At the advent of Yuedong Lighting City, it received great attention in the industry: all the way to the north of the levy, which shocked the industry, and also strongly sponsored industry events, followed the development trend of the industry, participated in and hosted a series of large-scale events. The strong rise of a new lamp city must have a unique business philosophy and its own advantages. In the Yuedong Lighting City, what is enough to attract manufacturers at home and abroad, come here to grow bigger and stronger this cake? What kind of qualifications does the dieter need? What kind of blockbuster will the “Pandora Box†of Yuedong Lighting City throw out, which will trigger a revolution in business model? After a long follow-up interview, the author is here to uncover the mystery.
The bridgehead of the outward-oriented enterprise of Yuedong Lighting City
With the rapid development of the lighting industry, the industry is becoming more and more mature, scientific and standardized. As far as the entire lighting industry is concerned, Dou Linping pointed out that in the next 5 to 10 years, it will continue at a speed of more than two digits. increase. With the continuous expansion of the domestic market space, many export-oriented enterprises have begun to turn their attention to the domestic market, hoping to make a difference in the Chinese market. As far as the domestic lighting market is concerned, China's trend as a global lighting manufacturing base and the largest lighting consumer market is becoming more and more obvious. The integration of global lighting procurement has taken shape. The emergence of Yuedong Lighting City is in line with this market demand, and It has sought a practical way for the export model of local enterprises, and at the same time opened up a road for the export-oriented lighting enterprises to open up the domestic market.
At present, Yuedong Lighting City, located in the capital of the brand, has actively increased contact and exchanges with Taiwan-funded lighting enterprises. As early as April 10, it actively supported and guided Taiwan-funded enterprises to investigate and analyze the domestic market. In preparation for its successful transformation, at the exchange meeting of Taiwan lighting companies on August 4th, Taiwan-funded lighting companies clearly felt that doing domestic market is very promising. What they need is such an export to domestic sales. According to the point of view, using this as a springboard to achieve several levels of their domestic market jump, no doubt Yuedong Lighting City has become a window for their product display.
At the same time, as the key support of the government, Yuedong Lighting City, for those exporting enterprises, the Yuedong Lighting City will win the policy advantage and reduce the market risk factor. According to the latest news, Xiangyao Lighting, Juhan Lighting and other large-scale Taiwan-owned lighting enterprises have already entered the Yuedong Lighting City, and many export-oriented Taiwan-funded enterprises in Huizhou, Dongguan and Shenzhen are preparing to enter the Yuedong Lighting City. jobs. It can be foreseen that Yuedong Lighting City will become a sought-after "Chan".
Yuedong Lighting City's high-quality market platform
Yuedong Lighting City is positioned in the middle and high-end, and has significant differences with Zhongshan Guzhen. For manufacturers, it is a platform for “high-quality lighting appliances display, information release and tradingâ€, and is also a one-stop procurement for domestic distributors and foreign channel dealers. A great place for high quality products. "To buy high-quality lighting fixtures to Yuedong Lighting City, to sell high-quality lighting fixtures to Yuedong Lighting City" has become a trend and lighting fashion consumption, becoming a global reputation. At present, the strength of Yuedong Lighting City has been seen by many Taiwan-funded lighting companies, and it is determined to use Yuedong Lighting City as a bridgehead to enter the country. These Taiwan-funded enterprises have a dominant position in scale, technology and products with their rich R&D and production experience and strong financial strength. They have the requirements for high-quality products. This kind of positioning is very consistent with the transformation of some enterprises that are doing export to Taiwan, which shows that Yuedong Lighting City will become the best base for Taiwanese-funded enterprises to transform their domestic markets.
Yuedong Lighting City is born in time, conforms to the trend of industrial development, and conforms to the development trend of the industry. Such a comprehensive service platform will also assume more functions. He is also equipped with a complete global logistics system, intellectual property protection system, product standard certification system, product technical indicator testing system, international trade customs service system, integrating research and development, sales, promotion and service. It is the most complete function in the lighting industry. Industrial operation platform.
