On June 16, the State Council officially issued the “12th Five-Year Plan for Energy-saving and Environmental Protection Industry Development†notice. The notice pointed out that during the 12th Five-Year Plan period, the household appliance industry must speed up research and development of high-efficiency compressors and drive controllers for air conditioners, refrigerators, high-efficiency heat exchange and phase change energy storage devices, and various types of home appliances intelligently control energy-saving technologies and standby energy consumption technologies; Conquer air-conditioning refrigerant replacement technology, carbon dioxide heat pump technology; promote energy-saving household appliances with energy efficiency class one and two; accelerate research and development of semiconductor lighting (LED, OLED), focusing on metal organic source chemical vapor deposition equipment (MOCVD), high Pure metal organic compounds (MO source), large-size substrates and epitaxy, high-power chips and devices, LED backlight and intelligent control and other key equipment, core materials and common key technologies.
It is understood that following the State Council's official launch of the energy-saving home appliance subsidy policy on May 16, the elimination of low-efficiency, high-energy-consumption home appliances has escalated, and the concept of energy-saving products has been booming. In mid-June, Changhong Air Conditioner had announced that Changhong Air Conditioning's three-level energy-efficiency products will all be suspended in June, and in July, it will also complete some of the second-level energy efficiency conversion to one-level energy efficiency.
Energy Saving Subsidy Full Moon Market Does Not "Cold"
However, market surveys have shown that since the June 1st national subsidies for energy-saving appliances were formally opened, energy-saving products have not ushered in an upsurge of popularity and sales. Analysts in the industry believe that consumers are no longer catching cold with energy-saving products. In addition to the serious overdraft consumption of home appliance subsidies in recent years, the direct factor is still that the price of energy-saving products is too high. Relative to the thousands of yuan or even ten thousand yuan of energy-saving appliances, only a few hundred yuan in subsidies, it will be difficult to shake the consumer's already overdrawn purse.
In this regard, senior appliance observer, Hong Shibin, deputy director of the Marketing Committee of the China Household Electrical Appliance Business Association, told HEA reporters that since January, the status quo of cold markets has had little to do with the policy aspect of energy conservation and environmental protection. It is because of the economic environment.
The New Deal came to power more than a month ago, and the promotion of the concept of energy-saving appliances was blocked. The tentative promotion period is only one year's energy-saving subsidy policy, leaving only a few months for the home appliance industry and companies to get out of the winter. For home appliances with very strong seasonality such as air conditioners and refrigerators, the peak season for July-September will undoubtedly play a decisive role in sales throughout the year.
Hong Shibin pointed out that compared to the previous home appliances and the previous round of energy-saving policies, the favorable index for the new energy-saving and environmental protection subsidy is even higher, the market is cold and the real estate market is excluded from purchase, and the demand for new home appliances is low. In consumer purse stringing, consumer demand is weak.
Smart TV still has no obvious upward trend
There is no similarity with the fate of the energy-saving product market than the wisdom of the concept of energy-saving color TV products. At the beginning of March, Sichuan Changhong took the lead in launching Changhong CIRI voice smart TV nationwide. It caused a lot of shocks in the entire TV industry. Shortly afterwards, Skyworth, TCL and other big color TVs also rushed to launch serial cloud TV products. The entire second quarter, the major TV companies are mainly in the "cloud concept" color TV products, smart TV and cloud TV concept is also one after another. However, market information shows that from the launch of the series of smart cloud TVs by domestic color TV manufacturers, the market response has always been cool, not as hot as the previous 3D TVs and smart TVs.
People in the industry believe that there are different standards for smart TVs. The concept of hype is apparently a fierce homogenization competition. Although the China Electronics Video Association has jointly launched the "Smart Cloud TV Industry Standard 2.0" jointly with a number of companies, due to the complexity of concept products such as Internet TV, smart TV, and cloud television on the market, many application functions look beautiful. It is not so beautiful to use. Faced with such a large number of product categories, the majority of consumers are “cloudyâ€, and even some shopping guides cannot clearly explain the differences between them, making the sales status of smart TV products under the standard still greatly reduced.
