OFweek smart home network news According to reports, at the WWDC developer conference held on Monday, Apple announced the entry into the rapidly growing field of home voice control speakers, challenging the current leader in the field Amazon and Google. Named HomePod, Apple's smart speaker emphasizes musical enjoyment. It looks like a wide-mouth sealed can with an edge curved. Unlike Amazon's latest smart audio Echo Show, Apple HomePod does not have a display. It will allow users to talk to Apple Digital Assistant Siri at home and sell for $349, which is almost double the price of most similar products.
Since Apple released the smart watch Apple Watch in 2015, HomePod is the company's first important new hardware product. Its launch coincides with Apple's important moment: the tech giant has been relying on the success of the iPhone and is now seeking New source of income.
The potential size of smart speaker and other smart home technology markets may be enough to help Apple diversify its products. According to market research firm Strategy Analytics, in the fourth quarter of last year, global smart home speaker shipments increased nearly 600% year-on-year to 4.2 million units, of which Amazon accounted for 88% of the market, Google was 10%. The company estimates that spending on hardware, services, and installations related to smart homes will reach nearly $90 billion this year and reach $155 billion by 2022, about half of which will be spent on equipment.
Earlier, Apple CEO Tim Cook stressed the importance of Apple's service business and expects the business's revenue to double by 2021. The launch of HomePod will establish a barrier in the Apple user's home, and will more closely lock in the user's various services. It also defends against competitive threats from Google and Amazon Smart Speakers: These devices do not support Apple services such as Apple Music, and each Apple Music user can bring $10 per month to Apple. If Apple does not launch its own smart speakers, consumers looking for smart home devices may choose competitors' hardware and services, such as Amazon Prime service and Google Play Music music subscription service.
On the WWDC stage, HomePod was released by Phil Schiller, senior vice president of global marketing at Apple. He said that the device is seamlessly integrated with the Apple Music app and will be the first in the United States, the United Kingdom and Australia in December this year. He added that Siri Voice Assistant has been upgraded to better understand the user's verbal requests for music.
Earlier reports said that HomePod has entered the production phase. According to sources, the device has been tested by Apple employees for more than a year. At this WWDC conference, Apple also discussed major software upgrades for devices such as the iPhone, iPad, Mac, Apple TV, and Apple Watch, and introduced new iPads and Macs.
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