Today, LeTV held the "Our Together" conference. LeTV Smart Terminal Business Group COO, LeTV New President, and LeTV.com General Manager Liang Jun announced the new LeTV's strategic direction and core business, and announced that this year's 919 was named " 919 Super TV Day."
Liang Jun first expressed sorry and gratitude to all LeTV users, partners and suppliers. He firmly believes that LeTV is bound to overcome temporary difficulties.
The positioning of the new LeTV is a company that provides home Internet entertainment and consumer services. There are only four core businesses: LeTV, LeTV, LeTV, and LeTV.
In other words, LeTV's eco-business, which was originally placed on high hopes such as mobile phones, finance, sports, and automobiles, was all chopped off.
At the same time, New LeTV established a new strategic direction of “focusing on the big screen, focusing on self-control and ecological opennessâ€, formulated a new culture of “focus on goals, simplicity, transparency, and responsibility†and appointed a new management team for each business and key positions. .
The 919 Super TV Day will use the "New LeTV + LePar Partners" to jointly plan the implementation of the model, and for the first time through Super TV's Internet user management and operating system to help LeTV partners direct access to the old users within the jurisdiction, and Defining personalized marketing activities in different regions, as well as more than 600 LeTV partners and more than 2,000 stores participating.
Note: LePar is the abbreviation of Letv Partner, which is the spokesperson for the new LeTV in different regions of the country and an organic part of the ecosystem.
New LeTV has made LePar services take root by dividing multiple grids. At present, the country has been divided into more than 600 grids. Each grid has selected one of the most powerful LePar partners to take the lead as the grid master, each grid. The master can select multiple sub-LePars as partners to operate this grid based on the size of the grid area.
919 Super TV Day is mainly for music as the old user, sub-line into the store polite, online booking courteous, which is under the line of LePar grid owners according to their specific circumstances to develop specific promotions.
On line, Leshi Mall opened an appointment on September 12 and began to purchase on the 19th, with an appointment of up to 700 yuan, free shipping.
Specifically include: 1, over 4 X50M, booking discount 700 yuan, bare metal 2,499 yuan; 2, over 4 X43M, booking discount 590 yuan, 1 year member machine 2299 yuan; 3, over 4 X40M, booking discount 640 yuan, 1 year membership Machine 2099 yuan.
LeTV Super Jingdong official flagship store, Tmall, Suning Tesco booking a courtesy the highest discount of 700 yuan, the appointment opened on September 12, 19th purchase.
In addition to the specific content of the music as the mall's three, as well as Super 4 X40/X43 appointment straight down 200 yuan, 1 year member machine 1799/1999 yuan.
At the end of the conference, Liang Jun quoted a quote from "Kang Rinpoche": "Life has no way to go. Every step counts."
According to reports, in the next October, November and December, more changes will be announced in the new LeTV.
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