Preliminary progress made in the standard mechanism of smart home appliance technology
Different from the concept of intelligence, relevant national departments and agencies are very consummate with regard to energy-saving product technology and energy efficiency testing. The energy-saving home appliance subsidy is also very demanding for enterprises and products. The biggest benefit is undoubtedly the leading enterprise with technology leadership. This is of great significance for TV companies currently lacking smart technology countries and industry standards. .
It is understood that starting from July 1, the first smart home appliance industry standard "Intelligent Home Appliances Intelligent Technology General Principles" will be formally implemented, it will be home appliance intelligent technology application level is divided into 5 levels, of which 1 is the highest level, For the first time in the country, this is a crucial step for the home appliance industry in the field of smart standards development. Reference energy-saving energy efficiency standards, smart home appliances detection, evaluation of the implementation of the percentage system, sent home appliances to determine the level of intelligence, the distribution of intelligent grade identification, and posted on the product itself obvious, and marked on the packaging box.
Experts: Dual-energy integration is still a priority for early single innovation and development
At present, the concept of energy-saving appliances is constrained by factors such as overall low consumption, subsidies, and high prices. Even if some products have expected favorable factors in the peak season, the overall market prospects are still uncertain; at the same time, smart home appliances are subject to the concept of vagueness. However, many practical factors such as poor functionality and poor practical function may have kept the market from responding to the cold situation for a long period of time. In the economic downturn, both energy-saving and smart technologies face a market recognition crisis.
However, at this time, the state proposed to develop intelligently controlled energy-saving technology products in the Twelfth Five-Year Energy Conservation and Environmental Protection Plan, but it is not optimistic for the industry. Despite reference to countries and regions where Europe, the United States, Japan, and other household appliances have already achieved full-scale intelligence and high energy-saving, it is only a matter of time before the domestic home appliance products will achieve full intelligence on the basis of energy conservation. However, as far as the current domestic market intelligence and energy-saving technologies still need to be further upgraded, it is not possible to plan for dual-energy integration.
In this regard, Hong Shibin said that energy-saving and intelligent technologies as the hardware and software of household electrical appliances, respectively, have not done so prominently at the level of their respective categories, and hastily combined development may affect the innovation of current single-technology research and development. At present, the main direction of domestic energy-saving technologies is still on the control of power consumption. Enterprises still have shortcomings in the use of energy-saving materials and R&D and production of secondary-cycle components. Therefore, even if it is the mainstream trend of household appliances in the future, the combination of smart technology and energy-saving technology must be brought into full play in their respective single-technology fields. In the future, the convergence of dual-energy can go better.
It is understood that following the State Council's official launch of the energy-saving home appliance subsidy policy on May 16, the elimination of low-efficiency, high-energy-consumption home appliances has escalated, and the concept of energy-saving products has been booming. In mid-June, Changhong Air Conditioner had announced that Changhong Air Conditioning's three-level energy-efficiency products will all be suspended in June, and in July, it will also complete some of the second-level energy efficiency conversion to one-level energy efficiency.
Energy Saving Subsidy Full Moon Market Does Not "Cold"
However, market surveys have shown that since the June 1st national subsidies for energy-saving appliances were formally opened, energy-saving products have not ushered in an upsurge of popularity and sales. Analysts in the industry believe that consumers are no longer catching cold with energy-saving products. In addition to the serious overdraft consumption of home appliance subsidies in recent years, the direct factor is still that the price of energy-saving products is too high. Relative to the thousands of yuan or even ten thousand yuan of energy-saving appliances, only a few hundred yuan in subsidies, it will be difficult to shake the consumer's already overdrawn purse.
In this regard, senior appliance observer, Hong Shibin, deputy director of the Marketing Committee of the China Household Electrical Appliance Business Association, told HEA reporters that since January, the status quo of cold markets has had little to do with the policy aspect of energy conservation and environmental protection. It is because of the economic environment.
The New Deal came to power more than a month ago, and the promotion of the concept of energy-saving appliances was blocked. The tentative promotion period is only one year's energy-saving subsidy policy, leaving only a few months for the home appliance industry and companies to get out of the winter. For home appliances with very strong seasonality such as air conditioners and refrigerators, the peak season for July-September will undoubtedly play a decisive role in sales throughout the year.
