Once upon a time, Apple's product design was known for its ease of use and ease of understanding. Apple is the champion of the graphical user interface. On top of that, it always finds out what you might be doing. You can clearly find out how to implement this behavior, and you can receive clear feedback on the implementation of the behavior, and If the result is not as good as you want, you still have a way to go back.
Then there is no more then. Now, although their products are still as beautiful as ever, even more beautiful, but such beauty is derived from the high price. What Apple loses is the fundamental principle of good design: easy to find, feedback, recovery, and other principles. On the contrary, on the road to the pursuit of beauty, Apple made a small and flat font, the contrast is very low, for many people, it becomes difficult to read. In fact, we humans have created a lot of fuzzy gestures for developers' memory, and we have many great features that we don't realize.
Apple's products, especially those on iOS, no longer follow Apple's proven design principles that have been developed over the decades. These principles are based on scientific experiments and common sense of human beings. They have created several eras of computing power and laid a good reputation for easy-to-use and easy-to-understand Apple. Unfortunately, Apple has given up many of these principles. Admittedly, for many iOS and Mac OS X developers, Apple's design guidelines are still golden; but within Apple, many principles are no longer put into practice. Apple has lost its way, being swayed by concerns about style and appearance, losing comprehensibility and experience.
Apple is destroying design
Apple is destroying the design. To make matters worse, they are getting an old idea back on the table, that is: design just makes things look better. But it is not like this. Design is a way of thinking that determines people's real and potential needs, and then designs products and services that help people based on such needs. The design combines the understanding of people, technology, society, and business. The beautiful appearance of the product is only a small part of the design process: today's designers work hard for issues such as urban design, transportation systems and healthcare. But Apple is making the outdated idea of ​​"the designer's job is to make things more beautiful" reborn, even if the price is to give up the right function, comprehensibility, and ease of use.
Apple, you used to be a leader, but why are you so arrogant now? Worse, why is Google always learning your worst examples?
Yes, Apple used to be known for its ease of use because its computers and applications are easy to understand and powerful, and can be used without a user manual. All operations are easy to find, all operations can be undone or come back, and you can always receive feedback about what you just did. Users are always encouraged to do more because they are given enough power. Apple's design guidelines and their principles are strong, popular, and influential.
However, when Apple moved to the interface of gestures on the first generation of iPhone, it consciously abandoned many key "Apple Principles." There is no more discoverability, no more recoverability, and only a little residual of feedback. why? The reason is not that this is a gesture-operating interface, but that Apple has taken a radical step toward visual simplicity and elegance at the expense of abandoning learnability, usability, and productivity. They began to output systems that were difficult for people to learn and use. People didn't realize such problems, and they found it too late, because the amount of money spent on these products has changed their habits. . Still, people are blaming themselves for the flaws in the device itself: "If I am not so stupid, how good!"
Today's iPhone and iPad are classic examples of visual simplicity. A good-looking font that consists of a foreign text, symbol, or theme that is clear and simple. So, what if people can't see the text? It is very beautiful!
A lady told us that she had to use an auxiliary tool to make Apple's small fonts visible. However, she had to complain, which in turn made the app with a normal font look too large. Please note that her eyesight is not bad here. We suspect that she can definitely see these words before Apple makes the font so small and thin.
What kind of design philosophy is it that millions of users have to pretend that their bodies are "disabled" so that they can use Apple products? Apple's design, especially the design of the iPhone, can make most people don't have to label themselves with the "need to help" label. Worse, the assistants will destroy the popularity of Apple, and the beauty of Apple will also make you not match the screen. If the font can be wider and the contrast is higher, the readability design principle of the font is easy to understand. Apple could have preserved beauty and readability at the same time.
The readability of text is just one example of Apple’s many failed designs.
The readability of text is just one example of Apple's many design failures. The current device lacks discoverability: there is no way we can find all the operations possible by simply looking at the screen.
Do you need to slide to the left or to the right? Is it sliding up or down? Need a finger or two fingers? Even the entire palm? Do you need to slide or click? Click to click or two? ... With so many problems, the user has to try to touch everything on the screen just to find out what is truly touchable.
Another problem is that you cannot recover after you have made an unwanted operation.
One way to do this is to undo and return to the original user interface, which not only allows recovery from most operations, but also gives the user the freedom to make new attempts, giving them the chance to recover if they are not satisfied. confidence. Unfortunately, Apple abandoned the basics of this system design after moving to iOS, perhaps because undoing this feature requires adding another object to the screen. This will damage the cleanliness and elegance that Apple has.
Touch screens, especially those on smaller devices, make it easy for users to click on a link or a button. These unexpected clicks will cause the user to reach a new interface. The standard and simple fix is ​​to set a "back" button: Android phones generally have this setting, but Apple does not. why? we do not know. Do they want to add a button? The result does provide a clean, elegant look for Apple, but the succinct look is deceptive because it increases the difficulty of use.
Apple does provide some "return" arrows, but unlike the widely available Android system, Apple's undo and return keys are developers' own choices, not everyone, including Apple itself, has implemented this feature. of.
On the screen without any instructions, how do people know if I am sliding down or going up? Sliding to the left or to the right? Need a finger or two fingers? Do you need to click or two? Users must remember them after they know this for the first time, or they can only wait for their own accidents.
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