Recently, market research organization IDC released statistics on global smart watch sales in the third quarter of 2016. Data show that global smartwatch shipments in the third quarter of 2016 were 2.7 million units, down 51.6% from the same period last year; sales of smart watches in the third quarter of 2015 were 5.6 million units.
This is not the first time that global smart watch sales have fallen. According to IDC's second quarter 2016 data, global smartwatch sales in the second quarter were 3.5 million units, a 32% decrease from the 5.1 million units in the second quarter of 2015. In other words, sales in this quarter fell more than in the previous quarter.
The field of smart wear, especially smart bracelets, has been hot in recent years. However, the smart watch in the middle of the mobile phone and the bracelet seems to be in a "squeaky" situation from the current market performance and the latest statistics released by IDC. Of course, the statistics of IDC are only used as a reference. They do not represent real industry trends or industry development. The key reason is that the statistics and coverage of the statistics are not comprehensive, but they also have certain Representative.
Looking behind the decline in sales of smart watches through IDC dataFrom the data released by IDC, the decline in shipments of smart watches is very obvious. This is not unexpected. The key factors causing this phenomenon are three aspects:
First, the product attributes are relatively special. It is difficult for smart watches to compare them with smart phones or smart bracelets. Smart watches are a kind of cross-border products, which have the attributes of traditional watches and the "key" of the Internet of Things. Attributes, which led to the inability of smart watches to focus effectively in the exploration and development of the application field, at least compared to smart phones and smart bracelets, the exploration direction of technology applications is relatively diverse and scattered;
Second, the smart watch in the previous stage is growing too fast. The main reason is that the smart watch mentioned above is a cross-border product, and the promotion of watches, IT, jewelry and other fields has prompted it to be in a short period of time. The market is relatively fast. This is like the economic development of our country. After the GDP growth rate in the past few years is too fast, its base is rapidly amplified. Compared with the huge base, its growth rate appears to a certain extent. Slowing down is an inevitable phenomenon of industrial development;
Third, the product experience lags behind consumer expectations. The main reason for this situation is that the exploration of smartwatch applications is too fragmented, resulting in the product experience has not kept up with consumers' expectations. For example, smart phones, global IT companies are all moving toward a relatively concentrated common direction to improve product performance; smart bracelets are also the same, product features are relatively concentrated. However, smart watches are relatively diverse due to the entry of enterprises, and the enterprises in these different fields are relatively large. The most important thing is that each represents their own understanding of smart watches to create smart watches. In the industry from 0 to 1, the investment resources of each company are over-differentiated, which leads to the situation we are seeing now, the experience of the product and the application field and the expectation between consumers. A deviation has occurred. This kind of deviation not only affects the cultivation of the market and the consumer's cognition, but also the core data of the big data not only fails to achieve commercial value, but also becomes a "junk" resource that crowds the server.
The value of smart watches in the field of application remains to be tappedHowever, the current situation of smart watches is not serious in my opinion. It is a normal and inevitable phenomenon, and it is also a stage that any industry must undergo in the development process. From the perspective of the whole trend, the prospect and space of smart watches must be much larger than smart bracelets and smart phones. It can also be understood that the current smart bracelets and smart phones are just a staged replacement in the development of smart watches. In essence, smart watches are more like a smart key between people and things in the era of the Internet of Everything. It is an important carrier for the dataization of human life.
However, from the current industrial development trend, the entire industry still lacks a unified, different companies have different understandings, very simple examples, the traditional watch industry personnel in the understanding of smart watches, and IT, medical field, or There is a big difference in understanding and cognition between people in the fashion industry. The existence and emergence of this phenomenon can be said to be the problem to be solved by the smart watch industry in the next period of time, that is, how to define a smart watch, how to unify the understanding of different differences, and establish differences in the same, instead of the current one. Establish a unified approach to differences. This is not an ideal thing when the current industry is not mature.
As far as the smart watch industry itself is concerned, what is most needed now is to establish a basic hardware product platform and a software development platform. Of course, the software development platform currently uses more Android, and the hardware product platform needs to make up. Only after solving the hardware platform, the application extension of the product can highlight the value, such as application in the medical field, application in the payment field, application in the social field, application in the automotive field, application in the industrial field, management field Applications, applications in the home sector, etc. Once the value of this application field is discovered, it will bring subversive awareness to our era, and it also marks that human beings will enter the Internet of Things era in the true sense.
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