According to the analysis report of the home appliance industry, the home appliance industry has entered the intelligent stage since 2013. By 2016, most of the major manufacturers have undergone intelligent transformation, and the proportion of intelligent equipment stock in the market is rising. The growth rate of traditional household electrical appliances is obvious. In the context of the “savage growth†of intelligent products, there are many comments that smarter electrical products have less obvious user experience than traditional products, and intelligent functions cannot cut the pain points of users.
(Photo caption: The theme of the salon invited Ge Fengliang, vice president of China Household Electrical Appliances Research Institute, Lu Yongzhong, founder of China's original furniture brand “Halfwoodâ€, Li Shuxiu, senior design director of Microsoft Asia Internet Engineering Institute, and Chen Lei, senior researcher of CISA CLSA. A number of senior people, together with Mao Zhongqun, conducted an in-depth discussion on how to return smart technology to the essence of kitchen appliances.)
To this end, Fang Tai specially set up a salon with the theme of “Innovation without boundaries, love because of love – cold thinking under the smart appliance boom†at the new product launch conference in 2017, and invited the vice president of China Household Electrical Appliances Research Institute Ge Fengliang, Lu Yongxiu, founder of China's original furniture brand "Halfwood", Li Xiuxiu, senior design director of Microsoft Asia Internet Engineering Institute, and Chen Lei, senior researcher of CISA CLSA, and other seniors of the chairman and president of Fangtai Group, together with Mao Zhongqun The issue of the return of smart technology to the essence of kitchen appliances has been explored in depth.
“In recent years, China’s home appliance industry has been constantly innovating under the wave of intelligence. Many companies are blindly engaged in the interconnection of these innovative projects, but they have forgotten the essential functions of their products, which has brought a lot of The painful price.†Ge Fengliang, an expert in the home appliance industry and vice president of the China Household Electrical Appliances Research Institute, said in the dialogue at the salon. Ge Fengliang believes that the overall intelligence of China's home appliance industry is the trend of the times, and the market potential is huge, but it is still in a state of "conceptual heat". The traditional home appliance industry can't blindly follow these people to follow these things. Instead, it should return attention to its own products, make a good article on user experience and product essential functions, and do a good job of innovation. For Fang Tai’s “love and have degree†proposal in the just-concluded press conference, Dean Ge agreed, and he believes that Fang Tai has not been influenced by the exaggerated atmosphere in the development of more than 20 years, and he is always building his own The boutique strategy, conscientiously doing its own boutique, "this is worthy of our entire industry to think about and learn from."
(Photo caption: Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute)
Mao Zhongqun, chairman and president of Fangtai Group, said frankly, “There is no doubt that intelligentization is a big direction for the development of the home appliance industry, but the key is what kind of intelligent functions are needed by real users.†He further pointed out that there are now a lot of intelligence. The product still stays in the stage of “smart and smartâ€. For example, it is convenient to let the electrical appliances be connected to the Internet and use a mobile phone to control it. It can be done with a simple action, but it may make the user, especially the elderly, more troublesome to operate. Therefore, he believes that the standard of smart home appliances is valuable, that is, to provide users with valuable functions. "The Doctrine of the Mean" talks about "nothing is no better", intelligent innovation should provide users with just the right service, that is, "the degree", only the "degree" innovation is valuable. Regarding how enterprises can achieve "degree", Mao Zhongqun takes the parent's love for his children as an example, and proposes that "the source of the degree is love", only with the "love" of the user, that family The "love" of space and natural environment can grasp the "degree". In addition, when the moderator asked Fang Tai about the future development direction, Mr. Mao proposed to continue to be a good product of “healthâ€, “environmentalizationâ€, “intelligence†and “fine quality†to create a boutique manufacturing industry in China.
(Photo caption: Fang Zhong Chairman and President Mao Zhongqun puts forward that "innovation is unbounded, because of love, and too much to do valuable intelligence")
Chen Lei, a financial registration analyst, pointed out through financial market data analysis that the current intelligence is only a preliminary stage, and the kitchen and electric industry still has a considerable space for intelligent development. In particular, ovens, dishwashers, and steamers, which have been introduced in recent years, have met the actual needs of consumers and solved the pain points. As a financial person, she put forward her own opinion. "I hope that in the process of data communication and hardware and software platform integration and construction, Fangtai can continue to create products that subvert the market like the sink dishwasher released in 2015, and it can also be intelligent. Launching smart star-rated products to nurture a truly intelligent market and inspire real demand."
