In September, when some of LeTV's super TV models increased their prices, consumers who had a special liking for LeTV were complaining, while fans of other TV brands were worried about whether they would raise prices. At that time, Wang Chuan, the helm of Xiaomi TV, also vowed to guarantee that Xiaomi TV would not raise prices, pressure itself to come, and would not fall on the shoulders of consumers, but there was a price increase incident of Xiaomi TV.
Specific price increase: Xiaomi TV 3S 48 inches sneaked up 300 yuan, 55 inches also rose 200 yuan, hit his face.
All the rice noodles complained: "New Year's Day is waiting for the promotion price cut, but waiting for the price increase?" This led to the cancellation of the original order, choose other TV brands or continue to wait and see.
Just over a month ago, another Internet TV manufacturer, LeTV, who once advocated "hardware free", also announced the price increase of some TVs. On November 21, LeTV TV announced that some TVs would increase prices by 100 to 300 yuan. After the price of some LeTV super TVs increased by 100-200 yuan in September, LeTV TV increased its price again.
Xiaomi TV may be affected by the decline in sales
In fact, the price increase is also reasonable, after all, businessmen are not doing charity. However, must the merchants make up their own loss of profits from the TV price? LeEco had a certain degree of influence on the sales of TVs after raising the price. Now that Xiaomi secretly raises prices, it is inevitable to affect sales. After a senior product appraisers released the news of the price increase of Xiaomi TV, the bottom user comments were all negative comments. At the same time, the post on Xiaomi TV is also a criticism. I think this will have a big impact on the sales of Xiaomi TV.
Reason for price increase
With the increase in raw material costs, rising logistics costs, and rising labor costs, almost all home appliances are on the rise. Recently, the price increase of TV panels has been very large, which has led to a lot of increase in the cost of TVs. The pressure on manufacturers such as LeTV and Xiaomi has increased dramatically.
Conclusion
Another smart TV giant is cool, and today, the prices of LeTV and Xiaomi TV are still strong. Not only that, but also during the New Year's Day, various promotions have been held to give consumers enough discounts.
In the fierce competition of smart TVs, what manufacturers need to do is not to think about how to get more profits, but to focus on how to make consumers more suitable. When consumers think that products are worth buying, profits will naturally be there. Deliberate pursuit of profit will only make your market smaller and smaller; the other is that manufacturers should make a reasonable and effective explanation of the price increase, and raise the price without any trouble. Is this going to take off? (Of course, this only represents a small editor's personal advice!)
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