Looking back at the past WWDC 2012, in the nearly two-hour meeting, Apple mentioned Macbook Air, Mackbook Pro, Mountain Lion OS and iOS 6. These products are either updated or updated. In contrast, Apple TV still has no audio, as if it is sinking. It seems that Apple TV has been forgotten by Apple executives, and it is getting farther and farther away from us.
I can imagine the desolateness and disappointment of some friends, just like the mood after I watched. The problem may be that we focus too much on the hardware, and I think it's a good idea to rethink the way software, content, and users use it. Looking at WWDC 2012, Apple TV doesn't seem to be far away, perhaps just in front of us.
Earlier this year, Apple announced that the new version of Mountain Lion OS will offer the "AirPlay mirroring" service. This service allows Mac users to project content from a laptop or PC screen directly onto a TV through an Apple TV set-top box. At the WWDC meeting this morning, Apple executive Craig Federighi spent a few seconds demonstrating how to do this. During the period, Federighi said:
For classrooms and conference rooms, this feature is just like a dream.
According to AllThingsD, many people, including Brightcove CEO Jeremy Allaire, believe that AirPlay is expected to become an important component of the Apple TV experience in the future.
AirPlay allows users to transfer content from the Safari browser to their TV, so in theory any content that can be transferred to a Macbook can be transferred to a flat-panel TV. Therefore, it is concluded that Apple may impose restrictions on this technology in the future. In addition, this technology may also involve education, medical, commercial and other fields: Apple will never let this promising technology appear only in the living room.
The Airlay on the user's Mac (or iPhone and iPad, both with AirPlay) also makes dual-screen display of the Apple TV + AirPlay app possible. Allaire believes that this is almost happening: from the MLB, which allows you to use the iPad as the second screen to watch live HD baseball games, to display and run on TV but at the same time Using a mobile phone or tablet as a remote control game, and then many Apple-like applications like iPhotos and Keynote, when users watch multimedia files on TV, these applications will also present a rich interactive interface on the iPad. All of the above are enough to show that the phenomenon of dual-screen interaction is not uncommon. This may become a trend in the future.
In addition, in March of this year, Apple and the streaming media company Netflix reached a cooperation to support the payment model in the application. Today's Apple TV users can pay for the registration of the Reed Hasting service directly through their iTunes account, rather than by credit card. Although this payment method is not currently applied to a full set of Apple TV services, a large number of projects, including iTunes movies and TV shows, are still waiting to be developed for better payment methods. However, in the future, there will be more convenient and faster payment methods for these services, and Apple's transactions with Netflix will be their reference template.
For Apple TV, the next step to solve is probably how to get more content support. At the D10 conference held last month, Apple CEO Tim Cook has been keeping a close eye on Apple TV. But in the end, he mentioned that he had visited Hollywood studios before and visited other content partners. This seems to indicate that Apple is working hard to enrich the content of its devices. If you are a diehard fan of Apple TV, these are undoubtedly exciting news.
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