According to the latest data released by the market research company NPD Group, from February 2016 to February 2017, sales of drones in the US market doubled year-on-year.
Higher prices are a major reason for consumers to buy drones. In the first two months of 2017, drones that cost more than $300 accounted for less than half of the total sales, or 40%. However, in terms of sales amount, the proportion of such drones reached 84%.
This also means that most consumers are looking for cheaper drone products. As the world's largest manufacturer of drones, China's Dajiang has not yet provided such products. On the Dajiang website, the cheapest drone is the Elf 3, which sells for about $500, while the less expensive drone is the Mavic Pro, which costs $1,000.
Consumers are attracted to advanced technology when buying small drones. In January and February 2017, for drones with a price range of $300 to $500, if equipped with auto-cruise, the sales speed can be increased by a factor of five, and if equipped with body recognition and tracking, the sales speed is fast 19 Times. The latter feature is useful when the user is cycling or running.
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