In the eyes of an unlisted LED faucet, Sunshine Lighting (600261) is a company that makes them praise "good".
“Sunlight is the earliest company in the traditional lighting industry. It was cut in five years ago. In the LED field, we are one of the most experienced and advantageous in the traditional lighting industry. This composite feature brings a relatively large The advantage." Sunshine lighting people told reporters.
Just as Philips has grown from a traditional lighting giant to an LED leader, currently, in the LED general lighting industry, there are two types of competitors, semiconductor LED lighting companies and traditional lighting companies. LED technology and patent barriers can be entered through mergers or acquisitions, but Brands, channel construction, engineering and project experience, companies with traditional lighting industry genes have more advantages.
"As the cost performance of LED lighting is increasing, especially the price drop, the penetration and outbreak of the LED industry should be said to be unquestionable. This trend is certain." Sunlight Lighting executive believes that, at the same time, "with capacity expansion Other factors, LED costs will also decline, and gross profit is not a problem worth worrying about."
Sunlight Lighting is the largest energy-saving lamp production and export enterprise in China. It has won the bid for “National High-Efficiency Lighting Product Promotion Project†for five consecutive years. Its national energy-saving lamp procurement ranks first in the long-term, with a market share close to 10%. "Involved in LED, in fact, all channels and brands can be used, compared to the previous energy-saving lamps, the change is not big."
Sunshine Lighting learns NVC lighting sales model, retail + engineering and equal emphasis. At present, it has established more than 3,000 marketing outlets nationwide, and about 1,000 direct sales stores. The proportion of its own brands has reached 30%.
Cooperation with the world's three giants is also a comparative advantage of Sunshine Lighting. At present, the world's three largest lighting companies are Philips, Osram and GE. Sunlight is Philips' largest supplier and has cut into the supply chain of all three giants.
The person in charge of sunshine lighting said that the main sales area of ​​LED is indoor lighting, which is also the strongest demand in the LED field.
The 2012 annual report shows that Sunshine Lighting's main revenue is close to 2.6 billion yuan, of which LED business contributed 360 million yuan. Last year, the net profit of Sunshine Lighting was about 210 million yuan.
This year is the first year that Sunshine Lighting LED investment is gradually put into production. In 2011, Sunshine Lighting will raise a total of 900 million yuan, of which Xiamen Sunshine LED energy-saving lighting products with an investment of 410 million yuan will be put into production as scheduled in January this year. After the production, it will have an annual production capacity of 20 million LED lighting sources and 5 million LED lighting fixtures. By then, it will increase sales revenue by RMB 1.7 billion and total profit of RMB 250 million.
Another investment project, Zhejiang LED lighting products industrialization project, is expected to increase sales revenue by 1.1 billion yuan and total profit of 170 million yuan.
"Xiamen base has begun to gradually release LED production capacity. It will take some time for Zhejiang base to put into production. If Zhejiang and Xiamen bases are fully put into production, the total LED revenue will be close to 3 billion yuan," said Sunshine Lighting. In 2012, the company's LED operating income was 364 million yuan.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
“Sunlight is the earliest company in the traditional lighting industry. It was cut in five years ago. In the LED field, we are one of the most experienced and advantageous in the traditional lighting industry. This composite feature brings a relatively large The advantage." Sunshine lighting people told reporters.
Just as Philips has grown from a traditional lighting giant to an LED leader, currently, in the LED general lighting industry, there are two types of competitors, semiconductor LED lighting companies and traditional lighting companies. LED technology and patent barriers can be entered through mergers or acquisitions, but Brands, channel construction, engineering and project experience, companies with traditional lighting industry genes have more advantages.
"As the cost performance of LED lighting is increasing, especially the price drop, the penetration and outbreak of the LED industry should be said to be unquestionable. This trend is certain." Sunlight Lighting executive believes that, at the same time, "with capacity expansion Other factors, LED costs will also decline, and gross profit is not a problem worth worrying about."
Sunlight Lighting is the largest energy-saving lamp production and export enterprise in China. It has won the bid for “National High-Efficiency Lighting Product Promotion Project†for five consecutive years. Its national energy-saving lamp procurement ranks first in the long-term, with a market share close to 10%. "Involved in LED, in fact, all channels and brands can be used, compared to the previous energy-saving lamps, the change is not big."
Sunshine Lighting learns NVC lighting sales model, retail + engineering and equal emphasis. At present, it has established more than 3,000 marketing outlets nationwide, and about 1,000 direct sales stores. The proportion of its own brands has reached 30%.
Cooperation with the world's three giants is also a comparative advantage of Sunshine Lighting. At present, the world's three largest lighting companies are Philips, Osram and GE. Sunlight is Philips' largest supplier and has cut into the supply chain of all three giants.
The person in charge of sunshine lighting said that the main sales area of ​​LED is indoor lighting, which is also the strongest demand in the LED field.
The 2012 annual report shows that Sunshine Lighting's main revenue is close to 2.6 billion yuan, of which LED business contributed 360 million yuan. Last year, the net profit of Sunshine Lighting was about 210 million yuan.
This year is the first year that Sunshine Lighting LED investment is gradually put into production. In 2011, Sunshine Lighting will raise a total of 900 million yuan, of which Xiamen Sunshine LED energy-saving lighting products with an investment of 410 million yuan will be put into production as scheduled in January this year. After the production, it will have an annual production capacity of 20 million LED lighting sources and 5 million LED lighting fixtures. By then, it will increase sales revenue by RMB 1.7 billion and total profit of RMB 250 million.
Another investment project, Zhejiang LED lighting products industrialization project, is expected to increase sales revenue by 1.1 billion yuan and total profit of 170 million yuan.
"Xiamen base has begun to gradually release LED production capacity. It will take some time for Zhejiang base to put into production. If Zhejiang and Xiamen bases are fully put into production, the total LED revenue will be close to 3 billion yuan," said Sunshine Lighting. In 2012, the company's LED operating income was 364 million yuan.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Guangzhou Lufeng Electronic Technology Co. , Ltd. , https://www.lufengelectronics.com