[Text / high-tech LED Yue Mengdi] After the 2015 High-tech LED Annual Meeting and Golden Globe Awards Ceremony, Shenzhen began to get cold. For the "commendation" of the first half of the month, we have been busy all day and night, the LED business unit went to Qingyuan for the weekend. Everyone was very happy to play, and I fell asleep in the car in the afternoon.
At the end of the year, there were not many people traveling, and there were many debts everywhere. More, maybe it is planning for next year. Xiao Di has always been planning things that are not strong. This is a bad habit and has to be changed.
Fortunately, watching the news, I still have some persistence.
1. Intense competition, Samsung and LG both reduce LED chip business
Samsung LED has been exposed to the LED chip business since it was withdrawn from the LED lighting market outside Korea last year. The competition of LED in China is fierce.
I remember the news that “China’s low-cost LED products swept the Korean lighting market†a few weeks ago, and Xiaodi was amazed ( click to view details ). China is already the world's largest LED manufacturing base. The strong domestic LED manufacturing strength has made many international LED giants sigh.
In fact, although the global economic recovery is slow this year, the big environment is not very good, but domestic LED listed companies have launched overseas purchases and acquisitions through stock market fundraising and government funding, and aiming at international LED patent manufacturers and Lighting brands to reinforce their patents and overseas sales channels.
These have quickly strengthened the competitiveness of domestic LED companies. Therefore, some well-known companies, including Samsung and LG, choose to drop some unprofitable businesses and concentrate resources to strengthen higher-margin businesses. It is wise to do the best in the industry when it is not as profitable as before. practice.
2. Lin Jiliang talks about the complementary relationship between Mulinsen and Osram
Recently, Feile Audio bought the Xiwannian brand assets owned by Javier. It is reported that this asset does not include North America, and North America is still Osram. The final ownership of the OSRAM LED Lighting Division remains confusing.
The OSRAM LED Lighting Division decided to split it in April, and in June it had obtained the split consent and began to look for buyers. During this period, domestic LED companies including Dehao Runda, Feile Audio, Mulinsen, Sunshine Lighting, Foshan Lighting, Tongfang, Guangyu, etc. are all gearing up and willing to win.
Xiaodi roughly analyzed it. Feile Audio, Tongfang Shares, Foshan Lighting (Guangzhou has become the largest shareholder of Foshan), and Guangsheng Company are enterprises with state-owned enterprises/capital backgrounds. The financial strength is strong and the investment is relatively bold. However, the recent actions of state-owned assets frequently and cross-border purchase of overseas assets involve all aspects. The most sensitive issue may be the problem of state-owned assets. For the valuation of the OSRAM LED Lighting Division, the official statement is about 5 billion yuan, excluding liabilities. But in fact, how much is worth, everybody has a steelyard.
Jinshajiang invested a large price to buy 80.1% of the shares of Philips lumileds. The time has passed for more than half a year, and it has been blocked by the US and has not been handed over yet. In the end, whether it can be achieved, or whether it can be preserved and added value afterwards, it still needs to be conservative.
Dehao Runda, Sunshine Lighting, Mulinsen, and civil organizations, from the recent stock trend, Mulinsen is the most powerful. Dehao Runda’s history of mergers and acquisitions is thick, and the failure of success does not require Xiao Di’s detailed explanation. NVC and Dehao's "infighting" made the latter badly hurt, and Osram was in desperate need of this strong heart. Sunshine lighting is as low-key as ever. Since the beginning of this year, it has begun to develop home lighting. Osram's international brand influence is a great complement and enhancement to the former.
As for the packaging giant Mulinsen, Lin Jiliang said in the original text that Xiaodi did not complain.
3, capital is the king era, do not know the capital does not know its can also ( click to read the details )
Some people say that once an industry enters the market, the industry will be broken. It has also been said that if an industry does not care about capital and does not care about capital, then this industry is not good.
The product is king, the channel is king, and now the so-called "capital is king." Xiaodi chatted with a friend who used to retreat in the LED industry and later retired. Now LED is rich and has a good time. If there is no money, it will be dead. The friend shouted with the same feeling.
If the capital is useless, why are everyone rushing to go public? The above mentioned Mulinsen, the top ten companies in the world, said that he has no money, no one will believe it. But when you get to the market, you can incite more funds and do more things, and you can better promote the development of the industry.
Use capital instead of being trapped by capital. I think that the capital entering the market has a bad atmosphere in the industry, so that everyone does not pay attention to the product itself and only cares about how to play capital. It is not able to figure out the relationship between the company and the capital side. In manufacturing, the product is always the first, focusing on product quality and user experience, focusing on providing production efficiency and management efficiency, which is the first priority of the enterprise.
But these are not contradictory to having money. With money, better research and development of new products, better use of automation lines, better earning money, and raise the salary level of employees. Hello, he is good for everyone, why not.
However, if you just think about what kind of gimmicks to attract the attention of the capital world, and think about how to circle money, rather than down-to-earth industry, then capital admission will indeed disrupt the industry.
However, Xiao Di is thinking, people in the capital world are shocked, your flashy shells can really attract them?
After two days of rest, I was a little tired. I went to work tomorrow. I thought about meeting my colleagues every day. I had a very happy mood. Am I a workaholic? See you next week, hard work.
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