Tech giants have gathered together smart speakers, and now there are many people who are optimistic about it.
As smart voice technology matures, smart speaker products that focus on voice interaction have gradually entered every household. The major Internet giants are trying their best to launch products in various price ranges to further grab users' living room time.
Although "smart speaker" has the word "speaker", listening to music is the next thing. Instead, the performance of "smart" is the key to measuring the quality of a smart speaker product. From the perspective of the scene, the home environment is also more suitable for using voice interaction than the outdoor, sports and office places, and it exists as the control center of the smart home. This is also one of the reasons for the rapid development of smart speakers.
Now, according to the latest data released by the research company Canalys, by the end of 2018, the number of smart speakers in the world will reach 100 million, compared with only 40 million last year. Four years later, this number may further increase to 225 million units.
If we look at the market share in detail, Amazon’s smart speakers are undoubtedly represented by the Echo series. By the end of this year, Amazon is expected to occupy about 50% of the market; followed by the Google Home series, with 30 About% of the share belongs to Google.
This also means that only two giants, Amazon and Google, have occupied about 80% of the global smart speaker market. Although Amazon and Google are the first two giants to enter the smart speaker market, this is also due to the mature performance of Amazon Alexa and Google Assistant voice assistants.
Now ranked third is the Apple HomePod, which only accounts for 4% of the total. Considering that it is only half a year since HomePod was officially launched, this ratio is not too bad; but according to Canalys's forecast, Apple's HomePod market share will only be about 10% by 2022, and this is probably not optimistic about Apple. Prospects for new categories.
It's no big news that HomePod is not selling well. As early as the last two months, there have been reports that due to product sales lower than expected, many Apple Stores now have a backlog of some HomePod inventory; in addition, we also mentioned in the previous evaluation and analysis, the current application scenarios of Siri It is indeed not as flexible as Alexa and Google, and the price of HomePod is much higher than other similar products (although the sound quality is indeed better), so it is also rumored that Apple is considering launching a low-end model of HomePod.
On the other hand, Canalys also predicted the development trend of Amazon and Google in the next four years. From the data point of view, Google will gradually approach Amazon and become one of the leaders in the smart speaker market. Eventually, the market share of these two companies will reach 34%; about 21% of the market will be divided by products of other brands. .
Another is regional data. In 2017, the United States was the world's largest smart speaker market, but it is worth noting that China also accounted for 3% of the market. Of course, if we talk about market development potential, China undoubtedly still has a large number of target user resources waiting to be discovered. This is based on market penetration and popularity. After all, the performance of low-cost speaker products of Alibaba and Xiaomi is not bad. .
So by this year, the proportion of the Chinese market is expected to increase to about 10%, surpassing Britain and Germany to become the world's second largest market. In a few years, maybe smart speakers will become a must-have electronic product in each of our homes.
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