Since the reform and opening up in 1978, China's home appliance market has developed for 35 years. In these 35 years, as a product produced due to family needs, the category of Chinese home appliances has been gradually enriched as the concept of Chinese families has changed. The history of changes in China's household electrical appliances can be said to be the history of changes in the Chinese family concept.
From now to now
Before the reform and opening up, as the mode of production of China's small-scale peasant economy was replaced by the People's Commune, the traditional concept of one household was also very weak. At the time, the material was scarce. For people, it was just a sheltered room and a sleeping place. At that time, what an average family wants to have is "three to one ring": bicycles, watches, sewing machines and radios.
After the reform and opening up, China slowly changed its economic model, and the family has also become a space for people to devote their feelings. In order to make their future life more comfortable and beautiful, they have begun to purchase new items. With the opening of the market at that time, and a series of external factors such as the popularity of electricity, the "four majors" replaced the original "three to one ring" as the standard: color TVs, refrigerators, washing machines, and air conditioners. This is also the four traditional household appliances in the Chinese home appliance market.
After the economy has developed to a certain extent, the kitchens and toilets that were originally to be shared by several families have become independent toilets and kitchens for each household. The family has taken on more new functions. Along with this change, kitchen appliances and sanitary appliances and other household electrical appliances began to appear gradually in the Chinese home appliance market. Just like gas stoves replaced the former coal stoves with the popularization of natural gas, the “four big pieces†are also being replaced at this time. The color TV screen becomes more detailed, the screen becomes thinner and thinner, and the material becomes liquid crystal. The washing machine changes from the old-fashioned double-barrel washing machine to the wave-wheel type and drum-type washing machine, and can clean the clothes more cleanly; the refrigerator is also simple. The fresh-keeping function has turned to the dual function of fresh-keeping and quick-freezing, even preservation, moisturizing, quick-freezing and other multi-functional development; the air-conditioning has shifted from the original Freon air conditioner to a more environmentally friendly power-saving air conditioner.
As China develops into a modern society, due to the economic environment and the need for work, people begin to favor renting and living. Home is not confined to a room or a room, but changes with the location of people. In response to this feature, China's home appliance market has appeared small size, easy installation, low environmental requirements of home appliances: desktop dishwashers, sweeping robots, mini washing machines, etc., specifically for renters. At the same time, the increase in per capita income has also raised the demand for family life. This led to another "evolution" of Chinese home appliance products: the picture quality of color TVs increased from 2K to 4K or even 8K, the screen also separated from the OLED series; washing machines, air conditioners added artificial intelligence and remote control functions; refrigerators had three Door refrigerator, air-cooled cooling mode and various sterilization functions; kitchen electric added oven, induction cooker, dishwasher and other more diverse categories.
From brand to performance
In the past, when China’s home appliances hadn’t had such a rich choice, Haier, Hisense, Midea’s and other big brands of home appliances were common choices for all. Air conditioning must be a beauty pageant, refrigerator is Haier's best, and television is non-Hisense. In addition, at that time, the family form was generally stable, and people lived in one place for a long time and lived for most of their lives. The requirements for home appliances were durable and not easily damaged. This also led to the fact that household appliances will not be replaced for a long time, and the household appliance market will have a low replacement frequency.
Later, with the opening of the market, more competitive home appliances abroad have entered the Chinese market. Sony of Japan, Samsung of Korea, and Philips of the Netherlands all became household names of the Chinese people at that time. Coupled with economic development at that time, Chinese households' demand for home appliances increased, and domestic appliances gradually failed to meet the needs of Chinese consumers, causing the appearance of “respectful foreigners†in the Chinese home appliance market at that time.
Now, with the development of China Made 2025, the degree of domestic modernization has improved. Modern households pay more attention to the energy efficiency rating, cost-effectiveness and other factors of home appliances. Brands are the second most important factor. After the development of affordable Chinese beauty appliance brand, it was again accepted by consumers. Now in all areas of China's home appliance market, domestic brands and foreign brands are often equally divided.
In the future, if China’s home appliance industry wants to take the lead in foreign home appliance brands and go global, it must grasp the changing trends of modern families in the future. Only by grasping changes in the needs of future consumers can the Chinese home appliance industry gain greater profits in the market.
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