June 13, 2017, Dalian, China. The renewal conference for the main sponsor of the TCL & China Men's Basketball National Team was held in this famous sports city. Yao Ming, chairman of the Chinese Basketball Association, and Li Nan, head coach of the China Men's Basketball Team, and representatives of the players Miao Xiaochuan, Zhao Jiwei, and Raymond attended the conference. Under the joint testimony of them with the president of the TCL Group, Lian Lianming, Zhang Xiaoguang, general manager of the TCL Group Brand Management Center Zhao Feng, general manager of Fang China, jointly initiated the ninth year of cooperation with the theme of “Yao†Miyoshio’s future, and renewed the contract until 2018, completing the 10-year cooperation.

Re-starting for ten years to build a men's basket brilliant dream
TCL has a close relationship with the Chinese men's basketball team. As a leading company in the field of consumer electronics, TCL has been supporting sports in China as an important way to repay society and create innovation since 1995.

In 2009, TCL became a Chinese men's basketball partner and a CBA-designated sponsor, and took the first step toward becoming a basketball partner. In 2011, on the occasion of the 30th anniversary of the establishment of TCL, TCL officially upgraded to become the main sponsor of China's national men's basketball team. Since then, the basketball players have been dressed in the shirts with the TCL logo and have become a vivid memory of the Chinese men's basketball team.

TCL's renewal of the men's basketball team will continue to bring innovative technologies and joyful experiences to more users, bringing a new viewing experience to basketball fans, allowing more people to experience the passion, creativity, personality and fun of basketball in all directions. , And appreciate the fashion, healthy lifestyle and aggressive, self-fulfilling life attitude advocated by the TCL brand.

At the press conference, Yao Ming, chairman of the China Basketball Association, said that in 2017, it was a special year for Chinese basketball. In order to prepare for the men's basketball World Cup hosted in China in 2019, the Chinese Men's Basketball Team has formulated a new training and competition plan. In the process of intensive training and competition, the Chinese men's basketball team needs the continued support and encouragement of partners. This renewal with TCL is the continuation of the past few years, TCL and the Chinese men's basketball team happy cooperation.

TLC Group President Lian Lianming is eagerly looking forward to the ten-year cooperation period. “The national basketball team players dressed in the shirts with the TCL brand logo will become a vivid memory of the Chinese men's basketball team. For the Chinese Men's Basketball National Team, it is a year for innovation and practice, and it is also a year of innovation and practice.TCL will join hands with the men's basketball team to re-start with the men's basketball expedition to the World Cup and the Olympic Games to help the Chinese Men's Basketball Team. Then climb the peak."

Ms. Zhao Feng, General Manager of Infront China, said: “The development of sports in China has been supported by the support of business partners. Infront China has worked with numerous business partners. It can take ten years to require tremendous enthusiasm and investment. China Sports needs More companies like TCL support the development. At the same time, Infront will also spare no effort to provide quality services for the national teams and sponsors." In addition, Mr. Philip Bratt, president and CEO of Infront Group, specializes in the headquarters of Infront. The Swiss Zug sent a video congratulations and expressed support and expectation for the renewal of the agreement between the two parties.


Men's basketball team coach Li Nan and men's basketball players Miao Xiaochuan, Zhao Jiwei and Raymond as coaches and player representatives expressed their gratitude to TCL and Chinese men's basketball national team for advance and retreat. They hope that they can become more intimate partners and comrades in the future. An interactive game was played with the fans on behalf of the scene, and the spirit of the sportsmanship with the sunshine was passed to the audience.
Calendar "Yi" MiYao Yao Future TCL Breaks through the spirit of brand rejuvenation
TCL, as a leader in the consumer electronics industry in China, is proud of Chinese national companies, constantly innovating and surpassing themselves. Through years of exploration, TCL has made great achievements in the global consumer electronics field. The Chinese men's basketball team, in the continuous transformation and innovation, through unremitting efforts and courageous efforts, on the stage of the world competition demonstrated the Chinese basketball unity and perseverance. TCL has a very high degree of agreement with the Chinese men's basketball team. This is also a solid foundation for years of cooperation between the two parties.
Since TCL's move toward rebranding and opening up brand new trends of “rejuvenation, fashion, and internationalizationâ€, its brand concept of “creative moving life†is highly compatible with the passionate basketball movement. Both parties have interactive technologies. The common pursuit of sports charm is also coincident. TCL continues to use the brand's youthful attitude, using continuously updated creative technologies to bring consumers, fans a basketball experience with passion, creativity, personality and fun. TCL has also continued to build a dream stage for basketball teenagers, using long-term strategic perspectives and "artisan spirit" to cultivate talents for the Chinese basketball industry and deliver fresh blood.

Li Dongsheng, Chairman and CEO of TCL Group, believes that with the “Double+†strategy and the internationalized “two-wheel drive†transformation strategy, TCL should pursue the internationalization and should pursue the basketball team’s spirit of deep collaboration and mutual trust. Beyond the limit, constantly breaking through the action; perseverance, will reach the goal of the belief and challenge the self, beyond the self's insistence.
Conclusion
TCL has been with China's men's basketball team for eight years, and the common experience has been well-reviewed. This friendship has become even more precious. With the restructuring of the Basketball Association, the innovation of the national team, and the formation of a new coaching body, TCL is also constantly innovating and innovating. Chinese basketball wants to return to the top ranks of the world. Not only must its own development strategy be correct, but it also needs the firm support and trust of its partners and fans.
Listen to the ten-year story of TCL and the Chinese men's basketball team and look forward to the next one.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

TCL & China Men's Basketball Team Sponsor Sponsor's Renewal Conference Opens in Dalian
Re-starting for ten years to build a men's basket brilliant dream
TCL has a close relationship with the Chinese men's basketball team. As a leading company in the field of consumer electronics, TCL has been supporting sports in China as an important way to repay society and create innovation since 1995.

