President of Samsung Electronics Division: Looking to the Next Decade of Television

The past year marks that Samsung TV has completed the “Ten consecutive championships” journey. However, according to Hyun-suk Kim, president of Samsung Electronics Imaging Display Division, this is just a beginning.

For Samsung TV, the past decade is just one of many milestones. From the launch of elegant Bordeaux TV in 2006 to the launch of the world’s first LED TV in 2009, to the creation of a new era of smart TV in 2011, and the launch of the world’s first curved UHD TV in 2014, Samsung has continuously improved its standards to meet the world with revolutionary products. The needs of consumers everywhere. This pursuit of innovation is one of the main reasons why Samsung has maintained its global TV leader for a long time.


Obviously, Samsung hopes to maintain this tradition by keeping the boundaries open. "In the upcoming next decade, we will continue to challenge ourselves and develop outstanding products with great visual impact to continue to win the trust our customers have already given us." Kim said, "The next decade will start today. Start with the enhanced SUHD TV with Quantum Dot display."

Leading a new era

The just-released 2016 new SUHD TV is equipped with the world's only environmentally friendly cadmium-free, 10-bit quantum dot display that provides the most realistic picture quality and color display to date. With an amazing brightness of more than 1,000 nits, the display accuracy and brightness of the new SUHD TV is at a level that is unattainable for other brands of TV. Kim believes that this technology is unprecedented in the industry, and the world's first non-border surface design complements it directly, directly to the audience's attention back to the screen of exciting content.


“In 2016, we continued to exceed our efforts to create a work of art that can integrate into the surrounding environment through superior synergies of design, engineering and technology.” Kim mentioned in the new SUHD TV, “by removing the screws on the back of the TV, We have created a '360-degree design' to give people a beautiful enjoyment regardless of where the TV is placed or from what angle."

As the representative product of the next decade, Samsung defines the present and future of TV through the new 2016 SUHD TV. Because of this, the Internet of Things (IoT) center technology has also been applied to the new SUHD TV. It is reported that IoT hub can support Samsung SUHD TV and more than 200 SmartThings compatible devices to connect, making it the center of the entire smart home. Kim said that this new feature demonstrates Samsung's determination to seamlessly connect TVs to IoT homes and at the same time proves that IoT smart homes are constantly sprouting and are expected to become a trend.

The future of television

As TV has gradually become the center of the expansion of the Internet of Things, its role in our daily lives "will continue to evolve rapidly," Kim explained when discussing the future of television. Some of the technologies that may be driving this evolutionary process will be highlighted at CES' interactive "Future TV Zone." The exhibition will showcase Samsung’s most avant-garde and futuristic concept televisions, including ultra-thin SUHD TVs that are only about one-tenth of an inch thick, the world’s largest 170-inch SUHD TV, deformable TVs and an amazing 8K SUHD TV surface.


"Based on our ongoing research and further improvement in consumer demand, we firmly believe that Samsung will continue to grow and develop." Kim said, "In this process, we will continue to promote innovation, bold imagination, and subversive creation, as soon as possible." Unprecedented future viewing experience."