According to market analysis agency Strategy Analytics, regional small brands that can meet demand are booming as major mobile phone brand players in the world are unable to fully meet the needs of emerging markets. Strategy Analytics stated that there are currently more than 200 regional small mobile phone brands in the world. The total shipment volume in the first quarter reached 48 million units, and the market share was as high as 13%, which was even larger than the LG scale ranked third in global mobile phone sales. Among these small brands, China's Yulong Coolpad and India's Spice and Micromax performed best.
There is a huge difference between the global emerging markets and the developed markets. For the multi-card multi-play in essential functions of emerging markets, the mobile communications in emerging markets are generally poor and the cost of out-of-network calls is high. There are several mobile phone users at the same time. The numbers of different telecommunication service providers are common, but similar needs are weak in the developed markets. With the rapid growth of mobile phone users in Asia and Africa, regional small brands will continue to flourish.
Strategy Analytics also stated that the top 25 companies in the regional small-sized brands currently have a total sales volume of nearly 21 million units in the first quarter, accounting for more than 43% of the total small-scale brands, indicating that the trend of the large-scale Evergrande is small in the region. As established in the brand, Strategy Analytics expects that as the market competition becomes more intense, small brands will merge.
There is a huge difference between the global emerging markets and the developed markets. For the multi-card multi-play in essential functions of emerging markets, the mobile communications in emerging markets are generally poor and the cost of out-of-network calls is high. There are several mobile phone users at the same time. The numbers of different telecommunication service providers are common, but similar needs are weak in the developed markets. With the rapid growth of mobile phone users in Asia and Africa, regional small brands will continue to flourish.
Strategy Analytics also stated that the top 25 companies in the regional small-sized brands currently have a total sales volume of nearly 21 million units in the first quarter, accounting for more than 43% of the total small-scale brands, indicating that the trend of the large-scale Evergrande is small in the region. As established in the brand, Strategy Analytics expects that as the market competition becomes more intense, small brands will merge.
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