Roewe MARVEL X, as the first mass-produced car equipped with AR augmented reality technology, what is its core competitiveness?
It may not be an exaggeration to use "epoch-making" to define Roewe MARVEL X.
During the car maker conference last month, Roewe released the MARVEL X, highlighting the "five firsts" of the car. Among them, "the world's first mass-produced car equipped with AR augmented reality technology" was listed first. Obviously, when the industry has been stuck in the stage of "talking on paper", the Roewe team is very clear about the significance of this technology in mass production vehicles-it once again brings the on-board human-computer interaction experience and the overall technical capabilities of the product into new height.
As the core technology partner behind the mass production of Roewe MARVEL X equipped with AR, Zebra Networks has been researching on-board AR technology since 2015. Internally, "AR-Driving" is a very systematic research and development project, the core is through the virtual and real integration algorithm , Restore the real world and create an intuitive driving experience for users.
So, what is the core competitiveness of Roewe MARVEL X as the first production car equipped with AR augmented reality technology? What kind of imagination will be derived from Zebra "AR-Driving" in the future?
Roewe MARVEL X
Equipped with 19.4-inch integrated intelligent central control systemBefore talking about AR augmented reality technology, let's talk about the 19.4-inch integrated intelligent central control system first equipped with Roewe MARVEL X. As the biggest bright spot in the interior of MARVEL X, the system of MARVEL X has two obvious characteristics:
First: In terms of hardware: large screen size, integrated knobs and buttons;
Previously, Tesla's 17-inch central control display was the largest among all mass-produced cars, but the overall size of the integrated intelligent central control system in MARVEL X reached 19.4 inches. It is worth noting that in addition to "big", another feature of the system in hardware is "fusion", that is, the organic combination of physical knobs and LCD touch screens through design.
This design appeared for the first time in the InControl Touch Pro Duo system of the Land Rover Range Rover Star Pulse, which placed high demands on industrial design. From an intuitive perspective, Land Rover’s two iconic physical knobs appear to be "long" on the LCD screen below the Range Rover Star Pulse. This combination brings a sense of originality, the texture of physical buttons and the technological sense of virtual touch. For users, it is a more integrated experience.
Second: Software: equipped with Zebra Smart Solutions based on AliOS
The capabilities of the Zebra Zhixing system have been fully verified on the SAIC Roewe RX5. On December 28, 2017, Zebra Networks launched an ultra-large-scale OTA upgrade in the global automotive field. The 2018 MG ZS model is equipped with Zebra Zhixing 2.0 on its Internet version.
From the brief actual experience of the editor, the Zebra Zhixing carried on the Roewe MARVEL X still uses the card-like interface design, which can perform multiple tasks at the same time, and is prone to stuck experience when dealing with map zooming and 3D panoramic viewing angles. The user experience of Zebra Zhixing is very smooth. At the functional level, in addition to the original navigation, vehicle internal control, and audio, the mobile phone remote control adds an explanation function.
The editor learned from Shao Jingfeng, director of the design department of SAIC Group’s Technology Center, that although the 19.4-inch integrated intelligent central control system has lost the Roewe MARVEL X to a certain extent, such as the storage space at the front armrest box, but from user needs, From the perspective of product impact and emotional response, this design is very worthwhile.
Zebra AR-Driving achieves mass production for the first timeAfter talking about the on-board system, let's talk about the Roewe MARVEL X 12.3-inch LCD instrument. The biggest difference between this instrument panel and similar products is that AR technology was implemented for the first time, and it was first used in navigation and ADAS experience.
From the perspective of changes in user perception, in the navigation process previously, information can only be obtained by listening to the sound and looking at the flat information graph on the central control or dashboard, but with the support of Zebra AR-Driving augmented reality technology, navigation The guidance experience becomes more intuitive.
According to statistics from Zebra Networks, in a real driving scenario, the time for the driver to obtain information through the central control, dashboard, and ordinary HUD is 1 second, 0.3 second, and 0.2 second, respectively. Through the above breakthroughs, it can be seen that AR-Driving uses the "big arrow" suspended on the road to combine the virtual with the reality, and intuitively tells the user what to do in the next second, where to change lanes, and where to turn. In the wrong way because of thinking and reflecting time.
At present, the AR technology equipped with Roewe MARVEL X can realize functions such as "lane-level navigation guidance", "left and right steering prompt", "high-speed intersection entry and exit prompt", and "lane deviation warning".
The editor learned from Shi Xuesong, chairman and chief scientist of the Zebra Network Technology Committee, that in addition to intuitive visual experience, AR-Driving has achieved lane-level by integrating multiple core technologies including positioning, mapping, machine vision, and cloud computing. Navigation, high-precision positioning, real-time correction of relative coordinates, etc., these technologies comprehensively bring high environmental perception capabilities and lay the foundation for future autonomous driving.
Shi Xuesong and Shao Jingfeng were not worried about the imitation of competitors, and gave a similar view: fast fish eat slow fish, the first mover advantage is enough for Zebra AR-Driving technical reserves and Roewe MARVEL X product acquisition time window. In addition, Shi Xuesong also believes that the AR-Driving technology needs the support of systematic capabilities. The end of competition is ultimately the competition of experience. Experience comes from the function of the service, and the service and function come from the content and data. Advantages of Zebra.
summary:The Roewe RX5 was launched in July 2016. For the first time, the car will be equipped with Ali YunOS for Car (the predecessor of AliOS) in-vehicle operating system in the form of deep front-loading. As an important time point for the intelligentization of the automotive industry, the hand-in-hand photo of Alibaba Chairman Ma Yun and SAIC Chairman Chen Hong is quite symbolic.
At the end of September this year, the Roewe MARVEL X, which will be officially launched, is as significant as RX5. AR technology has completed its first show on the vehicle side. In the future, with the further improvement of services and functions surrounding mobile payment, business docking, personalized recommendation and other experiences, AR will no longer be just a pure technology for automobiles, but will rely on brand new The in-vehicle human-computer interaction mode has formed a new industry opportunity.
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