The cradle of Yuedong Lighting City brand growth
In the situation of rising winds and rising tides, Yuedong Lighting City not only has several traditional advantages, but also seizes unique resources, carries out differentiated management, accurately locates high-end products, and plays high-quality cards to bring such a high quality. The platform where products are gathered creates a brand of incubator.
The economist Veblen studied the consumption trends in terms of the consumption characteristics of different social classes. He believes that in a society that is more and more elaborate and more lavish, consumption is likely to have such a trend. People pay more attention to the decoration and production technology of goods, and people's consumption must be more and more luxury, which has become a social atmosphere. Reflecting on the home lighting, we can see its consumption trend. According to the survey of authoritative organizations, the home lighting products that are unique in European style and advocating fashion and simple style will become the first home of Chinese lovers in the next few years. The function of the pursuit of the perfect combination of practicality and aesthetics. The 21st century is the age of artistic life. With the increase of a new generation of high-cultural literate consumer groups, the cultural content of home decoration will be greatly improved. The demand for high quality products will become a mainstream consumer. Yuedong Lighting City has seen such a consumption trend, introduced high-quality products, positioned high-end products, and created a place for high-end product consumption. The requirements for resident customers must be medium and high-end brand lighting manufacturers and export-oriented manufacturers. There will be a strict limit on the products that will be settled. This will ensure the high-end of the products that are settled, and walk out of the quagmire of vicious competition of low-quality products. A high-end route to achieve a kind of beyond competition.
It is understood that a considerable number of Taiwan-funded production enterprises have a world-class modern management level with strong research and development strength, equipment is readily available, and products are produced in strict accordance with international standards, thus ensuring the quality of the products. Taiwan-funded lighting companies do not only pursue product sales, but also pay attention to product accuracy. They like high value-added products, and their products are also very novel in style. According to the manager of the inspection team Xiangyao Lighting, in the market visited, Xiangyao Lighting's products are absolutely dominant, no matter the product style or quality.
When most of the Taiwan-funded enterprises mainly engaged in export sales have entered the Yuedong Lighting City, they will have an absolute advantage in products. Once this unique product enters the market, it will affect the situation of the entire lighting industry. . At the same time, it will also open the distance between Yuedong Lighting City and other lighting wholesale markets, and it will become the preferred lighting source for dealers.
The superior development environment of Yuedong Lighting City
The birth of Yuedong Lighting City is extraordinary, and it is a major project supported by the Huizhou Municipal Government. All along, the Huizhou Municipal Party Committee, the Municipal Government, the Huicheng District Committee and the District Government have attached great importance to the development of the lighting and lighting industry. The district committee and the district government have included the development of the lighting and electrical industry in the government work report as a key point for vigorously supporting and encouraging development. industry. At the same time, the construction of Yuedong Lighting City is also in line with the strategic deployment of the municipal and district governments to vigorously develop the tertiary industry. With such a strong background, a number of preferential policies are sufficient to ensure that the project is running at a high speed, and we can now predict its bright future.
Huizhou has a number of influential lighting brands in China, including TCL Lighting, NVC Lighting, TCL International Electric, Qisheng Electric and other first-line brands that are well-known in the industry, as well as Qianli, Daxin, Xiangyao, etc. A large number of powerful Taiwan-funded enterprises, at the same time, a large number of new brands such as Sidon, Shengyang Lighting, Modern Lighting, Weibang Lighting are thriving. Huizhou has become an important brand gathering place in the field of lighting appliances and an important production base in the international lighting electrical industry. At the same time, it has won the honor of “China Lighting Appliance Brand Baseâ€, which forms a good brand atmosphere in the lighting industry. In the brand atmosphere, Yuedong Lighting City will also make a difference, and it will be able to lay a role in the industry. Close contact with industry associations, which will integrate the information flow of the entire lighting industry, and the resources within the industry will be further integrated. This powerful resource enriches and perfects the service functions of Yuedong Lighting City, and it is bound to be It will become a display platform integrating large product flow, large commercial flow, large capital flow and large information flow.
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