ã€World Wide Web Reporter Zhang Zhiying】 You must have read Avatar, Titanic, and Transformers. The special effects of these special effects are deeply rooted. Behind the film, the Digital Domain, a prestigious Hollywood production team that has won fame in the United States, has performed many actions in the Chinese market in recent years, including the “William Fantasy One†concert and Kangxi’s final episode of classic VR. In the edition, and during the Jay Chou concert, Teresa Teng was revived with virtual reality technology, and the two began to sing love songs across time and space. The last time, with the arrival of Mother's Day, May is coming soon, "Mr. Today Comes Again: Virtual Reality, Teresa Teng Music Fantasy SHOW". The play is presented in the art of cutting-edge technology combined with music, song and dance, and sound and light effects. Teresa Teng Family members will also be present in person.
The most interesting thing is that this company full of celebrity halo and topicality is full of the company: Zhou Youming, the former CEO of HTC, left the chairman of the company, Nicholas Teng as the chairman of the Chinese area, and the CEO of the digital kingdom who draws together the two parties is only 32 years old. Thank you.
Hollywood special effects team digital kingdom CEO Xie An.
Although the prospects of VR are different, but with the accumulation of Hollywood's powerful movie and entertainment industry as the foundation, the digital kingdom is more advantageous than anyone else. Recently, Globalnet Technology interviewed Steve Hoffman, Silicon Valley entrepreneurial advisor. He believes that the current development of the VR industry is picking the industry. Its current form is not applicable to all industries. The current entertainment industry is More appropriate areas.
Standing on a more advantageous path, Guo Shouzheng, the son of Gou Ming-ming who had been deeply cultivating in the cultural and creative industries for many years, also announced long-term strategic cooperation with Xie An last week. Xie An said that the two people's understanding is a match, because the same age, the concept is consistent, they have great ideals for entrepreneurship, want to do things others have not done.
Digital Kingdom is a cross-border VR industry from the movie industry. Where is the road? What exactly is VR and virtual reality technology used in the entertainment industry? What business models can VR content have? What are the market prospects? How does the digital kingdom explain its current financial losses? Global Network Technology interviewed the digital kingdom CEO Xie An in Taiwan and talked about the current development trend of the VR content industry in the market.
Global Network Technology: Where did VR technology become more mature last year? Which way will it be easier to realize the business?
Xie An: Historically, the history of virtual reality has been more than 20 years old. It first originated from the model diagram, and it was headed into a strange box. VR had this idea very early.
The virtual reality technology was first proposed by our company in 2008. "Benjamin's fantasy trip" became a "virginal work." At that time our dream was to reconstruct the human face. From the beginning how to grow old, how to become young, and later when we discovered that we could completely replace the actors, we began to invest in this business. And we have been quite successful for more than 8 years.
On May 6th, the global netizens can experience "Jun Jun Again: Virtual Reality Teresa Teng Music Fantasy SHOW". Virtual reality is the use of holographic projection technology to reflect people or things in front of you, it is completely different from VR, because VR is also across the head-mounted device.
I very much believe that the use of VR is definitely more extensive than virtual reality, but I think virtual reality is very shocking. Like our consultant Wei Zhongge (a well-known senior TV producer in Taiwan, Wang Weizhong), he most often mentioned that if we When technology is combined with a deceased family member, it is possible to reproduce the past, not only to resurrect the past classics, but also to the family members who have passed away.
Xie An and Guo Shouzheng’s musical fantasy drama held a press conference in Taiwan, with Deng’s brother Deng Changfu in the middle.
World Wide Web Technology: So, for example, VR concerts are a breakthrough for the digital kingdom of the future. What is your expectation of this market?
Xie An: The current market is in two directions. In fact, it can be better divided. The first is that you can do CG effects, use a lot of special effects, such as the destruction of the world, return to the age of dinosaurs, or like we now do the movie "The Monkey King" into the world of Journey to the West, this is called CG content .
The other is live video. Frankly speaking, you have to ask me personal words. For virtual reality, it is best to experience something that no one has ever experienced. As mentioned earlier, passing through space-time and returning to the past, this kind of thing is something that everyone has not experienced before, and it will make everyone more eager to experience it. The difference in live video is that the VR industry is not yet fully mature.
why? If you do a live broadcast, it is nothing more than a live sporting event, concert, or online red. This live broadcast has enormous economic value. What we need to do is not because of its immediate economic benefits, but to devote most of our energy to the creation of a new business model. How to add a bit of creativity to existing technologies? Such as Faye Wong's concert.
One thing I really appreciate is that the Faye Wong concert is currently recognized as the world’s most daring to say the world. At least in Greater China, it’s the first to dare to go for a fee, and it’s not cheap yet, and it’s really making a profit.
Faye Wong's concert is not just a live broadcast. We also added a new presentation for the concert. When you listen to Faye Wong singing, you will enter the world of MV. The scene suddenly turns into a desert, and the other scene is a meteor across the sky. , and then listen to her singing under a starlight. I think this is the best attempt to integrate Digital Kingdom CG effects into VR.
Global Network Technology: How does your virtual reality technology profit? It looks like you only have 10 performances. Tickets must even be shared with partners. What is the future business model of your virtual reality?
Xie An: I told you to talk about it. You think about this one thing. Now that the technology of virtual reality is mature with our technology, the cost is not as high as everyone thinks. It can be reduced to lower and lower prices. This is the first a little.