(Photo caption: Financial Registration Analyst Chen Lei)
There are also guests who believe that some of the current home appliances blindly follow the trend of intelligentization, blindly chasing so-called "intelligent standards" such as "networking", "remote control" and "reading data", has actually deviated from the value of products for users. origin. The appliance should not be the protagonist in the kitchen, and the user is the only protagonist in the kitchen. All intelligence should be people-oriented.
On the day of the salon, Fang Tai released new products such as smart lift hoods, new generation sink dishwashers and sky-set kitchen appliances in Shanghai. These new products represent Fang Tai’s proposition of “professional†innovation in the wave of intelligent appliances. Practice its “extraordinary†innovation and people-oriented new products. Whether it is the "driverless" smart lift hood, the crossover three-in-one sink dishwasher Q7, or the sky-set kitchen appliances, all of them use the "degree" of smart technology as the industry tree. Starting from the new benchmark of intelligent application, once again extended the concept of “to create a Chinese boutique with the heart of benevolenceâ€.
(Photo caption: The three new products at this conference represent Fang Tai’s proposition of “excellent†innovation in the wave of intelligent appliances, and the implementation of its “professional†innovation and people-oriented products.
“As a product experience designer, I am very happy to see that Fang Tai’s original product development and function is not intended to exceed a value and break a record. Instead, I really care about every user and every family. The different difficulties encountered in life." Li Yuxiu, senior design director from Microsoft, emphasized the product design concept of the user center. He pointed out that the real user experience is more about the designer who needs to pay attention to what kind of person the user is. What kind of behaviors and motives he or she produces under what kind of scene, there is a key word - "empathy", that is, how to put himself in his scene to experience the problems he produces.
(Photo caption: Li Yixiu, senior design director of Microsoft Asia Internet Engineering Institute)
“I am very touched by the fact that Chinese brands like Fangtai can have such a deep understanding of products based on Chinese cultural background and consumption status. I believe this will provide a unique perspective and ideas for our design culture and product culture. "The famous space designer Lu Yongzhong has made a high degree of recognition for the new design concept of the other party.
(Photo caption: Lu Yongzhong, founder of China's original furniture brand “Half Woodâ€)
The emergence of smart home appliances makes this life scene a reality. Have you ever thought about such a life? With a computer monitor, you can intelligently control home appliances, lighting, curtains, bathtubs, and alarm help devices. When the phone is hit or the computer is knocked, the air conditioner will set the optimal temperature for you. The washing machine will wash the clothes you left. The refrigerator will go to the supermarket to request the goods through the network. .. ..
Smart home is a high-efficiency, comfortable, safe, convenient and environmental living environment that combines architecture, network communication, information appliances, equipment automation, system, structure, service and management.
Smart home emphasizes the subjective initiative of people, requires attention to the coordination of people and the living environment, and can control the living environment within the freewheel. Therefore, a home network equivalent to a residential nerve, and various services that can be provided through such a network can be connected to the Internel, which constitutes three basic conditions for an intelligent home.
Smart home function
A typical smart home has the following features:
1. Home security monitoring: message alarms of various alarm detectors:
2, home appliance control: the use of computers, mobile phones, PDA access to the Internet through high-speed broadband, and remote control of lighting, air conditioning, refrigerators, televisions and other household appliances;
3, home management: remote three meters (water, electricity, gas) transmission charges
4, family education and entertainment: such as distance learning, home theater, wireless video transmission systems, online video on demand, interactive video games, etc.;
5, furniture business and office: to achieve online shopping, online business contacts, video conferencing;
6, entrance control (access control system): using fingerprint recognition, vein recognition, iris recognition, smart cards, etc.;
7, family health care, health care and monitoring: to achieve telemedicine and monitoring, children and the elderly for help, measuring physical parameters (such as blood pressure, pulse, etc.) and laboratory tests, automatically configure healthy recipes;
Smart home features
"Technology has changed life". The application of smart homes will have a profound impact on our family life and lifestyle.
Save money – Energy consuming devices can be turned off automatically when not needed, which can reduce the cost of use.
Easy to use and safe.
Change the way of life. For example, you can work in a T-shirt at home, sell stocks at home, conduct teleconferences, housewives go shopping at home, and children attend classes at home. .. .. The work that can be done on the Internet can be done at home.
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