The Yudi 2008 franchise management seminar has ended. Next, Udy is in full swing to implement the recommendations of the conference as soon as possible. To this end, Yu Xin, general manager of Chendi, gave a clear reply to the questions raised by the dealers at the meeting and how to promote the UDI?
Question 1: How to expand brand promotion?
The future competition will be the competition between brands, what is the brand? Is the media hyped up? Or are we blowing ourselves? The answer is no, Chen Zongru said, the brand should be a product recognized by consumers. As the saying goes, the gold cup silver cup is not as good as the people's reputation. If your product is good in the public's reputation, then your product is the brand. How to let more dealers or consumers understand the products of the manufacturers, which requires manufacturers to promote the brand in a planned and step-by-step manner.
In a short period of time, Udy Olympia won the favor of consumers because of its outstanding quality, and also enhanced the dealer's confidence in Udi. When talking about how to promote the UDI? Aoliqi brand, Mr. Chen said that the Udy Olympus brand is a brand that Udi is the main brand, and it is also a brand that Yudi has promoted. After brand promotion, it will allow more distribution. Businesses and consumers have a deeper understanding of UDI products, and the deeper the dealers know about the products, the more convenient they are to sell.
Mr. Chen stressed that this year, Yudi will increase its brand promotion efforts and will hold some product promotion activities according to different regions and different market needs, so that a wider range of customers can understand the Udy Olympus brand and enhance the company. The influence of the Dioric brand has really benefited UDI dealers.
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