The coming era of projection mobile phone micro-casting embedded into an inevitable trend

The demand for the mini-projector market is far greater than hype, and the market sales situation is not very satisfactory. Due to the characteristics of its products, for the domestic market's consumers, the price is greater than its own practicality. The advantages in terms of functionality are also similar. The advantage of being able to project a large-size picture is that its practicality is far lower than that of consumer electronics such as MP3/MP4 and mobile phones.

As the embedded micro projector market prospects, the industry is still relatively optimistic. As the micro projector is embedded in digital products such as mobile phones, digital cameras and digital video cameras, its accompanying functions are more acceptable. The price is only attached to the original product. For impulse consumers, this will not care. The consumer groups who pursue fashion and new things are equally acceptable. After all, each and every person thinks more about the features of their own products than the friends around them, so that they can satisfy their own vanity.

In the future, the micro-projector will develop in what form it has become the main solution for all manufacturers. Nikon's S1000pj, a miniature projection camera introduced by Nikon some time ago, is a good idea. Followed by General Electric also announced a PJ1 miniature projection digital camera. It can be seen that the promotion of miniature projectors in this form is still promising. Since the user is saved from the trouble of exporting the taken photo from the card, the large-screen image is directly projected by the camera. Let users enjoy the beautiful scenery of the moment, anywhere, and have fun.

However, the function of the photo in the projection digital camera alone is not enough, and the application is still subject to certain restrictions, and does not play the most use of features, but only to solve the need for projection screen at any time. The appearance of the projection mobile phone has broadened its application fields, such as projecting video calls, playing movies, presentations, and so on.

Like Samsung's projection phone i7410, its practicality is equally good. Just before the Chilean miner incident, its built-in projector allowed the miners to communicate with their families in a closed environment, while still being able to enjoy the fun. Sit together and watch a movie to keep the miners in good spirits.

Furthermore, since the rapid growth of the smart phone market and the intensified competition among brands have occurred in the same year this year, the elimination of old and new smart phone technologies has begun to accelerate, and technology competition has become increasingly evident. If mobile phone manufacturers want to open up new ideas, they must have differences in functionality. While the current mini-projector is hot, the choice of embedding the pico-projector has become an ideal choice. As the function of the mobile phone itself is very much understood, there is no need to say it, so once the micro projector is added, the functions brought by the mobile phone will be fully utilized. It can be seen that the embedded mini projector is far more useful than the stand-alone. In addition, Tokman expects telecom companies will heavily subsidize their projection handsets because such products will cause users to use more data (eg watching mobile TV programs).

From the above two kinds of embedded forms, the micro-projection camera in the future trend, the growth rate will not be very high, due to the embedding of the micro-projector, the cost will be improved, the business is still less publicity at this time . Consumers still have relatively little purchasing power for a technology that is still not mature enough to be recognized. Once the technology is mature, the price of embedded micro-projector chips will drop, and manufacturers will inevitably increase propaganda to guide consumers' consumption concepts, and consumers will likely be able to accept them easily.

According to the analysis, projection mobile phones will develop rapidly in the next two to three years. As Yole Developpement, a French market research company, pointed out in April this year, Sumitomo SEI, KAAI and OSRAM will produce direct-projection green laser diodes that are more suitable for built-in mobile phones in 2011-2012. There will be a good solution in terms of technology, but there is still time for price. However, I believe that under the solution of the technical barriers, it will not be too far away from the price drop. The projection phone will become a hot product for two to three years!