According to IDC's latest report, the total market value of ARVR in the Asia-Pacific region (excluding Japan) is expected to reach US$11.1 billion this year, an increase of more than 100% from the previous year's US$4.6 billion. Among them, China's ARVR market value will account for 91.3% of the total market value, and the compound annual growth rate will reach 70.5% in the next five years.
It is understood that the ARVR market can be divided into consumer and commercial markets. From the current point of view, the size of the consumer market is larger than the commercial market. IDC expects that the size of the consumer market this year will account for 51.3% of the total market size. Among them, the VR consumer market is dominated by the new VR head, while the AR consumer market is dominated by service consumption, while the AR SDK platform launched by Google and Apple will also promote its consumption.
In addition, ARVR games have always occupied a large share in the consumer market, and its share of growth is also very impressive. Among them, the annual growth rate of AR game share is expected to reach 90.9% in the next five years, and VR games will reach 54.7%.
Although the size of the consumer market is continuing to grow steadily, the proportion of the commercial market is expected to exceed 48% this year, and will lead the consumer market with a 58% share over the next five years. Among them, the market value of the distribution and service sectors will reach 2 billion US dollars, becoming the largest field in the commercial market. The market value of manufacturing and resources will reach $1.7 billion, making it the second largest area of ​​the commercial market.
In addition, the AR market continues to heat up, and the market value of all sectors of the commercial market will grow. Among them, in the field of distribution and service, the market value of training and retail exhibitions will total more than 329 million US dollars this year, occupying the largest share of the field; in the field of manufacturing and resources, the market value of industrial maintenance and project management has the largest share; in the public domain, The market value of infrastructure maintenance and government training will occupy the largest share.
Avinav Trigunait, deputy research director of IDC Asia Pacific, said: "The launch of the new VR all-in-ones such as Oculus Go and Mirage Solo will further promote the market consumption of ARVR. Because these two heads show the experience compared to the PC or the host. The cost is much lower and more attractive to consumers."
In addition, Trigunait said: "At present, the application of ARVR on the enterprise side is increasing. Many companies in the Asia Pacific region (excluding Japan) have also developed many ARVR solutions such as design and visualization, enterprise training, on-site maintenance and customer experience. Wait."
In addition, IDC's senior market analyst SwaTI Chaturvedi said: "At present, the development of ARVR technology is very rapid, and many ARVR applications will emerge every day in the commercial market and consumer market. This is for enterprises that use ARVR technology to accelerate digital transformation. It is very beneficial. In addition, we expect the education, retail, manufacturing and healthcare sectors to be key areas for promoting VRAR market consumption."
Ningbo Autrends International Trade Co.,Ltd. , https://www.vapee-cigarettes.com