by the sisters, and The actual situation I received from vivo X7 was consistent. The female colleagues in the unit saw the vivo X7 I took and said that the phone is really beautiful and feels good.
So, if you want to choose a self-timer with powerful, good performance, beautiful appearance, feel good mobile phone, vivo X7 is still worth your choice, the girl can get used, the man can buy for the sister you want.