Social media sites like Facebook, Twitter and Google have banned all cryptocurrency ads. This is done to prevent advertising fraud. However, there are a large number of online fraud sites every day, and they are not subject to legal sanctions. This problem may be temporary, but how do you promote encryption services to new users without online promotion?
Do you remember when you last saw an advertisement for Ethereum, Bitcoin or Litecoin? Have you seen their ads on Facebook, Twitter or Google? The possibility of these two answers is negative. The reason is that advertising does not represent the purchasing power of every product or service. They motivate you to make decisions, but relying on advertising does not always satisfy users.
Blockchain marketing is not a demand product or service. The digital currency it promotes has always been of interest to people. There are already different ways to let people know what a digital currency is. For example, a decentralized bitcoin p2p payment system and a platform, and a censorship-resistant application built for Ethereum.
A new way to conduct blockchain marketingEntrepreneurs can also market to customers without the support of social media sites. The following methods will help you create a network in a more systematic way:
Encrypted community:
There are many crypto communities online, and you need to target the right platform. Reddit, Quora, Bitcoin Conversation, Sack, Telegram, and Media are some options. Appear on these platforms and follow the rules they set. Don't trust the contractor, try to find someone directly.
Github:
Start looking for your code so you can get in touch with the developers and then promote what you are doing.
social media:
Facebook and Twitter have banned advertisements related to Bitcoin, but they cannot stop you from speaking. Be blunt about who you are and what you do. Let your employees do this, especially your partner. You can create an account for the services you provide. Just talk bluntly about what you do. You don't need to promote your services, but you can speak in general and make people aware of the blockchain.
SEO:
Just as you can use social media, you can also use the power of SEO. Google only prohibits advertising, but not links. People search for content, and you need to optimize content for your encryption project.
Optimize the application store:
If you have a mobile app, you can use this method. Although the image value of a mobile application in encryption is low, it doesn't mean you can't have one. Most of these applications are not optimized because people cannot understand its importance. You have to care about icons, text, screenshots, keyword positioning, descriptions, etc. Make it look decent, not like a liar.
recommend:
People rarely use the citation technique, even if they know how it helps them optimize. Even with encrypted services, people must try to enable the feature for current users and invite new users. This is a useful way to sell blockchain. The best examples are Spotify and Dropbox.
Public Relations (PR):
PR does not mean hiring a company, because it wastes your time and money. You can hire a blogger or reporter to promote your service. Try to build a healthy relationship with bloggers and tell them what you are doing. Let them be interested in your service and they will use the right words to promote you.
Encrypted network:
You can cooperate with other encryption services and find new users through the process of encrypting the network. This is also known as a joint project, and AirSwitch is a good example of using this method.
Bounty:
These help you create rewards for users who help debug the service. It can attract bounty hunters, but also has advantages. You can establish your presence in the encrypted world.
Big event:
The encryption industry still lacks enough events for people to talk about its growth and future. With so many parties every day, why not talk about encryption? You may not have the money to organize a meeting on your own, but you can find a rare assembly and become a part of it. Try to talk to the organizer and see if they allow you to own the platform for a period of time. You can make more people aware of blockchain marketing and what you do.
Podcast sponsorship:
There are good encrypted podcasts, you can target him. These are good places for sponsorship. You can start with the content, but because it is easier to pass. Some examples of choosing to try podcast sponsorship are "Coin Dialogue", "No Chain", "F11S" and "Epicenter".
Good content:
The power of good content can save you from detours. It allows you to use SEO as a correct marketing method and helps you to stay influential. The blog service can help you, and you can also find ways to enlarge the content to relevant people.
Word of mouth:
Using a salesman may not be the best option. However, you should get in touch with those fanatics because they can help you. They can invest, advise, or let more people know what you are doing. Even if you think word of mouth is outdated, the power of word of mouth can still help.
ICO pre-sale team:
If you want to launch an ICO in the right way, you must contact the pre-sales group and analysts. Getting positive reviews will increase your exposure and allow you to have more audiences.
Just like advertising, the above methods will help you increase your visibility. However, they cannot replace the basic value of having a good product. Over time, we will know which advertising network system is most suitable for the encryption industry. Before that, you must do your best to see which method works for you. Gradually, build a team to help you have a more systematic approach to approach new customers.
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