3G follow, 4G synchronization, 5G lead, China's development speed in the communications era is surprisingly fast. In the end market, Chinese companies have become global leaders. Chairman of the Zhongguancun Modern Information Consumer Application Industry Technology Alliance, deputy chairman and secretary-general of the Beijing 3G Industry Alliance, and well-known observer of China's telecommunications industry, Xiang Ligang, speaking of the 2017 mobile phone market, said that due to the continued prosperity of the mobile terminal market, competition Very fierce, many people enter the industry, leaving a lot.
Compared to the recent domestic mobile phone companies, "China Cool (ZTE, Huawei, Cool, Lenovo)" has been transformed into today's "Huami OV (Huawei, millet, OPPO, vivo)". The fast pace of China's mobile phone market has also put pressure on international brands. Domestic brands have recently seen significant improvements in product quality, functionality, fluency, and cost-effectiveness. For example, the hardware environment, Samsung is very strong, but the system and the use of experience is not as good as domestic brands of mobile phones, such as domestic brands in the system optimization speed, can promptly listen to user feedback, a short time can be updated multi-version system, and international The speed of the brand's system is far behind the change in user habits. These reasons have caused the "malnutrition" of international brands in the Chinese market.
Xiang Ligang spoke of a number of international brands leaving the Chinese market and some brands returning to the Chinese market. He said that brands like LG basically have no hope of returning to the domestic market. Competing with domestic companies in China requires strong strength in all aspects. At the same time, they must have the ability to survive in market operations, channel construction, and cost control. At present, the competitive pressure in the domestic market is very high, and the market is very cruel. For brands such as LG, it is difficult to return to the Chinese market without a prominent advantage. In comparison, the domestic market, in addition to Samsung and Apple also have their own market share, the rest of Sony, Nokia, Sharp and other manufacturers can only rely on feelings of cards to affect users, but can not get a bigger market and user base.
Regarding the problem of serious industrial homogeneity, Xiang Ligang mentioned that mobile phone homogenization is an inevitable phenomenon. Because the mobile phone is composed of a computing platform, a storage platform, a homogeneous platform, and image capabilities. No matter what the mobile phone products are based on this expansion of use of capacity, it is only in the general direction of subdivision. For example, different designs, different prices, and different audiences. For example, the price of 8848, Samsung W2018 mobile phones, who did not think they have the necessary audience, and the sale of a good environment. In other words, no matter how the mobile phone changes, how high the price, single screen, calculation, storage, communication, photography, these functions can not be separated, and who can not be separated from the general direction, it is impossible to completely make a different phone. The future should not change too much because of the time. Due to the slow innovation in the mobile phone industry and upstream materials, the change in mobile phone products is nothing more than a bigger screen, or an increase in the convenience of mobile phone use. The computing and storage capabilities will not change much. The real sense of change will only appear on VR and AR. At the same time, the addition of AI will also bring different experiences to mobile phones. The Huawei Kirin 970 processor has been released and is the first to support the AR function. The Qualcomm Xiaolong 845 processor has also announced that it will fully support AI. For future products, there is still expectation, but the change will not be subversive.
As consumption upgrade has driven a new round of consumer spending in the mobile phone market, Xiang Ligang mentioned that consumption upgrades bring opportunities to the Chinese market and also bring about market changes. Repurchase of consumer supplies, Lenovo's withdrawal, Cool's change of the court, the rise of OPPO, and Xiaomi's power have all brought strong shocks to the mobile terminal market. Huawei's mobile terminal CEO Yu Chengdong once said that China has been manufacturing low-end mobile phones, but it still does not make money, and Huawei has changed to high-end products to break the low-end low-cost status quo. This change is huge for Huawei, with sales falling out of the top 10 momentarily, which puts great pressure on Yu Chengdong. At this time, the emergence and appearance of consumer upgrades brought Huawei opportunities. Consumer upgrades changed the consumer's shopping philosophy. Users put forward higher requirements on quality and put forward their own opinions on improving the symmetry of price and quality. In this environment, more domestic brands began to be finely polished, and there was a new round of product planning and innovation.
Insulation Paper Dmd,Insulfrax Paper,Silver Paper Insulation,Battery Insulation Paper
Longkou Libo Insulating Material Co.,Ltd. , https://www.liboinsulation.com