Under the catalysis of the favorable policy of “three networks integrationâ€, domestic appliance companies have accelerated the pace of transformation and upgrading. In the State Council's three-network integration timetable, from 2013 to 2015, the three-network integration development will be fully realized, and the application integration business will be popularized. Each home appliance enterprise will also deploy the smart industry and actively embrace the home Internet industry.
Previously, domestic enterprises have learned more from foreign advanced technologies, which enabled the market to expand in the short term. However, the integration of the three networks will be transformed from the original technology to the application-oriented, and it is difficult for enterprise technology to be successful. This requires domestic companies to have more innovative capabilities and even become a big challenge in the future.
At present, Internet companies such as LeTV, Xiaomi, Ali, and Aiqiyi are competing to enter the field of home smart terminals. Changhong, Skyworth, and TCL are also representing domestic large-scale home appliance enterprises, which are also accelerating transformation and upgrading, and the radio and television enterprises are also in abundance. The transition to home Internet, cross-border and transformation has become the key word nowadays, and the competition in the home Internet market has become more intense.
Home appliance business transformation is busy
As early as the end of 2008, when the integration of the three networks was born, domestic and foreign color TV companies began to deploy Internet TV, which also became a breakthrough in the integration of the three networks. Konka, TCL, Changhong and other domestic color TV manufacturers announced the suspension of non-Internet TV and actively switched to smart TV. As well as new markets such as Internet TV, 4K, and OLED.
After the Internet TV operation and content license were issued in 2010, Changhong, Skyworth, TCL, etc. actively cooperated with licensed Internet content providers. Later, such as iQiyi and LeTV, they are also actively seeking new home Internet new blue sea. It has provided new ideas for the development of color TV enterprises, and has also spawned a new industrial chain with rapid growth.
For Changhong and a few other black and white electric chain enterprises, there are many TVs, refrigerators, air conditioners, kitchen appliances, and smart phones. Many core and digital technologies are also independently developed. This time, the family Internet has more chips than other competitors. Changhong shouted the slogan “Let the imagination happen†last year, and released three new coordinate strategies of intelligence, networking and synergy, which are high-profile in the industry. Transformation.
On January 18 this year, Changhong launched China's first CHiQ smart TV to achieve triple play. It is based on a series of new intelligent products in the form of home Internet, forming a new series of intelligent products for the future. In addition, the CHiQ series will also cover smart refrigerators, smart air conditioners, smart kitchen appliances and other products, opening up the "terminal + data" innovative thinking, accelerating the development and application of the home Internet.
In fact, with the continuous advancement of triple play, cross-border products will continue to emerge and product boundaries will be more blurred. In the future, new technologies such as intelligent systems, touch screens, 3D, and home Internet will be adopted by a large number of home appliance companies seeking transformation, and cross-border integration products will continue to emerge.
According to reports, Changhong's home Internet is aimed at the entire family, establishing a third Internet strategic road dominated by smart TVs, and smart TVs, smart refrigerators, smart air conditioners, and PCs, PADs, mobile phones, and other terminals to achieve interoperability. The industry is the first to build a home Internet concept, gaining universal recognition for the industry, and providing new thinking and success stories for the transformation of traditional home appliance companies.
Industry speculation
In the era of triple play, truly understand the real needs of the future market, respond to consumers' personalized services, and provide intelligent terminals that are close to the people, and will have the most chance to become the game rule makers of Chinese home appliance companies.
Electric technology found that, unlike other single smart terminal product manufacturers, the “home Internet†era has crossed the traditional boundaries of the black, white, and intelligent terminal industries, realizing the human-centered “one cloud and multiple terminals†intelligent personalized experience. This is undoubtedly a very bold challenge and attempt for existing home appliance companies.
Zhao Yong, chairman of Changhong Company, believes that through the technological innovation, consumers can launch smart TV products that are convenient and practical. For example, CHiQ TV's “Read Anytime†application completely solves the problems people face when facing live programs.
In the era of triple play, home appliances will play more role as information terminals for consumers to obtain content, and will also be further networked and truly enter the "smart era. Instead of relying on one or a few terminals alone. The era of the world is gone forever. Traditional refrigerators, air conditioners, washing machines, microwave ovens, etc. all have stronger information processing capabilities and become an organic intelligent network. The home appliance industry is also facing a new era of major changes and major restructuring. It leaves a very wonderful imagination and attraction to the outside world.
Some experts believe that once Changhong CHiQ TV is approved by the market and ordinary people, it will boost the pace of China's three-network integration development. Not only will the smart TV industry landscape be rewritten, but also break the "three networks integration" problem in the TV industry, and force the triple play. Speed ​​up.
Changhong, as the first person to eat crabs in the home Internet, has long been a role not only for traditional home appliance manufacturers, but also transformed into a new role such as technology innovation integrators and system solution service providers by adopting the CHiQ concept, and its upgrading to emerging industries such as TMT. The transformation, also derived a new business model - "terminal + platform + content + service" system, this model will have a profound impact on the industry chain business model, profit prospects and industry chain, the industrial structure of home appliance manufacturers will also be in the triple play In the continuous advancement of the reshuffle, the home appliance industry will become more and more exciting in the post-three network integration era.
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