Speaking of the difference between this winter in the north and the past, I believe there will be friends who say that there is less fog!
Yes, many times since the beginning of winter, the thorough blue sky and white clouds are a bit embarrassing, as if from the previous year, "Silent Hill" ran into the "Pirates of Dreams". In any case, being able to breathe good air is always a good thing for the public.
But the days of this winter mask dealer are particularly sad. According to the China News Network survey, compared with last year, the sales of civilian masks fell by more than 50% this winter. Even some mask dealers want to cash out, but no one took over.
The number of days in Beijing’s smog in December is “a handfulâ€
The fog is scattered, and it seems to have brought a big impact on the air purification market. We all know that empty net products have been out of stock in recent years, and consumers lack the motivation to buy when the weather is good. Now that the blue sky has become more and more, has it been considered that the "empty by the sky" is really empty?
actually not. This is a misunderstanding of consumer perception, even if there is no smog, air purifiers are still needed.
In recent years, with the increasing popularity of smog, the air killer, many users have neglected many other elements that were originally present in the air. These impure air containing extremely hazardous substances is more serious indoors. In addition to the smog (PM2.5 and PM10), we also have toxic particles and wooden furniture. Painted furniture contains benzene, decoration formaldehyde release, germs, pollen, air dust and so on.
Simply put, air purifiers are not just for smog, but more to clean all harmful substances in the room. The saying that air purifiers have become "necessities for life" has gradually become popular among the people, especially the promotion of consumption upgrades and the growth of new housing market in recent years, which directly promotes the market demand for empty net products.
At present, China's air purifiers have less than 1% of households, and the penetration rate is far lower than that of Japan, South Korea and developed countries. For example, in the United States, the penetration rate of households reaches 27%. In countries such as Canada, the United Kingdom, Italy, Japan, and South Korea, the allocation rate of indoor air improvement equipment is more than 20% in public places and family rooms.
It can be said that the air purifier market in China has not been fully opened. Some experts predict that China's air purifiers will enter the rapid development channel in the next decade and become the most striking market in the environmental protection industry. Peng Yi, deputy general manager of Zhongyikang, once said that the Chinese air purifier market is still in its infancy, and there is huge room for growth in the future.
Based on this, many home appliance giants at home and abroad have extended the industrial chain to the field of air purifiers. In 2017, Internet companies such as Jumei Premium, Ink Weather, and Hammer have joined the air purification industry across the border to incorporate air purifier products into the smart home ecosystem.
Regardless of the marketing style, these companies can be said to spare no effort in the promotion of empty net products, aiming at different types of air pollution, and strive to show differentiated competitive advantages in terms of filtration technology and intelligence.
According to industry insiders: "After the introduction of the new national standard for air purifiers in 2016, the empty net market has gradually become standardized. In 2017, the air purification market experienced a round of reshuffle, which did not meet the standards, the quality was poor, and the production technology was backward. Products that are not in service have been cleaned out."
It is worth noting that with the expansion of market capacity, the product structure of air purifiers in 2017 has shown an obvious upgrading trend. The air purifiers of “high-speed purification, high intelligence, high efficiency and environmental protection†are more and more popular among the public.
According to industry observer Hong Shibin, "based on the current situation of China's air environment and people's awareness of self-protection, air purifier products have entered the 'growth period' from the 'importing period'.
In the next few years, although the empty net market will not explode more than 100%, it will still maintain steady growth.
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