The recent Japanese home appliances circle is not very calm. Following Toshiba’s plan to sell its core storage business, on March 27th, Panasonic reported again that it would start layoffs. According to foreign media reports, Japan’s Matsushita plans to lay off staff in several business units that are not profitable, and may sell shares in LCD panel production lines and semiconductors.
The recent Japanese home appliances circle is not very calm. Following Toshiba’s plan to sell its core storage business, on March 27th, Panasonic reported again that it would start layoffs. According to foreign media reports, Japan’s Matsushita plans to lay off staff in several business units that are not profitable, and may sell shares in LCD panel production lines and semiconductors.
Panasonic, which was founded in 1918, experienced a severe financial crisis in 2012 and has undergone large-scale layoffs. President Matsushita Electric Co., Ltd. Tsuichi Kazuhiro talked about layoffs in the same year in a forum. "The headquarters of the company's 7,000 people was decisively cut to 130 people."
Panasonic’s experience today is also a microcosm of the decline of Japanese companies in recent 20 years. Take the Fortune 500 list as an example:
In 1996, Japan had as many as 99 companies listed on the list, keeping pace with the United States; it was reduced to 70 in 2006; there were only 52 in 2016, which was a sharp drop of nearly half from 20 years ago.
Panasonic plans to start layoffs again
Sharp sold itself to the Hon Hai Group and Toshiba frustrated the transfer of its core business after becoming a nuclear power purchaser. Japan's home appliance companies, which once flourished, gradually declined.
Recently, Matsushita, a Japanese home appliance maker, announced the split and reorganization of its six departments. According to foreign media reports, Japan’s Matsushita plans to split and reorganize multiple business units that are not profitable, including the Digital Camera Division, which aims to integrate resources and reduce labor costs. It is reported that in the new fiscal year that began in April, Matsushita plans to sell its shares in LCD panel production lines and semiconductors.
According to foreign media reports on March 27, Panasonic will further integrate six loss-making businesses. In addition to discussing the sale of LCD panel production lines and the semiconductor company's stock in fiscal year 2017 (as of March 2018), we will also split three business units such as digital cameras in the spring of 2017 to reduce staffing.
The six business units listed as layoffs are expected to have sales of 380 billion yen (US$111 or approximately 111 yen) in FY2016, accounting for 5% of the company’s total sales, and about 46 billion yen will appear. Loss.
Home appliance industry analyst Liu Buying told the Daily Economic News (micro-signal: nbdnews):
"As a Japanese household electrical appliance company, Matsushita has not been operating well for several years, including its home appliance industry and semiconductor industry. It is not doing very well. The purpose of layoffs is actually gradually weakening or gradually withdrawing from home appliances and semiconductors. , To other areas to transform. From the current point of view, Matsushita, including home appliances related industries in Matsushita's share has been very low.
Daily Economic News (micro-signal: nbdnews) The reporter noted that this is not the first layoff of Panasonic Japan.
In 2012, Panasonic failed to make a big gamble in the plasma TV field. In 2011 and 2012, there was a net loss of more than 700 billion yen. Behind the drastic decline in performance, many are related to the sluggish sales of televisions, mobile phones and other products. “The deficits on television and digital products are very large, and these two businesses have always represented Matsushita's business,†said Tsukasa Kazuhiro in the forum.
At the time, Jin Heichi took over the 66-year-old Kazuo Taehon as the president of Matsushita Electric Co., Ltd. and conducted a major restructuring of the business and business units. Since April 2013, the number of business units has been reduced from 88 to 56. In addition to the large-scale layoffs, the employee’s lifetime employment system was also abolished and board members’ remuneration was reduced.
At that time, he let Matsushita exit the Japanese smart phone market, ended the plasma TV, display business, sold some of the semiconductor factories and lead battery business. After that reform, Panasonic emerged from a predicament. In 2013, its profit for the same period also rose to more than 100 billion yen, and Jin Heyi won praise from the market.
Today, Panasonic is working in the direction of auto parts. It plans not only to acquire ZKW, a car lighting developer, for 100 billion yen, but also to invest billions of dollars in building giant battery factories with Tesla. The battery factory with a total area of ​​13 square kilometers began construction in June 2014 and has officially started production on January 4.
Liu Buchen finally told reporters:
“Panasonic gradually weakened his home appliance industry and went to other areas to go. The final direction is to do batteries. I think this direction is right for Panasonic, because Panasonic is indeed very powerful in the battery industry. Gradually, we will switch from fuel vehicles to new energy vehicles."
Conservative defeat in the wave of globalization
In the 1980s, the yen economy swept the world, and Japanese companies with lifetime employment, collectivism, attention to detail, and diligence and efficiency became models of learning for international companies.
Toshiba, Sony, Canon, and Panasonic... One of Japan’s corporate names is well known in China.
The so-called Cheng Xiaoxiao loses Xiao He. The Japanese company is brilliant because of the strong sense of responsibility and sense of belonging of Japanese employees. It is also because of this that it cannot successfully absorb international talents, and thus loses to the wave of globalization in the new century.
Cai Chengping, chief of Sina Finance Japan station, wrote an article saying:
The branch offices of some large Japanese companies in China, from the president to ministers and section chiefs, are almost all Japanese. Even excellent Chinese employees can only perform deputy duties. Moreover, these Chinese presidents are often unusually low at the head office level, may not be enough ministerial level, and have little decision and discretion in their hands. However, all important matters need to be referred to the headquarters one by one.
In contrast, European and American companies, whose presidents in China are often directly responsible for the president or vice president of the head office, can improve the vice president of the head office if they perform well, and their working authority and motivation are much greater than those of the Chinese president of the Japanese company.
In addition, many Japanese companies promote “automatic salary increments†(ie, compensation is related to the number of years of work, but not the company's profitability). Although this increases employee loyalty, it also makes it difficult for companies to recruit new ones in difficult years. Workers also bear increasing salary.
Matsushita, founded in 1918, will be its "100-year-old life" in 2018. In order to celebrate Matsushita’s “100 Years of Life,†its president, Jin Heichi, once proposed to raise the company's sales to more than 10 trillion yen.
The financial report data shows that as of the end of March 2016, fiscal year 2015, Panasonic’s sales were 7.55 trillion yen. On February 2nd, Panasonic announced its consolidated settlement report for the third quarter of fiscal 2016 (9 months from April 1, 2016 to December 31, 2016), and its sales amount was 5.35 trillion yen.
The time for Matsushita to achieve its goal is already running out.
Every edited by Li Jinghan
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