Analysis of Status Quo of LED Lighting Industry Market in Ancient Town

In the past two years, many new lighting stores across the country have successively emerged. They even went to work in Lampu Ancient Town and the local new and old stores to “grab business”. They promoted and promoted investment activities with sensational sensation. Regardless of whether it is a new store promotion seminar in the ancient town or other regions, the author observed that “lots” are the dominant brands that are the main players in the store to attract businesses.

The ancient town station business district is mostly finished products stores

Taking the Lampu Town Station station business district as an example, the traffic advantage of being located in the center and extending in all directions is considered by the industry as a classic Wang Dian. In this busy area, there are numerous stores and various types of stores have taken root.

According to field visits, the Guzhen bus station commercial circle has three types of stores: professional, finished, and comprehensive. Professional stores such as Guzhen Lighting Accessories City and China Lamplight International Street Lamp City under construction; Hangsheng Boutique Lighting City, Haobang Lighting City, Wangren Lighting City, Brilliant Lighting City and so on in finished products category; comprehensive stores are under construction Lighting lighting, commercial activities, dining accommodation, entertainment and leisure for the people lighting Plaza. Among these built-in lighting stores, Guyi Lighting Accessories City is mainly engaged in the supply of various kinds of lighting fittings; the products of the finished products store are rich in products, and almost every product sold by the shops has traditional lanterns, crystal lamps and LED lighting. , LED overall home lighting, etc., to meet the needs of different customers, but also different from other places shopping district stores, mainly single-category lighting, to a high-end stores, for example, the store sells most of the lantern, crystal lamp LED lighting business for a few.

In the Guzhen bus station commercial circle, despite surrounded by a variety of stores, despite the hardware facilities such as stations, hotels, restaurants, etc., but the high-end comprehensive stores integrating lighting, commerce, hotel, catering, entertainment and entertainment is a blank space. , and the predecessor of the lighting lighting for the people's hotel was completed after the completion of this square. It is reported that the upcoming Civil Lighting Plaza will have 21-story landmark buildings, covering an area of ​​150,000 square meters, including lighting lighting, commercial activities, catering accommodation, recreation and leisure complexes, and accommodating more than 500 five-star shops covering lighting and home lighting. , Commercial lighting, engineering lighting and light source electrical appliances and other full range of products.

Product price grade gas ground, loved by dealers

Some insiders told the author that the products sold in the business district of the town station are mostly medium- and low-grade, and the price is grounded. This has also become a feature of the town station station shopping district, which has attracted many distributors from all over the country to purchase and purchase. The reporter learned from the investigation that in the shopping malls of the Guzhen Bus Station, regardless of whether it is a store or a street shop, their product sales are mainly in the middle and low grades; for example, on the first floor of a store, traditional crystal lamps and lanterns cost more than a few hundred yuan. The price difference is about one thousand, and the price difference between the high-end stores and the price of similar products of well-known companies is relatively large. For example, the price of a well-known brand in the business district of the Guzhen Bus Station is more than a few thousand to 10,000 yuan. And then, with the LED ceiling lamp similar products, most businesses now have introduced a dimmable ceiling lamp, the price in the range of more than 80 to 200; and LED commercial products, for example, a 15W LED downlights sold for 20 yuan. In addition, the ancient city of lighting accessories collection of high school three grades of accessories manufacturers, the price of product sales vary. A merchant believes that the positioning is not the same, the selling price is not comparable, you have your high grade, he also has his middle and low price, even with the Ruifeng Accessories City which is popular in the market in recent years, and everyone is the same. To sell accessories, the price gap is not great.

With the changes of the times, the needs of businesses are not only to meet the previous operating mode of lighting stores, but the industry has also repeatedly discussed, lighting stores operating mode needs to advance with the times, change the strategy, or they will be eliminated by the market. In the business district of the town station station, the author visited a number of stores and found that the traffic volume in the stores was small. The number of merchants who went to the store to see the products was also low, and the transaction rate was not high. Most of them left after asking prices; many stores were vacated. A lot of shops, a little deserted atmosphere, and the store side also played a message of investment. In the investment promotion manual of the store, the settlement policy has also become a factor in the success of investment promotion. Now many stores gradually change the relationship between the previous store and the merchant is to charter the public and the tenant, but to jointly develop the fishery, can be described as a common fate. On the billboard of Hang Seng Lighting City, the author saw Hang Seng teaming up with industry media and e-commerce website to provide the industry with the latest news for settled merchants, providing a product sales platform, combining online and offline sales, and striving to make profits for settled merchants. In addition, although there is the rise of the latter part of Ruifeng Fittings City, Guyi Lighting Accessories City is not inferior. As it is located in the vicinity of the ancient town, the convenience of the traffic is self-evident, of course, the author came to the ancient lighting accessories city to see, driving trains of large and small trains coming and going, the shop is also full of vehicles in front of the door, from time to time also Can hear the voice of sellers and sellers in the store.