Various names of cryptocurrencies are being fired up at the moment. Many domestic Internet giants such as Alibaba, Baidu, Tencent, JD, Suning, and Xiaomi have stepped up their deployment in the blockchain field.
The Internet business giants that have direct competition have entered the blockchain while they also have their own focus in the blockchain field.
Tencent builds infrastructure
Ali is step by step
Among several Internet giants, Tencent was the first to publish a blockchain white paper.
In April 2017, Tencent released the "Blockchain Solution White Paper". The white paper shows that the design principles and goals of Tencent's blockchain solution are to provide enterprise-level blockchain infrastructure and industry solutions. Specifically, Tencent blockchain focuses on independent innovation, and will build blockchain infrastructure, open internal service capabilities, and share with industry partners to jointly promote the development of the trusted Internet and create a win-win ecosystem for blockchain.
This is Tencent's design principles and goals for its blockchain field. It is not difficult to see that Tencent wants to build blockchain infrastructure to serve the entire ecosystem.
For Alibaba, Ant Financial is mainly responsible for blockchain research and implementation, but so far, Ant Financial has not released blockchain-related white papers.
At present, Alibaba is a little cautious in the development of blockchain. What can be seen from the publicly known information is that in the past two years or so, the Ant Blockchain has switched from public welfare to mutual insurance, product authenticity traceability, and rental housing traceability.
Judging from the current blockchain patents obtained by Ant Financial, they mainly focus on the underlying technologies of the blockchain, such as consensus mechanism, platform architecture, privacy protection and smart contracts. At present, these technical capabilities are used for public welfare and food safety.
Baidu has not released a blockchain-related white paper, but from the perspective of its development path, Baidu's focus is mainly in the financial field, mainly making a fuss about capital securitization.
It is reported that in the Baidu ABS project, the blockchain mainly uses technologies such as decentralized storage, asymmetric secret keys, and consensus algorithms, and has the characteristics of disintermediation trust, anti-tampering, and transaction traceability.
In addition, Baidu uses blockchain technology to explore in areas such as unmanned vehicles. After using blockchain technology, each manufacturer can encrypt data and put it on the blockchain network. This blockchain The network has built a data computing and trading platform, so that each manufacturer can use all data on this platform. It is reported that the technology is currently being promoted to major auto manufacturers.
It can be seen that in the field of blockchain, BAT's main attack direction is not the same, and there are not too many conflicts, but Suning and JD are a bit "crash" in the field of blockchain main attack.
JD focuses on alliance chains
Suning pays more attention to traceability and anti-fraud
In April of this year, JD.com released the blockchain white paper, systematically sorting out the application of blockchain in financial scenarios, and selected 10 financial scenarios including asset securitization, insurance, and supply chain finance to discuss how blockchain technology can help finance The industry has conducted research on improving efficiency.
"Blockchain is not equal to the currency circle. Technology is neutral, and the key depends on the application field and scenario." Meng Zhaoli, Dean of JD Finance Research Institute believes, "If there is no real application scenario, blockchain technology will lose its vitality."
A reporter from the Securities Daily found that the 10 financial application scenarios selected in the white paper all use consortium chain technology. Meng Zhaoli believes that compared with public chains, alliance chain technology is more mature, and alliance chains mostly cooperate in the form of commercial contracts, which are more in line with the needs of financial applications. The entry point of alliance chains is the most feasible.
Suning released the blockchain white paper in July. Through the content of the white paper, we can see that Suning is using blockchain technology to create a multi-scenario, fun, and social shopping experience to improve user stickiness. In addition, blockchain technology is currently being used for product traceability.
Xiaomi has created a "transparent marketing ecology". On March 14, 2018, it was reported that the Xiaomi blockchain pet "encrypted rabbit" was officially launched, and it was sold out soon after the launch. Xiaomi's "transparent marketing ecology" proposition. In general, it can be summed up as the realization of marketing data collaboration while protecting user privacy and data security, maximizing data efficiency and data value. The product is the Xiaomi marketing data link, which includes two major products-OnBoarding full data matching and co-construction of Panel.
In addition to the above Internet giants, other Internet companies have burned the battle of blockchain competition to the game industry. According to incomplete statistics, since 2018, blockchain games have sprung up. Since the beginning of the year, Baidu has launched "Litz Dog", NetEase has launched "NetEase Planet", Tencent has launched "Let's catch monsters together", 360 has launched "Block Cat", and even Xiaomi has launched blockchain games" Encrypted Bunny" and so on.
With the overweight of the giants, more forward-looking applications based on the blockchain are coming out, and blockchain technology is in full swing. As the giants try to cut into the blockchain from various industries, things may be changed. It is the existing business giant pattern.
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