Philips scene lighting AmbiScene stunning
Within 3 minutes, by gently touching the buttons on the PDA, pink, blush, light purple, bright white, the background of the booth of the simulated shoe store instantly transformed into more than a dozen different colors, and the exquisite exhibits also switched out between color changes. Different seasons have attracted visitors to try this advanced lighting technology. This is the real scene of the glamour series tour of Philips AmbiScene scene lighting at the Shanghai Contemporary Art Center on June 30th. According to the organizer, the event lasted two days, and the next stop will be in Guangzhou in August.
This event also officially announced that Philips Lighting has gathered a profound understanding of the AmbiScene concept of ceramic metal halide lamps, LEDs, intelligent control systems and other cutting-edge lighting products in China. This concept is developed by Philips based on years of research on social and human development, and the resulting challenges facing the retail industry, through the continuous use of expertise and knowledge to help the retail industry face these challenges.
Last year, Philips launched a leading concept lighting concept in Europe. Users only need to touch the button, by changing the color, contrast, direction and brightness of the light, the once familiar store can also instantly produce the effect of changing makeup, which is in line with the mood, emotion and mental state of the shopper. It not only can continue to meet the needs of consumers seeking new changes, but also create a shopping experience that surprises consumers, so that the brand can get higher attention and allow the store owner to obtain higher turnover.
At the event, the elites from the Shanghai design community gathered to experience the artistically sensible AmbiScene experience of zero-distance experience. In a room, they simulated the different scenes of clothing stores, shoe stores, appliance counters and auto shows, and intuitively experienced them. The breadth and maturity of AmbiScene applications also realizes the humanized concept that Philips Lighting designs advanced technology around user needs. Scene 1: Touch the base, the LED lights above the shoe cabinet should be bright and light, and match the design of the shoes. Scene 2: The Mini Cooper on the simulation car stand is more playful and lively in the changing lights. Scene 3: The traditional impression of the white home appliance display wall, under the control of AmbiScene, has almost infinite color expression, the product on the wall seems to have undergone the secondary design of the light, the designer at the scene said: I may It will be purchased for its rich expressiveness on the showcase.
AmbiScene has now become the international cutting-edge designer's first dazzling Formarina flagship store in London's Legendary Carnaby Street, Amsterdam's Shoebaloo shoe store in the Netherlands, leveraging its lighting magic, has become a gathering place for influx of people from all over the world.
Li Yunhua, senior director of the marketing department of Philips Lighting China, said: Change is an eternal truth, and constantly reinventing itself is the nature of the retail world. The emergence of Philips AmbiScene is an immediate and cost-effective option for Chinese retail owners to continuously improve their competitiveness.
Now, Shanghai is in the third round of climax of commercial real estate development. The industry believes that while the scale is expanding, the competition including the means and methods of improving lighting is also deepening, and AmbiScene may indicate the coming of the era of store lighting.
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