Recently, there have been rumors that mobile phone manufacturers such as vivo, OPPO, and Huawei are evaluating and researching the TV market and may officially announce their entry into the TV market. Why did you enter the TV field? The relevant media analyzed "the mobile phone industry is fiercely competitive, and profits are shrinking", and "mainstream mobile phone manufacturers have taken action in the TV field for a long time." There seems to be some truth, but the possibility of this rumor lies in the author Come, basically zero.
It was once rumored that Apple also planned to make TV. "Jobs Biography" revealed Jobs's product blueprint for the next four years, including TV plans. Jobs hopes to bring revolutionary changes to televisions just like revolutionizing computers, music players and mobile phones. Before his death, Jobs wanted to promote the revolution of televisions and make them more usable.
But from 2007 Apple began to launch the first generation of Apple TV, until the fifth generation of Apple TV, Apple has not come up with the rumored TV products.
Let's make a hypothesis. If Apple launches Apple TV around 2009, that is, the few years when smart TVs broke out, the current situation may be the same as that of smart phones, with ios TV and Android TV being separated. If Apple invested in large-screen OLED panels and developed a brand-new OLED TV around 13 years ago, when OLED TVs began to emerge, perhaps Apple TV would sit in the position of LG today and almost dominate the field of OLED TVs.
Although Apple can't let go of TV, its marginalization in this industry has become an established fact. Although Apple still has strength, it has missed two important periods in the transformation of the TV industry. There is no guarantee that Apple can become the leader in this industry. Maybe Jobs dare to take a risk, but Cook certainly won't.
Proud Internet TV has fallen off the horse one after anotherNot only is Apple not getting involved in the TV industry, but also Internet TV under the ecological model has fallen in the past two years.
From the beginning to the peak, the Internet color TV has only been used for 2 years. The low price has a good configuration and rich content resources, which directly lowers the threshold for entering Internet TV. It does not matter if there is no production line. Find an OEM; if you have no resources, you are not afraid. License party cooperation. After tasting a bit of sweetness, more and more companies are pouring into this field.
Compared with traditional TV manufacturers, Internet TV resists the banner of "content is king", and cooperation with major content platforms undoubtedly takes the lead and pushes the development of intelligent TV to the fast lane. But with the passage of time, especially traditional TV manufacturers have also learned the Internet TV set of network marketing, after understanding the content ecology and intelligent interactive gameplay, relying on years of deep cultivation in the technical field, complete production lines and strong capital, they have also successively learned Launch your own Internet brand.
Once Internet TV relied on "price wars" and new business models to attract investors to throw money and became a spoiler in the TV industry. However, with the regulation of content copyright laws and factors such as the price increase of panels, the cash-burning routine of blindly relying on ecological denial of hardware has also appeared bottleneck. After losing the support and gimmicks of venture capital, Internet TV manufacturers seem to be a little powerless, and brands such as LeTV, Baofeng, Fengxing, and Kanshang are obviously going downhill.
Why are vivo, OPPO, and Huawei not suitable for TV?1. Color TV is not a fast-moving consumer product. There are many people who change a mobile phone a year, but there is basically no such thing as a TV set a year.
2. Color TV is not an electronic product. The LCD panel is an electronic manufacturing industry, and the LCD and backlight components are all high-precision processing and manufacturing. At most, there is some relationship between the processing of chips and electronics, but 80% of the cost of a color TV comes from the panel. They do not follow Moore's Law. Therefore, the pace of consumption is not as fast as that of mobile phones.
3. The inherent strength of the color TV market is difficult to shake. After the rise of smart phones that year, a large number of Internet brands replaced traditional feature phone brands. In contrast to the smart TV market, newcomers cannot replace the dominance of traditional TV brands, let alone occupy the smart TV market, and become more pathfinders and victims of the development of smart TVs. Although there are many similarities between smart TVs and smart phones, their attributes are different, and their performance in the market is also different. Compared with the huge consumer market of smart phones, the market for smart TVs is much smaller. The original TV market can be said to be too much, and the strength of each TV manufacturer is not weak, and its status is not easy to shake, let alone surpass.
4. The panel of the color TV market is king. With the rise of smart phones, major changes have been made to the supply chain structure of the whole machine, and emerging smart phone brands have stood on a relatively equal starting line with other mobile phone brands in the choice of supply chain; in contrast, the TV industry, LCD Panels have always been the bulk of the cost of TVs, mainly in the existing supply chain of traditional color TV brands. The existing advantages in the supply chain are not available to new brands and have become their fatal flaws.
5. The attributes of mobile phones and color TVs are quite different. Smart phones have fundamentally changed the functional attributes of mobile phones. From communication devices to mobile Internet service-oriented terminal devices, smart TVs are ultimately still in audiovisual functions. Other smart applications are more of a subsidiary value, while TV mainstreams TV’s display technology is firmly in the hands of traditional TV manufacturers, so there is no way for Internet TV manufacturers to replace traditional TV manufacturers.
There are opportunities, but we need to wait for the next industrial fission.Recalling the era when Internet TV emerged, it happened to be the era of intelligent expansion. Color TVs have caught up with intelligence and Internet. Communication technology has changed the connection between people, and intelligent technology has changed the connection between people and things. . So this wave of Internet TV was just brewing.
If mobile phone manufacturers want to enter the color TV industry, they also need to wait for a wave of technological fission. But now, China’s color TV market is facing serious overcapacity, panels, products, etc., and the overall market is becoming saturated. Even the Internet sub-brands of traditional brands are also collapsing. For example, Coocaa will no longer do TVs and only do systems. And content.
What is this wave? The author feels that the Internet of Things has been brewing for many years and is looking forward to the formation of a complete agreement. Once this is established, the advantages of large TV screens may immediately become the backbone of families other than mobile phones.
In addition, with the breakthrough of gesture recognition, face recognition, and voiceprint recognition technology, the control of the TV is no longer limited to ordinary remote control operations, and as a relatively private scene of the family, it is easier to achieve multiple interactive methods." "Run without psychological barriers."
The good news for now is that with the Internet and intelligence of TV, the value of Internet TV services in the content packaging and content distribution industry chain has begun to highlight, such as various online variety shows "China New Rap" and "Mars Intelligence Agency" "The Voice of Dreams" and so on. The turn-on rate of TV is increasing year by year, and young people are slowly returning to the TV screen. Electronic home video OTT/streaming media subscription video-on-demand is also growing rapidly. By charging for content copyright in addition to hardware, it will gain a higher degree of acceptance on large-screen TVs.
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