In the headset enthusiasts' meeting held by Baidu Headphones and Bubble Network, the author conducted a questionnaire survey on the participants, and finally got 42 valid questionnaires, and has done statistics and analysis. Today, the author has no need to exercise this questionnaire. The results are shared with you. The purpose is to get an overview of the headset enthusiasts, let the world understand such a relatively small and biased professional group, hope that manufacturers understand the consumer groups of their products, and the greater significance is to let ordinary Consumers know how enthusiasts choose headphones, which is very helpful for choosing headset products.
1. When to start playing with headphones (subject to starting to pay attention to headphones)
A, junior high school B, high school C, university D, postgraduate or post-work E, relatively vague
Data analysis: Through this picture, it can be found that more than 79% of earphone enthusiasts have started to contact the fever circle in the student era, and most of them are also student groups through the on-site enthusiasts. It is estimated that the group of "playing headphones" is between 16 and 24 years old, mainly based on the student party. At the same time, high school students and college students have shown a tendency to resist the court. In the early years, the situation of college students has changed. The trend of population ageing has already appeared.
Some å” å¨: In recent years, it has been a golden period for the rapid development of the headset industry. Whether it is domestic or foreign, headphones are definitely the most popular digital peripheral products (the popularity of mobile phones, tablets and other entertainment terminals is the main reason), except for the most In addition to the basic vocal concept, jewelry, personalization, and trending become the additional attributes of headphones. Headphones are popular in the world and attract a lot of young people's attention (mainly for the student group). This is the headset. One of the reasons for the younger generation of enthusiasts.
2, carefully audited the number of equipment (the heart has a certain understanding of the product sound, and can be used for reference)
A, 5 or less B, 6-10 C, 11-20 D, 20 or more
Data Analysis: The significance of this question is to investigate the experience of the players who are present. 35% of the players have more than 20 listening devices. Everyone notices that this is a "sense in the heart of the product, and can be used for reference. "Based on it, that is to say, the equipment that these people have heard is much larger than the number of 20, these people have a rich listening experience, which means that they will have their own opinions when choosing equipment, basically will not At the same time, we will also find that people who have less than 10 listening devices account for 46%, close to half of the survey population. These people have not been in contact with the circle for a long time, and their experience is also lacking. The main group.
Some tricks: Through data analysis, we can get an idea of ​​the structure of the headset players. The more experienced players occupy 1/3 of the crowd, while the junior players occupy nearly half of the crowd, and the middle crowd is less, which means:
1. When the player starts to have a fever, most people will grow up quickly in a very short time to listen to or buy a lot of equipment;
2. While growing rapidly, junior players can still account for about 50%, which means that the fever group is expanding rapidly;
3. Among the people who came to the two gatherings held by Bubble Net, there were only 5 or 6 people coming twice. This may indicate that the changes in the crowd caused by the different themes of the two parties, but it is undeniable, new. The face means the growth of the headset player group.
3, the focus of the purchase of equipment, priority to choose the sound source or headphones?
A, audio source (portable player, amp) B, headset C, not clear
Data Analysis: Haha, I don’t know what the player and amp manufacturers will see when they see this picture. 62% of people will choose the headset product first, then go to find the matching audio source, saying that this is the enthusiast class, for the public It is estimated that the proportion of players will be low, and it is estimated that the mobile phone will become the biggest winner.
Some å” å¨: In my opinion, the player and the earphone are similar to the SLR body and the lens. The rich and handsome are not bad money. The pursuit of cost-effective is a similar lens with a better lens. Products. In terms of the current headset fever market, "intermediate player with a flagship earphone" is a very mainstream and more cost-effective choice. After all, the brand and choice of headphones can be more to find the real For their own products, relatively speaking, the player is still in the development stage. The "national brick" still needs to be perfected, and it has not really been recognized by the market. The recording pen and various amp bundles are also limited to the small crowd, consumers. It is also foreseeable to focus on the preferred headset product.
