According to data from the National Bureau of Statistics, China ’s per capita GDP exceeded the 10,000 yuan mark in 2006; in 2017, the figure reached US $ 8,836. Cai Zhizhou, a professor of economics at Peking University, believes that "if the current economic growth rate can be maintained, China will enter the lower-line of high-income countries around 2022."
For the Chinese, the most direct feeling of the so-called "national prosperity and strong people" is the promotion of household goods. In 2006, the symbol for measuring whether a family lived well or not was "refrigerator, air conditioner, washing machine"; The standard of "" has been upgraded to "steamer, oven, dishwasher", as "@ 烟烟 ä¸èƒ½ 化" puts it, "it can be used, but it cannot be."
Netizen "@ 烟烟 ä¸èƒ½ 化" wrote in Weibo, "Today, I have installed a dishwasher, oven, and steamer, and life is really good!"
In 2009, a post of "Jia Junpeng, your mother called you home for dinner" was popular all over the country. Now, the generation of Jia Junpeng has generally entered the working age and has become the main body of social wealth creation and consumption. On the topic of "going home to eat", they have also formed universal values ​​belonging to this generation.
Wang Weiqing, senior vice president and chief sales officer of Bosi Household Appliances China Co., Ltd., pointed out: "This generation is a typical representative of China's new middle class. They pay attention to the quality of life, pay attention to personality promotion, and are more willing to waste time on beautiful things On the other hand, eating at home is regarded as a symbol of a nutritious diet and a healthy life. The popular food blog is a good example; in addition to the increasingly busy work, cooking and eating at home are also regarded as It is a good time for the family to communicate emotionally, and the emergence of a series of convenient kitchen appliances has effectively promoted this trend and made kitchen life easier and more interesting. "
Among these convenient kitchen appliances, the dishwasher is undoubtedly the most popular one. "Dishwashing is a common pain point in Chinese families. Not only do young people dislike dishwashing, even mothers who have been in charge of housework for decades do not like dishwashing. Compared with the interactive communication before the meal, the dishwashing after meals is often It ’s a greasy and boring experience. In a video I launched, “I do n’t want to wash the dishes,†the number of hits reached 200 million in two months, which shows everyone ’s “deep hatred of washing dishes.â€
In personal consumption behavior, Chinese consumers are turning their hatred for "dishwashing" into "enthusiasm" for dishwashers. Zhongyikang's data shows that the Chinese dishwasher market has shown a gradual growth in the past three years. Among them, the market size in 2017 reached 4.33 billion yuan and 985,000 units, an increase of 119% and 129% year-on-year. Wang Weiqing said with emotion, "The sales volume in the 2017 market has almost caught up with the total accumulated over the past 20 years. The dishwasher spring is indeed coming."
In 2015, the foundation of the Chuxi dishwasher factory in Boxi was laid. As of the end of 2017, the factory equipment has been basically installed and commissioned, and a production base with an annual output of 600,000 dishwashers has been officially completed. Zhou Xiaotian, senior vice president and chief operating officer of Bosi Household Appliances Investment (China) Co., Ltd., introduced, "This dishwasher factory is highly automated. The entire plant requires only 45 workers, and it takes about 30 seconds to complete a washing machine. Bowl machine assembly. The products of this factory will mainly supply Chinese consumers, which are more in line with the practical scene of Chinese kitchens in terms of product height, bowl basket design, washing mode, appearance, etc. "
A hundred flowers bloom in springWith the fierceness of the dishwasher market, there are more and more brands in this market. The monitoring of Zhongyi Kang shows that in 2017, there are 21 new brands and 77 new models in the dishwasher market. As the earliest pioneer in the field of dishwashers, Bosi Home Appliances invested a lot of energy in the early cultivation and promotion of the market, and now "children grow up, but they are eyeed by wolves"-although Bosi Home Appliances still sits in the market. A brand's "Jinjiao chair", but its market share has declined-in this regard, Bo Xi appliances China President Ge Erke said, "We look forward to more brands to join the dishwasher market, because only everyone ’s Together, we can make the dishwasher industry grow from a small sapling to a towering tree, and even form a forest, just like the washing machine market. For the dishwasher market, 'one flower alone is not spring, a hundred flowers bloom in spring is coming' Only when all brands are together, can everyone 'collect firewood with high flame'. We are very happy to see that after the awareness of the dishwasher is cultivated, more and more manufacturers join in. I think this is the feeling of an enterprise, Mindful, we are not afraid of competition, we are also brave to pioneer and lead this trend. Even if competition comes, the ultimate beneficiaries are consumers, and we have the confidence to win the opportunity in the competition. "
In fact, Bosi Appliances really has the confidence to say this. At present, the annual shipment of the world dishwasher market is stable at more than 24 million units, and Bosi Home Appliances has one in four worlds. Since the introduction of the dishwasher business in 1964, its dishwasher-related patents have reached more than 4,000 items. .
In recent years, in the application technology of dishwashers, Boxi Home Appliance has successively developed 5D spray technology, iSensoric intelligent water system and patented crystal bud drying technology.
The so-called "5D spray" technology refers to the cleaning of tableware from five dimensions of angle, strength, temperature, water quality and space through the increase of the number and strength of spray arm groups and sensing technology; iSensoric intelligent water system refers to the use of sensors And intelligent control program to form an adaptive central control system to detect the type of tableware, the degree of contamination, etc., in order to adjust the appropriate water quality, water temperature, water volume and detergent amount to ensure the washing effect; crystal bud drying uses crystal bud ore (The effect will not decrease with the increase of the number of uses), absorb moisture, release heat, reduce the power consumption of the dishwasher when drying, and at the same time ensure a more outstanding sensory effect when drying high-end tableware, it is reported that using crystal bud drying Dry dishwashers use 10% less electricity than European A +++ energy efficiency standards.
On the basis of general technology, Bosi Home Appliances has made research and adjustments on the height of the dishwasher, bowls and baskets and the suitability of installation for the Chinese kitchen. During AWE 2018, Boxi Appliances launched a brand new Huanjing series of dishwashers based on consumers ’three demands of“ cleaning, convenient installation, flexible and large capacity â€. This series of dishwashers is equipped with a new "super clean washing" program, which can effectively solve the cleaning problems caused by frying, frying, and thick oil sauce; it can be adapted to stand-alone, under-embedded, semi-embedded, fully-embedded, etc. Various installation methods, excellent space adaptability; the newly designed "flexible wave" upper basket of the dishwasher can easily place bowls of different calibers, with multiple flexible adjustment points to meet different types of Chinese tableware such as cups, spatulas, etc. The washing requirements; the flexible and large space under the basket can wash wok, soup pot, etc., whether it is a family banquet, dinner or baking hobby can be handled.
"In addition to these advantages, I would like to emphasize one point," Wang Weiqing added, "the water-saving advantages of dishwashers. In life, many households do not turn off the faucet when washing dishes, rinse with running water, on average 40 litres of water will be wasted every day, and Only a few liters of water are used for washing the dishwasher at a time. In modern society, clean water resources are becoming a scarce configuration. In the world's mega cities, Cape Town has been the first to have a water crisis, and the application of water-saving products will become more A social obligation. "
For the dishwasher business in China, the leadership of Boxi Home Appliances expressed sufficient confidence-China's consumption upgrade will bring unprecedented development opportunities for the dishwasher market, and high-quality dishwasher products will help the quality of life of Chinese consumers Promotion, and 2018 will be an important year to witness this historical transformation.
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