Refrigerator Industry's Three Great Expectations in 2013

Japanese household electrical appliance companies are declining. Panasonic and Sony major home appliances giants are losing frequently. Strategic adjustments are imperative. High-margin white goods are the key areas for adjustments. The government encourages various home-improvement policies for household appliances production and consumption to end this year. The overdraw spending power and blindly expanding production capacity caused by the short-term policy of eating and eating grain have frequently appeared. Consumers have tightened their pockets and home appliance companies have nowhere to ship. The home appliance industry is devastated, as if it really became the last days of home appliances in 2012.

However, the doomsday speech is no more than a rumor that is based on facts. The home appliance industry still brings us many surprises. For example, some refrigerator companies adjust their industrial strategies, increase the development of high-end refrigerators and intelligent refrigerators, and start to get rid of dependence on policy preferences. , more focused on products and consumers. These changes are worth our expectations of the refrigerator industry.

The formulation of refrigerator preservation technology standards such as "wave preservation," "VC preservation," "zero-degree preservation," and so on, are frequently used in the eyes of consumers who purchase refrigerators. The promoters in the stores are also tirelessly describing their respective preservation techniques. The advantages, but can not get the instructions of its preservation technology, consumers can only be in the fog, a little knowledge. At the same time, the research report of the China Household Appliances Market Research and Research Group on the trend of fresh-keeping refrigerators in 2008 and consumer demand shows that nearly half of the consumers who are interested in buying will definitely buy fresh-keeping refrigerators.

However, when the refrigerator companies began to operate smart concepts and functions, they did not notice that consumers always had no clear concept of over-consumption of refrigerators. The principle of preservation, the range of foods targeted by preservation, the effect of freshness preservation, and how long it takes to prolong freshness, are still “suspected clouds” shrouded by consumers. Major refrigerator manufacturers are talking about themselves, and all kinds of preservation terms are coming. However, there is no real and objective standard for the preservation of the refrigerator industry for consumers to use the exact answer. From this we can see that it is imminent to formulate standards for the preservation of refrigerator products.

After a lapse of four years, the establishment of standards for refrigerator preservation technology is still pending, so the problems concerning the interests of consumers and the development of the industry have been repeatedly ran aground, and blind pursuit of intelligent refrigerators has a little bit of a taste. Therefore, solving historical problems and formulating refrigerator preservation technology standards is a great expectation for the refrigerator industry next year.