4, select the focus of the equipment, brand, appearance color...? (multiple choice)
A, brand B, appearance color C, structural design D, sound quality E, wearing comfort
Data Analysis: This question is a multiple-choice question. We can see that among the 42 enthusiast groups, 37 people prefer the sound quality, the proportion is 88%; another 29 people choose the wearing comfort, reaching 69%; The brand factor is only 16.6%, and the appearance color and structural design are 26%. Through this set of data, it can be found that in the enthusiast group, the influence of brand awareness is very small, and it can be understood that the brand loyalty of enthusiasts is very low. The design and color matching gimmicks are not very attractive to enthusiasts. For enthusiasts, the sound quality and wearing comfort are the top priority. Here you want to tell the major manufacturers if the products developed are for enthusiasts. Group, it is recommended to improve comfort as much as possible on the basis of sound quality.
Some tricks: If you think of the ring diagram as a headset, then this percentage is the best analysis ratio for a player to consider buying a headset. If the manufacturer also debugs a headset according to this ratio, then it is hitting the enthusiast’s heart. what!
5. Number of equipment held in the hand
A, 3 or less B, 4-6 C, 7-12 D, 12 or more
Data analysis: In fact, for the public, a player plus a headset or earbuds can meet the listening needs, and once the available equipment exceeds the quota of "one player, one earphone, one earplug", that is, the player holds There will be idle equipment in the equipment, 45% of the people hold 4-6, which is an entry-level enthusiast, and the equipment reaches 36% in more than 7 people, which means that the fever group is no longer simple. Starting from a simple listening, some people may use it for collection, and most people will think that one earphone is suitable for listening to classical music, while the other is suitable for human voice. The earphone is an impossible sounding equipment. If you want to get more More experience, you need to buy more headphones, and this is a feature of the enthusiast community.
6. How much is spent on the purchase of equipment?
A, less than 2,000 yuan B, 2001-5000 yuan C, 5001-10000 yuan D, 10,000 yuan -30,000 yuan E, more than 30,000 yuan
Data analysis: If you don't pay attention to it, you will be more concerned about the problem. Because the group of headphones is mainly for students, everyone's main living expenses are from home, so the potholes are inevitable. In recent years, with the ageing of the headset players, The students showed an amazing purchasing power, spending 69% on audio equipment, over 5,000 yuan, 36% over 10,000 yuan, and 19% over 30,000 yuan, which means that every 5 people One person spends more than 30,000 yuan, so there are some people who evaluate the inferiority of the enthusiast group "stupid, more money", oh!
Some questions about the 5 and 6 questions: As an enthusiast, I often encounter the incomprehensibility of the surrounding people. Isn’t the earphones enough to listen? Why buy so much? In fact, the so-called fever does not necessarily mean that the equipment How much it costs, not how much equipment is held, the simple pursuit of the high-end luxury of the equipment and forget the true nature of the music is meaningless, there is no difference in the pursuit of beautiful music, the reason why the old burning is old, It is a rich listening experience and a lot of time and experience on the road to satisfying the sound. When it is said, it is to dedicate a part of life to music, so I hope that the first-timers should not be arrogant, do not see the hand-held The guys of high-end equipment are worshipping, the so-called fever, is the heart burning, but the economic conditions are better, the old wallet is also pitted.
7, understand the route of interest equipment (multiple choice)
A, forum, network B, friends C, shop interview listening D, various audition sessions E, other
Data analysis: Well, this question is more intuitive in two pictures. We can see that the forum network is already the most mainstream way for players to understand the equipment, up to 92.8%, and the other three methods are relatively close.
If you look at the ring diagram as a new headset that has just been listed, and the figure shows exactly how the player knows the proportion of the headset. In the enthusiast group, the network is the main way to understand the equipment, and for products that are of great interest, Conduct audition and communication.
Some å” å¨: Recently, a certain bar launched a gun poisoning investigation, the heat is very high, but the sound as a subjective feeling, it is difficult to get a unified comment, it is no wonder that many people are difficult to reach after browsing the evaluation article to buy products. In the heart of the YY scene, and once it can not be reached, it will be unscientific to classify the article as a gun. After all, the earphone sound can not think of computer graphics to run the data to speak. So, these bloody facts tell the majority of enthusiasts, evaluation The article only has reference value, and it is a positive solution to bring your own equipment to audition.
