Although the current Poly property has not yet landed in the capital market, it has begun to be ambitious in other fields. On June 2, the company announced that it has signed a strategic cooperation framework agreement with LED company Depu Technology, and will jointly build a smart community network in the future. Market participants believe that Poly The property move is also paving the way for future listings.
According to the strategic cooperation framework agreement between the two companies, LEDS, which is owned by Depu Technology, can participate in the domestic market sales through the Shenzhen Poly Property Management Group covering the property management networks of 38 major cities and over 100 large and medium-sized communities in China. . The cooperation will be based on the lighting system improvement project of 86 communities under the jurisdiction of Shenzhen Poly, and will gradually expand to the whole country. At the same time, Ledes can also set up a sales promotion network in China with the help of Shenzhen Poly's national property network to set up an LED sales center.
At present, Ledes's domestic sales network is limited to B2B channels, and has not yet developed a channel to B2C. Deputy Technology Chairman Li Yongsheng said at a press conference in Hong Kong that through this cooperation, Ledes Green's smart technology will be able to Entering more domestic communities, the company believes that the long-term partnership with Poly properties can lock in stable lighting demand and revenue sources for the company.
Li Juan, chairman of Shenzhen Poly, said that in the community management costs, energy expenditures account for 10% to 25%, which is the second largest expenditure after labor costs. If the lighting equipment of the community can be replaced by LED equipment, the energy saving rate is usually Can be as high as 50%, which can further improve the efficiency of management costs. At the same time, Poly Real Estate, as the leader of the industry, if it takes the lead in stepping out of energy saving, then more peers will consider purchasing Leders products in the future, which will bring better economic benefits to Depp Technology.
In addition, Li Juan said that local governments usually have policy support for energy conservation and emission reduction, which will become an additional income for Poly properties, but in the future, the places where Ledes needs to break through will come from the majority of community home users. For Poly properties, the cost of selling LED lighting products is very low. In the future, the Poly Group will establish a small warehouse in Ledes as a reserve, and the security personnel will make the distribution. The community residents can place an order through the APP for 1 minute. You can get the light bulb, faster than any e-commerce, and return and exchange is very efficient.
For Poly properties, in addition to energy conservation and emission reduction, there is a more important meaning: According to the framework agreement between the two companies, Shenzhen Poly can expand its property leasing and management business through the network of Ledes in five European countries.
Li Juan pointed out that with the growth of China's economy, more and more Chinese capital has emerged, and many outflows have been purchased in the world, such as Australia and North America. Many customers have expressed that they hope that these overseas properties can Managed by domestic companies, the company has the idea of ​​“going outâ€.
Poly property had the opportunity to acquire local property companies in Vietnam 7 to 8 years ago, but the time was not yet mature, and overseas home ownership has become the general direction of the market. Poly properties have already had certain conditions to “go globalâ€. The company is looking forward to expanding the overseas property leasing and management business of Poly Properties with the help of Rydes' extensive network of contacts and sales channels in Europe, but specific plans and measures are still being implemented.
Li Yongsheng said that the company has a strong network in Spain, Belgium, the United Kingdom and other countries with high electricity costs and emphasis on energy conservation and environmental protection. Currently, four smart city construction projects have been completed in Spain, and three of them have already Outdoor lights have been replaced with LED lights, and the company's strong network in these places will help Poly properties enter the European market.
Market participants believe that Poly Property's move is to pave the way for listing in the capital market in the future. At present, the first property management company listed in Hong Kong is the Colour Life (01778.HK) under Fantasia, which was very popular on the first day of listing. The good capital market reaction, the price of Cai Life's offer is 3.78 Hong Kong dollars, the current share price is 5.65 Hong Kong dollars, there is still a 50% premium, indicating that the Hong Kong capital market is relatively recognized for such shares.
In addition to Poly, Vanke, Wanda, China Overseas and other large developers also have a clear spin-off plan for their property management companies. However, the current market performance in Hong Kong is not ideal. The stock price of Color Life also fell from a high of 13.5 Hong Kong dollars. At the current level of 5.65 Hong Kong dollars, the decline rate reached 58%, which means that the concept of community O2O can be accepted and understood by investors, it will take time to prove.
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