Hong Shibin pointed out that compared to the previous home appliances and the previous round of energy-saving policies, the favorable index for the new energy-saving and environmental protection subsidy is even higher, the market is cold and the real estate market is excluded from purchase, and the demand for new home appliances is low. In consumer purse stringing, consumer demand is weak.
Smart TV still has no obvious upward trend
There is no similarity with the fate of the energy-saving product market than the wisdom of the concept of energy-saving color TV products. At the beginning of March, Sichuan Changhong took the lead in launching Changhong CIRI voice smart TV nationwide. It caused a lot of shocks in the entire TV industry. Shortly afterwards, Skyworth, TCL and other big color TVs also rushed to launch serial cloud TV products. The entire second quarter, the major TV companies are mainly in the "cloud concept" color TV products, smart TV and cloud TV concept is also one after another. However, market information shows that from the launch of the series of smart cloud TVs by domestic color TV manufacturers, the market response has always been cool, not as hot as the previous 3D TVs and smart TVs.
People in the industry believe that there are different standards for smart TVs. The concept of hype is apparently a fierce homogenization competition. Although the China Electronics Video Association has jointly launched the "Smart Cloud TV Industry Standard 2.0" jointly with a number of companies, due to the complexity of concept products such as Internet TV, smart TV, and cloud television on the market, many application functions look beautiful. It is not so beautiful to use. Faced with such a large number of product categories, the majority of consumers are “cloudyâ€, and even some shopping guides cannot clearly explain the differences between them, making the sales status of smart TV products under the standard still greatly reduced.
Preliminary progress made in the standard mechanism of smart home appliance technology
Different from the concept of intelligence, relevant national departments and agencies are very consummate with regard to energy-saving product technology and energy efficiency testing. The energy-saving home appliance subsidy is also very demanding for enterprises and products. The biggest benefit is undoubtedly the leading enterprise with technology leadership. This is of great significance for TV companies currently lacking smart technology countries and industry standards. .
It is understood that starting from July 1, the first smart home appliance industry standard "Intelligent Home Appliances Intelligent Technology General Principles" will be formally implemented, it will be home appliance intelligent technology application level is divided into 5 levels, of which 1 is the highest level, For the first time in the country, this is a crucial step for the home appliance industry in the field of smart standards development. Reference energy-saving energy efficiency standards, smart home appliances detection, evaluation of the implementation of the percentage system, sent home appliances to determine the level of intelligence, the distribution of intelligent grade identification, and posted on the product itself obvious, and marked on the packaging box.
Experts: Dual-energy integration is still a priority for early single innovation and development
At present, the concept of energy-saving appliances is constrained by factors such as overall low consumption, subsidies, and high prices. Even if some products have expected favorable factors in the peak season, the overall market prospects are still uncertain; at the same time, smart home appliances are subject to the concept of vagueness. However, many practical factors such as poor functionality and poor practical function may have kept the market from responding to the cold situation for a long period of time. In the economic downturn, both energy-saving and smart technologies face a market recognition crisis.
However, at this time, the state proposed to develop intelligently controlled energy-saving technology products in the Twelfth Five-Year Energy Conservation and Environmental Protection Plan, but it is not optimistic for the industry. Despite reference to countries and regions where Europe, the United States, Japan, and other household appliances have already achieved full-scale intelligence and high energy-saving, it is only a matter of time before the domestic home appliance products will achieve full intelligence on the basis of energy conservation. However, as far as the current domestic market intelligence and energy-saving technologies still need to be further upgraded, it is not possible to plan for dual-energy integration.
In this regard, Hong Shibin said that energy-saving and intelligent technologies as the hardware and software of household electrical appliances, respectively, have not done so prominently at the level of their respective categories, and hastily combined development may affect the innovation of current single-technology research and development. At present, the main direction of domestic energy-saving technologies is still on the control of power consumption. Enterprises still have shortcomings in the use of energy-saving materials and R&D and production of secondary-cycle components. Therefore, even if it is the mainstream trend of household appliances in the future, the combination of smart technology and energy-saving technology must be brought into full play in their respective single-technology fields. In the future, the convergence of dual-energy can go better.
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