8, the number of enthusiasts around friends
A, 3 people or less B, 4-6 people C, 7-10 people D, 10 or more people
Data analysis: This group of data has a very interesting phenomenon (probably not enough for the survey respondents). The number of enthusiasts among friends around the world accounts for 38% of the total number of enthusiasts, while the proportion of 12 or more people accounts for 40%. Very close, and 4-12 people together accounted for 22%. This seems to be similar to the second problem in the author's view, which also means that the first-burning group will grow very quickly, after entering the circle, Will quickly know a large number of enthusiast friends, the group strength will continue to expand. The initial burning group can occupy 38% of the share, also shows that the number of people entering the earphone fever circle is very strong.
9, using headphones every day
A, about 1 hour B, 2-3 hours C, 3-5 hours D, 5 hours or more
Data Analysis: The issue of hearing protection has often appeared in major media for many years, and the decline in the hearing level of the younger generation is exactly what happened. It is indisputable that headphones are often cited as the culprit in this investigation. Deliberately joined this item, the number of people listening to 2-3 hours reached 52.4%, this part of the population is not much different from the general population, if these 2-3 hours are evenly divided into several periods, and the volume Reasonable, I believe that there will be no damage to hearing. Those who use headphones for more than 3 hours actually reach 33.3%, and 14.3% are more than 5 hours. Is this data estimated to be limited to headset players? Come, 3 hours is the limit of reasonable use of headphones in one day. Once it exceeds 3 hours, it means that hearing fatigue will occur and it will cause damage to hearing.
Some flaws: There is no research organization or organization in China that has conducted research on whether "time of use of headphones every day" will cause damage to hearing. There is no data available, and a CCAV has done a program to select headphones, and there are a lot of programs in the program. The correct viewpoints and concepts, and no scientific data, are misleading to consumers. The author is thinking about passing the Institute of Acoustics of the Chinese Academy of Sciences every day: When can these brick houses care about the ears of ordinary people? ....
I have a message on protecting my hearing and I hope to help you. "Love music, love headphones, and love precious hearing."
10, access to lossless music resources (multiple choice)
A, paid download B, forum exchange C, purchase disc D, players communicate with each other
Data analysis: 33 out of 42 people will download free music through various music forums, accounting for 78.6% of the total number of people. This shows how rugged the road of Chinese genuine music is. The proportion of the method is 40.7%. To put it bluntly, it is to spread pirated music. Only 12 people choose to pay for downloading, and 20 people who purchase discs, saying that the enthusiast group is the main consumer of the current disc... I want to live by selling records. It’s an idiotic dream...
Some å” å¨: This investigation is even a public welfare undertaking. After all, the problem of genuine is always the pain of Chinese musicians! The music that is hard to make can’t sell much money, and can only rely on various TV programs, concerts or A kind of hype to make money, and then all kinds of bedding are not good to make music, saying that parents, do a good job of music, really do not live a family of old and swollen what to do (╯ _ â•°) â•.
11, the number of genuine CD and genuine digital music
A, 3 or less B, 4-8 sheets C, 9-14 sheets D, 15 sheets or more
Data analysis: Sure enough, it is still a group of enthusiasts. There are still some sales of genuine discs. Although most people no longer use CD players to listen to music, they still buy genuine CDs for music that they like very much. Collection, but also looking forward to the future purchase of CD turntable.
Some å” å¨: At present, online players like Jingdong and QQ Music have started to open genuine music sales download services. For example, QQ music can download high-quality and lossless music as long as you purchase green diamonds. This is a good way, pure numbers. The online purchase can effectively reduce the cost of genuine discs, allowing consumers to enjoy high-quality music at a low price, but as far as the current situation is concerned, the lossless music resources of QQ music are still insufficient, and the introduction of discs and Insufficient information and the source of non-destructive resources for QQ music have also been questioned. If similar forms of online sales of lossless music are promoted, I believe that there will still be many people who are willing to support this cause, and this is also beneficial to domestic music people. Have more motivation to create music.
Summary: Many enthusiasts may be thinking: For the å•¥ XX earphones, a slight modification in a certain detail can achieve very good results, but the designers of the XX brand are not expected? It is clear that the earphones are lighter in quality and comfortable to wear. The degree will be improved, but also the earphones are designed so heavy? So, although there are many earphone products available on the market, few products are satisfactory, and there is a good saying. "If you can't make it." Apple, then listen to the voice of the user."
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