Forecast of LED market demand in the second half of the year

The LED market demand is affected by the inventory, and the slowdown in the market demand for the backlight. From the perspective of the LED market in mainland China, hot government bidding has led many LED companies to flock to the market. From the perspective of the profits of listed companies, it is evident that relying too much on government projects Can not hold up the umbrella of enterprise survival; At the same time, subject to the impact of the relative excess capacity of the entire downstream LED, the engineering bill will be affected by many factors such as the increase in the cost of sales, the long loan period, the risk of recovery of funds, and so on. Is the mainland LED companies are keen on the fragrance.

Faced with the declining demand in the backlight market, Taiwanese LED manufacturers have turned their targets to lighting applications in the hope that revenue from lighting application products will complement the revenue of backlight applications. Therefore, Taiwanese manufacturers such as Jingdian, Yeguang, and Lunda have OEM products of first-line international lighting manufacturers in order to make up for capacity utilization. However, whether it is possible to walk out of the OEM price in the Red Sea depends on whether the manufacturers can think about improving production capacity and moving to more refined and differentiated profit products.

In the second half of the year, the growth momentum of the backlight market slowed down. According to TrendForce survey data, in 2013, LCD shipments were revised down from 215.5 million units estimated at the beginning of the year to the current 208.8 million units, with an annual growth rate of only 1.1%. The main factors are still unclear by the global economic performance, especially the poor performance of the European market, and the suspension of China's energy-saving benefits subsidy policy, the slowdown in the growth momentum of China’s TV shipments, coupled with the growth in the number of shipments due to the increasing demand for TV footage. Impact and other multiple factors. Since the stocking effect of the TV backlight market in the first half of the year only lasted until the end of May, the TV backlight market in the second half can only expect whether the terminal sales performance will exceed expectations.

The demand for medium- and low-power LEDs is booming, and Everlight is firmly at the top of the list. Small and medium-power LEDs are very demanding for indoor lighting. Whether they are commercial lighting such as lamps, or directional light products such as PAR lamps, downlights, and AR111, leading manufacturers such as Samsung, Nichia's low-to-medium power packages are particularly tight at warm white temperatures and are facing a certain degree of tight supply in 2013. In the face of the needs of the lighting market in 2013, LED packaging manufacturers have introduced new products or better product specifications and luminous efficiency and color rendering requirements. Although they are still sampling. It is expected that after the launch of the third quarter, LED package prices will have a significant price drop. In addition, to watch the high-power LED market applications, it is estimated that in the second half of the year, the demand for standard cases in China will be released and there will be opportunities to drive demand for high-power LED products. Therefore, it is estimated that the output value of LED packaging in the lighting market in 2013 will reach US$2.98 billion.