How to develop smart market

Speaking of the smart field, I believe many people are surely not unfamiliar with it. Today, with the rapid development of the economy, more and more intelligent hardware is springing up all over China, and China Smart Home Network attracts attention as its outstanding representative. , But smart home network is just starting, many businesses are still not very understanding of this, for the prospects of the market is also more confused, then how to open up the smart field of the market? Today we will discuss this issue.

In general, China's smart home network occupies a large space in the smart field. Over the past few years, it has seen countless entrepreneurs, practitioners, and entrepreneurs passionately investing in this industry and field, in order to try to be as early as possible. Occupy the market and get a slice of it. Are they aiming at cutting-edge high-level people, social middle class, or the general public? The answer is definitely to exclude the masses of the people first. Although smart systems have to go into the daily lives of millions of households, it seems that it is too early for the time to come, and the high cost of technology has made it difficult for families to spend money on smart home systems. Those who have the purchasing power are those who can afford to buy a large house. This group of people pursues the quality of life. They also design and decorate the house for professional designers. Then they consider the equipment of the smart home system.

These groups have the same characteristics that they trust the brand's influence. Because of work reasons, most of them do not have the time and energy to select products carefully, which in turn allows them to directly select well-known brands in the industry. They feel that such quality and after-sales are reliable, and more importantly, product brands are also a symbol of their status. So how to stand out in the fierce market competition?

First, tap users, develop relevant channels for their products, and tap potential users.

Second, experiential marketing, using O2O model, online construction site for customers to experience, set up offline experience stores, so that customers can have the opportunity to visit them, experience the smart home system bring convenience and comfort. Including portable wearable intelligent hardware, voice recognition, suspension air operation, etc. can be the most intuitive user experience feedback, form an interactive interaction with the user, allowing users to enjoy the high-end atmospheric technology effects.

Third, the alliance of business partners, to build a long-term partnership between designers, smart hardware vendors, contractors, and developers, mutual benefit and common development. Effectively reduce cost frictions across industries, invest effective funds in R&D, and rapidly develop intelligent ecosystem models.

The construction of China's smart home network has gradually embarked on the fast track of development. It requires more guidance on social resources and policies. It is believed that in the near future, the smart market will flourish.