"Guangzhen Lighting Business Circle", known as "China Lighting Capital", has more than 5,000 lighting and lighting companies with a total output value of 10 billion yuan. It is China's largest lighting industry cluster and the world's largest lighting professional base. One of the sales markets.
With the intensification of foreign anti-dumping activities and the massive invasion of foreign brands - "Chinese lighting companies must move from product development to brand building, through independent intellectual property rights and branding to consolidate their competitive advantage in the international market; thus Avoid the tragedy of being eliminated or becoming the end of the industry value chain 1
"Strategic 'one' is greater than the tactical '100. Invite Fan Bingbing as the corporate spokesperson. In addition to selecting the common ideas of creating beauty and sharing beauty between the two sides, Sawho also hopes to start from this. At the strategic level, Sawho Lighting has quickly become one of the third international upgrades in the lighting industry. From a global perspective, the history of the lighting industry has gone through three stages so far:
In the first stage, as humans drilled and caught fire, they crossed the field from obscurity to civilization and began the history of home lighting;
In the second stage, due to the invention of electricity, human beings entered the lighting stage of “point light sourceâ€;
The third stage is the breakthrough stage of the current lighting industry. Just like the upgrading of the international lighting industry, Haohao Lighting also hopes to quickly jump into this, so as to jointly promote the creation of beauty and share beauty as the whole home, space, The branding of the environmental layout "art lighting" - the third revolutionary upgrade.
Of course, the consumption orientation of the consumer group directly becomes the core driving force of the lighting industry:
According to the relevant data provided by China Lighting Industry Association, it is estimated that in 2007, the consumption capacity of domestic lighting products will be about 180 billion yuan, of which household consumption will be 50 billion yuan. However, with the development of the domestic economy and culture in the future, the middle class with strong purchasing power and higher aesthetic level is growing. The pursuit of beauty in this household environment in the home environment is no longer simply satisfied with the appearance and quality of lighting and decorative appliances. This change in consumer mentality is bound to require further improvement of concepts and technology as a lighting industry that has a finishing touch on home furnishing and has a foiling atmosphere.
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