In 2016, the shipments of BOE and Hexing Star Optoelectronics went up against the market and jumped to third and fifth in the world respectively. The market share of LCD TV panels in China also surpassed that of China Taiwan to rank second. "Shaoping" is no longer a problem, but the "core missing" problem plagues mainland manufacturers in another way.
Speaking of the embarrassing situation of domestic television in the past few years, one word that frequently appeared was "Lack of Core and Less Screens." In 2016, the shipments of BOE and Hexing Star Optoelectronics went up against the market and jumped to third and fifth in the world respectively. The market share of LCD TV panels in China also surpassed that of China Taiwan to rank second. "Shaoping" is no longer a problem, but the "core missing" problem plagues mainland manufacturers in another way.
From the perspective of the overall TV market, the development of the chip has always lagged behind the panel. 8K, as a next-generation TV resolution, has not yet entered the market, but it has frequently appeared at various exhibitions.
According to IHS Markit's forecast, 8K screen display will exceed 2 million units in 2020. With the breakthrough of 5G technology, 8K display will also accelerate the pace of development. However, for the current 8K technology, whether TV chips and transmission can handle 8K video well will become the most important technical difficulty in marketization. With the acceleration and landing of 5G, the dilemma of chip R&D will be the biggest obstacle to the promotion of 8K technology.
Compared with mobile phones and computers, the development of intelligent television is relatively short. Its chip requirements are relatively low, and development is not as good as the first two. However, with the development of smart TVs, the development of TV chips not only gets more attention but also gradually develops towards high-end. In the field of television chips, China Taiwan’s Morningstar and MediaTek have jointly occupied 75% of the market share in TVs and set-top boxes, but their chips still cannot support higher-end and smarter development requirements.
In recent years, under the support of a number of "strong core" policies such as the "Outline for Promoting the Development of the Integrated Circuit Industry" and "National High Technology Fundamentals", Huawei Hass, Hisense, TCL and other companies have increased their support for smart TVs. The chip R&D investment hopes to occupy the high-end chip market by taking advantage of policy dividends and TV intelligentization.
At present, Huawei Hass chips cooperate with Skyworth and Changhong, not only to open up its smart TV market, but also to build China's first fully independent R&D OLED TV with Skyworth and BOE. Hisense's "Tsinxin" has also become a supplier of Lenovo's flagship TVs for use on a large number of flat-screen TVs and is used by other brands. TCL has also been involved in the field of chips through a fixed increase, and shares in chip maker Amlogic, taking a new step in the field of domestic TV chips.
TV chips are facing the predicament of high-end, but there are also industry insiders believe that a time when the intelligent development of household appliances is in the wave, at this moment, the TV industry as a pioneer is the optimal entry point for companies in the corner of the chip area. . Starting with high-end TV chips and then switching to other intelligent home appliances is the road to further development of a domestic chip.
NPC deputy, Academician of the Chinese Academy of Engineering, and Zhongxing Microelectronics Group Chairman Deng Zhonghan stated during the two sessions that the chip is the source of the development of artificial intelligence technology. It can be said that “they get the chip to get the worldâ€. From cell phones, computers, to the Internet of Things, and artificial intelligence, the range of applications for chips will be even wider.
But on the other hand, domestically produced chips still face the market-oriented dilemma. Guangzhou Feiteng company announced last year that the domestically produced chip Feiteng 2000, codenamed "Mars," basically ties in with the E5 mainstream server chip that currently dominates the server chip market. However, whether it is "Mars" or the famous "Godson", its existence is still tied to the laboratory and it cannot achieve market development. People in the industry believe that, in line with the policy dividend, these high-end chips will be put into the market, and the upgrading and transformation of these high-end chips will be more conducive to their development.
With the advent of the intelligent and Internet of Things era, the chip industry will usher in an outbreak. Whether it can grasp the wave and realize the high-end and market-oriented development of domestic chips will be the key to the success of domestic chips in the future.
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