Under the leadership of Yao Ming and the Basketball Association leaders, TCL officially renewed the sponsorship of the China Men's Basketball Team.
In 2009, TCL became a Chinese men's basketball partner and a CBA-designated sponsor, and took the first step toward becoming a basketball partner. In 2011, on the occasion of the 30th anniversary of the establishment of TCL, TCL officially upgraded to become the main sponsor of China's national men's basketball team. Since then, the basketball players have been dressed in the shirts with the TCL logo and have become a vivid memory of the Chinese men's basketball team.

Field Leaders Congratulate TCL on Formally Renewing China Men's Basketball Team Sponsor
TCL's renewal of the men's basketball team will continue to bring innovative technologies and joyful experiences to more users, bringing a new viewing experience to basketball fans, allowing more people to experience the passion, creativity, personality and fun of basketball in all directions. , And appreciate the fashion, healthy lifestyle and aggressive, self-fulfilling life attitude advocated by the TCL brand.

Yao Ming, President of China Basketball Association, affirms TCL’s contribution to Chinese basketball
At the press conference, Yao Ming, chairman of the China Basketball Association, said that in 2017, it was a special year for Chinese basketball. In order to prepare for the men's basketball World Cup hosted in China in 2019, the Chinese Men's Basketball Team has formulated a new training and competition plan. In the process of intensive training and competition, the Chinese men's basketball team needs the continued support and encouragement of partners. This renewal with TCL is the continuation of the past few years, TCL and the Chinese men's basketball team happy cooperation.

TLC Group President Bo Lianming recalls the history of TCL's 8 years of cooperation with China Men's Basketball Team
TLC Group President Lian Lianming is eagerly looking forward to the ten-year cooperation period. “The national basketball team players dressed in the shirts with the TCL brand logo will become a vivid memory of the Chinese men's basketball team. For the Chinese Men's Basketball National Team, it is a year for innovation and practice, and it is also a year of innovation and practice.TCL will join hands with the men's basketball team to re-start with the men's basketball expedition to the World Cup and the Olympic Games to help the Chinese Men's Basketball Team. Then climb the peak."

Zhao Feng, General Manager of Infront China Congratulates TCL on Renewing China Men's Basketball Team Sponsor
Ms. Zhao Feng, General Manager of Infront China, said: “The development of sports in China has been supported by the support of business partners. Infront China has worked with numerous business partners. It can take ten years to require tremendous enthusiasm and investment. China Sports needs More companies like TCL support the development. At the same time, Infront will also spare no effort to provide quality services for the national teams and sponsors." In addition, Mr. Philip Bratt, president and CEO of Infront Group, specializes in the headquarters of Infront. The Swiss Zug sent a video congratulations and expressed support and expectation for the renewal of the agreement between the two parties.

Li Nan, head coach of China National Basketball Team, and player representatives thank TCL for years of support

Chinese Men's Basketball National Team Players Interact with Live Fans
Men's basketball team coach Li Nan and men's basketball players Miao Xiaochuan, Zhao Jiwei and Raymond as coaches and player representatives expressed their gratitude to TCL and Chinese men's basketball national team for advance and retreat. They hope that they can become more intimate partners and comrades in the future. An interactive game was played with the fans on behalf of the scene, and the spirit of the sportsmanship with the sunshine was passed to the audience.
Calendar "Yi" MiYao Yao Future TCL Breaks through the spirit of brand rejuvenation
TCL, as a leader in the consumer electronics industry in China, is proud of Chinese national companies, constantly innovating and surpassing themselves. Through years of exploration, TCL has made great achievements in the global consumer electronics field. The Chinese men's basketball team, in the continuous transformation and innovation, through unremitting efforts and courageous efforts, on the stage of the world competition demonstrated the Chinese basketball unity and perseverance. TCL has a very high degree of agreement with the Chinese men's basketball team. This is also a solid foundation for years of cooperation between the two parties.
Since TCL's move toward rebranding and opening up brand new trends of “rejuvenation, fashion, and internationalizationâ€, its brand concept of “creative moving life†is highly compatible with the passionate basketball movement. Both parties have interactive technologies. The common pursuit of sports charm is also coincident. TCL continues to use the brand's youthful attitude, using continuously updated creative technologies to bring consumers, fans a basketball experience with passion, creativity, personality and fun. TCL has also continued to build a dream stage for basketball teenagers, using long-term strategic perspectives and "artisan spirit" to cultivate talents for the Chinese basketball industry and deliver fresh blood.

Guests and fans stop to experience TCL products
Li Dongsheng, Chairman and CEO of TCL Group, believes that with the “Double+†strategy and the internationalized “two-wheel drive†transformation strategy, TCL should pursue the internationalization and should pursue the basketball team’s spirit of deep collaboration and mutual trust. Beyond the limit, constantly breaking through the action; perseverance, will reach the goal of the belief and challenge the self, beyond the self's insistence.
Conclusion
TCL has been with China's men's basketball team for eight years, and the common experience has been well-reviewed. This friendship has become even more precious. With the restructuring of the Basketball Association, the innovation of the national team, and the formation of a new coaching body, TCL is also constantly innovating and innovating. Chinese basketball wants to return to the top ranks of the world. Not only must its own development strategy be correct, but it also needs the firm support and trust of its partners and fans.
Listen to the ten-year story of TCL and the Chinese men's basketball team and look forward to the next one.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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