China's home furnishing smart old and new companies to do the competition

With the rapid development of smart homes, some emerging companies have struggled in the field. They quickly occupy the market, but the old companies are not to be outdone, so they begin to transform into smart homes.

Qingdao Yimu Furniture and Qingdao Huayi Furniture are the giants of the Qingdao home furnishing industry. The former is an old furniture brand, and the latter is a fast-growing home business enterprise group.

At the beginning of this year, Premier Li Keqiang proposed the "Internet Plus" strategy at the two sessions of the country and opened a window for Qingdao Yimu Group and Qingdao Huayi Group. After inspections and comparisons, the two companies have chosen to cooperate with Gao Peng Micro-Merchants to use the "Smart Shop" system launched by Gao Peng Micro-Merchants to create a new marketing model for its offline stores.

On August 22nd, the wisdom stores of Qingdao Yimu Group and Qingdao Huayi Group chose to compete for business on the same day, at the same time, in the same region.

In the face of the impact of the e-commerce environment, today's physical stores have reduced passenger flow; various costs have risen, and product profit margins continue to shrink; traditional advertising and communication channels have huge costs; new products need to develop new marketing channels; and the mobile Internet marketing environment The rapid development has forced companies to follow the mainstream, carry out transformation and other issues. In response to the pain points of Qingdao Yimu Group, micro merchants combined micro wifi, micro POS, iBeacon and other devices in the “Smart Shop” system to upgrade their offline stores and select the direct headquarters of Qingdao Yimu Group. , as the first home wisdom store out.

Since July 25, 2015, Qingdao Yimu has successfully transformed the Group's Dunhua Road's main store into the country’s first home-based smart store, which has received a good response and has achieved remarkable results, exceeding the company's expectations. So less than a month later, they successfully created two smart stores (Jimo, Jiaozhou).

Smart stores are the transformation of traditional stores using the core advantages of WeChat's commercial operation. mainly reflects in:

1, through the statistical traffic data, customer consumption information, customer behavior, goods attention and other information, in-depth integration of online and offline data;

2. Build a more accurate entity business data platform for merchants;

3. At the same time, it will bring more sales opportunities to merchants through more entertainment and convenient consumer experience.

The day of the opening of Qingdao Yimu Group's Jimo and Jiaozhou stores, the company's stores were further transformed through cooperation with micro merchants. Including the floor stickers of the store hall, the posters of each exhibition area, the placement of the display boards, and the decoration of the KT board. And using the live WeChat shake to get coupons and online micro-crowd activities to enrich the customer's shopping experience. In the end, there were 6,800 event attendees, nearly 7,000 official fans, and 64,569 micro-clients. At the same time, it effectively increased the attention of the company and expanded the brand's communication channels.

After Huayi Furniture conducted deep communication with the Gao Peng Micro-business team, it also provided targeted improvement plans for the issues of low customer traffic, poor customer experience, and a single marketing model. The first step is to upgrade the Huayi furniture line shop and select the Huayi furniture factory experience store as an offline experience to provide consumers with product-related physical services. Secondly, we use statistical traffic data, customer consumption information, customer behavior, and the degree of attention of goods to deeply integrate online and offline efficient data. Finally, through more entertainment and convenient consumer experience, it will bring more sales opportunities to the stores, and also provide a more diversified marketing model for traditional offline stores.

On the day of the event, Huayi Furniture set the exhibition hall as an experience zone. Through the display of window advertisements, indoor advertisements, and X posters, the store will be built. In addition, the use of the event to grab red-bag activities on the same day led to a 226% increase in the number of net fans in the official platform of Huayi Furniture, which greatly exceeded the company’s expectations.

The emergence of micro-business households and their focus on the project will undoubtedly bring new traffic and business opportunities to traditional stores. After cooperating with VIP micro-businesses, some local traditional enterprises in Qingdao organized plans and reforms from marketing methods, customer services, promotion programs, settlement methods, and methods of circulation, with a high-quality user experience as the highest inspection. Scales have achieved new breakthroughs in trafficking.