The Winter of Internet TV makes it difficult to get through?

Internet TV is a kind of new technology that uses broadband cable television network, integrates Internet, multimedia, communication and other technologies, and provides home Internet TV users with various interactive services including digital television. In the situation where the TV operating rate is getting lower and lower, the Internet TV brand has seized the consumer's personalized needs in the new era, infused the spirit of flexible content for the rigid TV hardware products, and reawakened consumers' enthusiasm for TV. A new opportunity and direction for the entire television industry have been identified.

Why do you think that the winter of Internet TV is still the same? Although Internet TV is a rising star in the television industry, the arm is no longer in the thigh. Under the background that traditional TVs have mastered the display technology and steadily controlled China’s market share, the prices of LCD panels in the upper reaches of the market have continued to soar in 2017, and the manufacturing cost pressures on the mountains have forced child-like Internet TVs to slow down.

In addition, the entire color TV industry is more difficult to operate in low-margin business conditions. After the price war, the Internet's dividends are constantly waning. According to the data from Ove Cloud Network, Q3 Internet TV accounted for 23% of the overall TV market in 2016, and this figure dropped to 12% in the third quarter of 2017.

All walks of life are constantly shuffling every year, and they are defeated. Xiao Bian immediately took you to count down what major East Asians did not return to the frustrated Internet TV brand.

LeTV: Internet TV "boss" ups and downs

Frustration Index: ★★★★★

In 2017, Zeng Hongyi, who once led Internet TV to sweep the traditional TV army, was able to make everyone's attention. However, in the recent “winter fire in a fire” TV, LeTV was extremely low-key. In the 30-minute press conference, the introduction time of 10 new TV products was less than 5 minutes, and they were not available in the northbound Guangdu. New products. This short period of 30 minutes is more like a statement that LeTV hopes to use the new television products to restore user confidence after experiencing various storms in 2017.

At the press conference, the official made it clear that LeTV will return to the industry, focusing on the family and focusing on the big screen. It aims to become a reliable operator that provides rich services for the home smart Internet.

Quick comment: Many people are unaware that LeTV has always been the backbone of Internet TV. Although LeTV and Xiaomi are famous in the field of Internet TV, LeTV has been leading the way compared to Xiaomi’s attitude of shutting himself down slowly. With Internet TV, this time LeTV collapsed and it provoked waves in the entire Internet TV camp. It is undeniable that LeTV has made contributions to the Internet TV community. However, since then consumers have been able to regain confidence in LeTV. The key lies in whether LeTV can return to TV products and deepen the key elements of products, channels, users, and prices.

Storm TV: Internet TV can play money again to survive it?

Frustration Index: ★★★

Many Internet TVs are now burdened with costly foundry, copyright, raw materials, and other costs that linger in the cold winter. Selling one unit loses one bit in the market.

Storm TV started its first product in 15 years and achieved sales in the second quarter of 16 years. Since the beginning of the third quarter, it has been losing money and it is still in a loss state. By the end of June of the same year, the net assets of the storm commander were -2.36 billion yuan, a loss of 358 million yuan in 2016 and a loss of 129 million yuan in the first half of 2017. In 2017, each storm TV sold will have a loss of three to four hundred yuan. This loss of nearly 500 million yuan does not seem to have affected the confidence of the storm against its own products. In 2018, the storm will have nearly 1 billion new funds injected, and will continue to exert AI to realize the dream of AI TV.

Quick commentary: In 17 years, Internet TV seems to have staged a silent pantomime. Traditional TV focuses on technological innovations. Internet TV does nothing, and even loses it. If you continue to rely on content to subsidize hardware, it will not help if you can find new investments and continue to burn money. The content advantages of Internet TV are rapidly being absorbed by and surpassed by traditional manufacturers. Internet TV can only take up the disadvantages of its own production and channels, and thus have the opportunity to grasp its own right to speak in the color TV market.

The full text concludes: This is an era in which everything is not in competition at all times. The brutal competition in the market has never stopped. It is not desirable to try to get through the cold winter, but eventually it will only be swamped by chasing waves. In the field of color TV, both hardware strength and content strength are indispensable. For all Internet brand TVs, the return to TV products is the foundation of their own. In 17 years, several families rejoiced at each other. Perhaps these frustrations are temporary. Lu Yao knew horse power and he hoped that there will be a new look in the color TV industry in 18 years.