Affected by the 2010 LED upstream, especially the epitaxial chip thermal investment, the LED industry collectively encountered cold in 2011, the terminal lighting market demand is much lower than expected, the global epitaxial chip manufacturers face the tragic situation of price diving and gross profit margin decline.
According to the survey of the High-tech LED Industry Research Institute, from January to November 2011, the overall average price of China's LED-sized power white light chips fell by nearly 40%, and the international LED manufacturers' chip price cuts also reached 10.8%.
Dehao Runda (002005) Dong Wei Deng Fei recently revealed that as of now, the company has 52 MOCVD arrivals, of which 20 have been commissioned for mass production. It is estimated that the mass production plan for 2012 will be around 80 units.
Deng Fei stressed that the current production capacity of the company's chips is not much, but the company has clearly felt the decline in chip prices.
Behind the price cut is actually the preemption of market share. In the field of LED chips, competition has always been internationalized. Aside from international chip manufacturers such as Tax, Nichia and Osram, there are as many as 60 to 80 upstream manufacturers producing LED epitaxial wafers. The number is about 10. At the same time, there are also Taiwanese LED mainstream companies that started earlier than domestic companies.
At present, the number of LED chip companies in Guangdong is the largest in the country, including Dehao Runda, Shenzhen Fangda Guoke, Dongguan Fudi, Dongguan Zhoulei, Jiangmen Heshan Yinyu Lighting, etc., but did not leave the impression of the LED chip province.
With the advent of the era of LED thin profit, Guangdong LED chip companies are breaking through. How to industrialize, scale, and maximize benefits has become the biggest bottleneck in the development of China's LED chip companies.
The industry believes that how to use the advantages of many LED packaging application companies in the Pearl River Delta to provide more high-quality chips to the market is its development direction, and how local LED companies will not increase revenues, high-power chip imports, small and medium-power chips are not sold. The strange circle is also worth pondering.
Wang Donglei, chairman of Dehao Runda, pointed out that overcapacity and falling prices are fierce for the domestic LED companies. The fierce market competition is actually a good thing. It will only drive out the inferior, greedy and profit-free enterprises and accelerate the reshuffle of the industry. . Wang Donglei also believes that it is the company's winning way to continuously introduce talents, strengthen management, and do high-quality high-power chips.
In Wang Donglei's view, when the era of LED lighting comes, the vertically integrated layout of the LED industry is the most forward-looking industrial model that can effectively solve key problems such as technology, cost and overall solution for lighting applications.
According to the survey of the High-tech LED Industry Research Institute, from January to November 2011, the overall average price of China's LED-sized power white light chips fell by nearly 40%, and the international LED manufacturers' chip price cuts also reached 10.8%.
Dehao Runda (002005) Dong Wei Deng Fei recently revealed that as of now, the company has 52 MOCVD arrivals, of which 20 have been commissioned for mass production. It is estimated that the mass production plan for 2012 will be around 80 units.
Deng Fei stressed that the current production capacity of the company's chips is not much, but the company has clearly felt the decline in chip prices.
Behind the price cut is actually the preemption of market share. In the field of LED chips, competition has always been internationalized. Aside from international chip manufacturers such as Tax, Nichia and Osram, there are as many as 60 to 80 upstream manufacturers producing LED epitaxial wafers. The number is about 10. At the same time, there are also Taiwanese LED mainstream companies that started earlier than domestic companies.
At present, the number of LED chip companies in Guangdong is the largest in the country, including Dehao Runda, Shenzhen Fangda Guoke, Dongguan Fudi, Dongguan Zhoulei, Jiangmen Heshan Yinyu Lighting, etc., but did not leave the impression of the LED chip province.
With the advent of the era of LED thin profit, Guangdong LED chip companies are breaking through. How to industrialize, scale, and maximize benefits has become the biggest bottleneck in the development of China's LED chip companies.
The industry believes that how to use the advantages of many LED packaging application companies in the Pearl River Delta to provide more high-quality chips to the market is its development direction, and how local LED companies will not increase revenues, high-power chip imports, small and medium-power chips are not sold. The strange circle is also worth pondering.
Wang Donglei, chairman of Dehao Runda, pointed out that overcapacity and falling prices are fierce for the domestic LED companies. The fierce market competition is actually a good thing. It will only drive out the inferior, greedy and profit-free enterprises and accelerate the reshuffle of the industry. . Wang Donglei also believes that it is the company's winning way to continuously introduce talents, strengthen management, and do high-quality high-power chips.
In Wang Donglei's view, when the era of LED lighting comes, the vertically integrated layout of the LED industry is the most forward-looking industrial model that can effectively solve key problems such as technology, cost and overall solution for lighting applications.
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