OFweek smart home network news in the home appliance market, the demand slows down, home appliances companies are also crossing the Eight Immortals, and constantly tap new profit margins. In the light of the slowdown in the demand for white electricity, the TV market is focusing on the big screen market, while the small home appliance industry continues to subdivide market demand to tap more market space.
Refrigerator: The market is facing downward pressure
Affected by the domestic macroeconomic situation and industrial environmental factors, the domestic refrigerator market closed with negative growth again in 2016. This is the latest data obtained by the Beijing Commercial Daily reporter from the China Refrigeration Industry Summit organized by China National Grid and JD.com.
In 2017, the domestic refrigerator market is still facing downward pressure. Most refrigerator companies said that the cost increase caused by rising raw material prices is about 18 points. The new refrigerator energy efficiency standard level 1 energy efficiency power consumption has dropped by 40%, and the corresponding single unit cost will increase by about 400 yuan. In addition, with the gradual tightening of the real estate market, the increase in market brought by new marriages and new homes is also lackluster. Cai Ying, deputy director of the Information Resource Development Department of the National Information Center, said that multiple negative factors and brand concentration increase coexist, indicating that the level of competition in the domestic refrigerator market will increase, the pressure for survival of small and medium-sized brands will increase, and the possibility of brand structure adjustment and elimination will increase.
TV: Large-screen market is facing well blowout period
Faced with the overall performance of the entire color TV market this year, the growth of the large screen market can be said to be quite strong. The offline market monitoring data of LCD TVs from China Yikang indicated that in July this year, 55-inch retail sales and retail sales increased by 78.73% and 34.89% respectively. The 65-inch retail sales and retail sales increased by 82.88% and 33.67% respectively year-on-year.
Following the release of large-screen TVs by LeTV etc., the Watch also released a series of 55-inch curved TVs, 65-inch LCD TVs and 98-inch large-screen LCD TVs. The appearance of the X98, a large-screen LCD TV, also announced the arrival of the ultra-large screen in the living room. Fu Qiang, President of Global Zhida, said that this year it still proposes and implements the full matrix industrial chain strategy, that is, it is constantly deployed in the eight key links of the intelligent terminal industry: license plate, hardware, operating system, content, software, applications, services, and channels. In addition, the comprehensive deepening of the full-matrix industrial chain strategy is also the main theme for development throughout 2017.
Small Appliances: Segment Market Excavation Space
Infants and young children small appliances, beauty small appliances, healthy small appliances ... small appliances are gradually subdivided, tap the larger market space, while under the influence of intelligence, product features are also subdivided, more targeted and professional Sex, thereby highlighting personality and differences. Recently, the United States cross-border hand in hand with professional monthly nursing organizations in the Court Pavilion Club launched the industry's first exclusive baby shower water purifier - M.SHE clean washing instrument. The maternal and child bath water purifiers are dedicated to solving the problem of bathing water for all women and infants.
It is understood that the United States Group hopes to rely on innovative technology and the support of big data to provide insight into the use of maternal and child bath water purifiers to develop clean water segmentation market. The Midea Group's cross-border business reached a strategic cooperation with the yueguiyuezizi center, and the M.SHE cleansing machine became the designated maternal and infant bathing product for the Chinese yuebao month center. With the advantage of both parties, the standard of universal health bathing is passed to innovate the bathing experience of mothers and children.
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