The second thing, when you finish Teresa Teng's musical fantasy drama, how to develop it from the perspective of business model? You can go to a concert or do something else. This time we tried the musical fantasy drama and hoped it would become a fixed business model. When it is broadcast one by one, your cost has been removed because it has already been done, so when you play it once, press one play, one goes, and the next one presses one play. . Therefore, from the economic point of view, it will become a business model of fixed income. And the most important thing is how do you make a great market brand, plus how you distribute it and copy it, the more you copy, the higher your earnings will be.
World Wide Web Technology: A Big Problem, Your Financial Reports Are In Loss? It is still in the early investment period, when can we end the money?
Xie An: The answer you just mentioned, I think as a startup company, everyone will see your investment and market prospects.
In the past two years, our company's investment in VR and new technologies can be seen on the Internet. We invested nearly 180 million U.S. dollars. If we just want to make the company look good, we have already proved that we did. When I took over the CEO of Digital Kingdom, I actually took a stop-loss very quickly and made the company break even. This is actually not very difficult.
One of the most difficult things is that you want to transform your company into something that no one does. This is why I talked more with Jeff (Guo Shouzheng). What we do is not to copy what others do, not what to do behind others, but to create new businesses. When you create a new career, you must make a great investment.
If we want to look at financial reports, our financial reports do have some losses, but what I want to see is that the details of a company are not deceiving. It represents investors, including how the market sees it. You look at our market value. From last year when you visited me, the market value was 5 billion Hong Kong dollars, and today we are 10 billion Hong Kong dollars. After our financial report came out, the stock price did not fall but also rose a little bit. What does this mean? Representing the market has high expectations for what we are doing now.
What I want to do is not to look at the financial report. What I need to do is to gather everyone's enthusiasm under the circumstances that we have so many expectations, and really do a brand new business model. I really need everyone to use a positive approach. Look.
Global Network Technology: After Faye Wong concert, the market's feedback is what? Will more people find you guys doing this one?
Xie An: I think we are lucky because we have the relationship and channels of Chairman Nicholas Tse of Greater China. So we invited Faye Wong to be such a good business model. I still remember when she first talked to Faye Wong about what the concept was, she was excited because it was a completely new field. Since the Faye Wong concert was successful, in the past four months, we have received a lot of big-name singers expressing their hope to talk about cooperation.
Global Network Technology: What are the difficulties with virtual reality in terms of copyright?
Xie An: Yes, ah. Before the digital kingdom did virtual reality, there was nothing in the world called "virtual portrait rights." We also specifically created "virtual portrait rights" for it, which is still a very grey area in the law. When we were doing virtual reality in the United States, we had to sign five or six dictionaries thick with the actor each time because of its wide range of laws. In the past, the right to portraiture was just not using photos. When I had your virtual portrait rights, I could let you say anything you didn’t say. When you’re not doing something, it’s legal and ethical considerations. very big.
Xie An revealed that the most difficult part of reviving celebrities with virtual reality is eyebrows and charm.
Global Network Technology: Is it okay to sign each item individually? Which law is more detailed in the United States and China?
Xie An: Virtual reality is a legally very gray area. Because we care so much about our reputation, we will choose to do something like Teresa Teng, and we must work with our family, Mr. Deng Changfu.
I remember that when I first started to use virtual reality, many legal scholars said that if you were to be a virtual reality, there would be no right of portraiture because it was not done with previous photographs and it was legally called the concept of the public domain. Why does Hollywood movie shoot Lincoln? Because you can't copyright the descendants of Lincoln. The public domain exists legally, so many scholars will feel that when virtual reality does not have portrait rights, there will be no issue of virtual portrait rights.
The Digital Kingdom is very much concerned with reputation, so we will cooperate with anyone or do any virtual reality will work with his family.
American laws are very detailed, but the use of virtual reality in the United States is very narrow. We have done a lot of research and found that the United States is culturally aware that the classics should leave it in the heart and that the interest in resurrecting the classic stars stays with the patience of listening to a song. In the early years, everyone liked to freeze the movie block to see if you were using a double. There is no such issue now. Hollywood's large number of film actors encounter situations that they do not want to take personally will allow us to use virtual reality as a substitute.
After the interview:
Xie An is a very modest CEO. She is approachable, with no shelves, and with emotional ideas, likes to tell stories. According to previous media reports, the digital kingdom used to be far more distant from the top Hollywood producers as leaders and front-line employees. This made Xie, a good communicator, gain the trust of most American employees.
The Digital Kingdom has always been an innovative attempt in Greater China, this time integrating virtual reality technology with music and visual design, integrating technology with popular culture, and bringing new possibilities to art. Guo Shouzheng himself also said that this time the fantasy drama, he "has confidence that he will 'wow!'".
Guo Shouzhen, who is the son of Foxconn Gou Ming-ming, is well-known in Taiwan, China. Guo Shouzheng said that the greatest competitive advantage of the digital kingdom is the speed and intensity of implementation. He believes that in accordance with this speed of implementation, in the future, the cost will always decrease, and the future will focus on creating such a value chain.
Regarding the value chain, Guo Shouzhen mentioned that once a movie was shot, it required hundreds of people or even 1,000 people. However, if the digital kingdom has all the rich material to do well, perhaps only one story-telling person will be needed in the digital kingdom space in the future. You can make a story. And this is what the digital kingdom and Sankyo want to accumulate. Guo Shouzheng believes that despite the fact that the digital kingdom has had 20 years of experience in this field, he and Xi'an are in a good position to talk together, because Xie An also views this with entrepreneurial attitude.
The era of new media contains various possibilities for new media, new platforms, and new technologies. The way to express stories in the future is richer and more varied. Everyone is an author, and everyone has the opportunity to speak. I look forward to the day when the entertainment industry, the story industry, and the creative industry flourish.
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