"The New York Times" published an article a few days ago, saying that after changing the traditional book publishing and retail industry, Amazon has once again aimed at a new round of changes in the computing industry, and its cloud computing business is expected to overtake other businesses.
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Andrew R. Jesse, Director, Amazon Web Services (AWS) [Save to Album]
The following is the full text of the article:
Amazon has already overturned the traditional book publishing and retail industry, but in the next few years, the company will move toward a more ambitious and more mysterious goal: to allow all people in the world to enjoy the incredible mass of computing power.
Small cost, big data
A startup called Climate Corporation will perform tens of thousands of simulations of the weather over the next two years in more than 1 million sites in the United States. Then the combined data will be combined with data on soil properties and root structure. Thousands of farmers are provided with crop insurance.
Another startup named Cue scans up to 500 million emails, Facebook updates, corporate documents, and other information. The created service can outline a person’s biography and can remind users to stay at home waiting. Receiving express parcels can also allow users to send a text message to notify the other party when they have lunch together and will be late.
The computational tasks performed by these startups were impossible to implement 10 years ago without spending huge amounts of money on computer equipment. However, the two companies really have nothing but some desktop computers. They are now, like thousands of other companies, renting Amazon's data storage services and computing servers through the Amazon Web Services (AWS) department, spending only a fraction of what they are said to own and run on their own computer equipment. .
"I have 10 engineers under my command, but if I don't have AWS, I dare to say that I need 60 people." Daniel Gross, the 20-year-old co-founder of "Clue", said, "It is changing. It's getting cheaper.†He pointed out that “cue†pays Amazon less than US$100,000 per month, but “it may cost US$2 million if self-reliant, and its speed and flexibility are far worse than the former.â€
He admitted that he did not even see the shadow of the server.
Cloud computing has existed for many years, but with faster, lower-cost services, it is driving the rapid growth of a variety of emerging companies around the world.
Only 19 employees of photo sharing service provider Instagram “debuted†in 19 months and was acquired by social networking giant Facebook for USD 1 billion. It saved the financial and labor costs of owning computing servers through AWS.
MIT and Harvard University's global online education program, EdX, enables more than 120,000 students to share a lesson on AWS. More than 185 U.S. government agencies operate some of their services on AWS. Tens of millions of Africans use cheap smartphones to connect to AWS servers in Ireland or California to play Facebook social games such as “car parking spaces.â€
Amazon hegemony cloud
“We are going through a transition that is as important as the transformation that the grid brings,†said Andrew R. Jassy, ​​Director of AWS, “The speed of this transformation It's faster than all of us imagine."
He formed AWS in 2006, which had about 36 employees at the time. Amazon does not disclose the number of employees working at AWS, but the company’s website currently lists more than 600 jobs.
These efforts by Amazon are just the beginning of global hegemony in computing. In June of this year, Google strongly launched a service similar to AWS, and Microsoft also has its own cloud computing service Windows Azure.
For competition, Amazon did not disclose much information about AWS. However, the department is expected to generate revenue of about 1 billion U.S. dollars for Amazon. Its three regional giant computing centers in the United States are located in Virginia, Oregon, and California. Each computing center has several buildings and tens of thousands of servers.
It also has computing centers in Japan, Ireland, Singapore, and Brazil, and has already accelerated its expansion. In 2011, it established four data centers in the above areas; now we can be confident that it is building almost the same number of data centers. In addition, Amazon CEO Jeff Bezos also intends to expand the cloud computing business to other countries.
A senior executive who understands Amazon’s operating insider but is not convenient to disclose his name reveals that Amazon’s one of the 10 data centers in the eastern United States has more dedicated servers for cloud computing than Rackspace’s. It is a well-known U.S. cloud computing company (listed) that serves more than 80,000 servers for 180,000 companies.
Jesse is convinced that the scale of AWS will eventually overtake Amazon's other businesses - Amazon generated nearly $50 billion in revenue last year, and Jesse believes that the final scale of AWS may be more than 10 times larger than the current.
Change the company, change the world
The reduction in computational costs and the speed with which the machines are deployed accelerate the development of the company. The German Spiegel TV paid for AWS to produce a digital copy of 20,000 TV programs, which costs less than the electricity required to complete this work with its own server.
GoodData, a San Francisco-based start-up company, conducts data analysis on 6,000 companies on AWS to obtain sales leads and other information. “In the past, each company needed at least 5 people to complete the job,†said GoodData CEO Roman Stanek. “That's a total of 30,000 people, and we only used 180 people to do it. I I don't know what other people will do now, but they can't do this anymore. This is a big integration of winners."
All data that runs through AWS also has its value. People leave various data about themselves and others can analyze it. On AWS, about one million people use the powerful Elastic MapReduce database to make various predictions at any time. Some recommend new movies or new games to users, while others advertise or recommend people based on their behavior. (Companies must allow their own data to be analyzed, and Amazon says AWS uses the same security standards as its retail site.)
This highly-recognized computing environment has changed the work of many people with its efficiency and is likely to change more in the future. "You can test your product against millions of users for just a few thousand dollars now. Just one or two people can start a company.... This has brought dramatic changes to Silicon Valley." Grahams, partner of Google Ventures Graham Spencer said - Google Ventures has invested in a number of start-up companies that rely on cheap computing resources to process large amounts of data.
Executives who worked with Bezos said that the above vision is in line with Bezos’s plan for AWS. "Jeff is thinking globally," said former Amazon executive David Risher. He currently leads a charity organization called Worldreader, using AWS to download books for thousands of computers in Africa. "AWS can bring both business opportunities and the concept of helping others build large-scale systems - this is how Amazon changes the world."
save into the album
Andrew R. Jesse, Director, Amazon Web Services (AWS) [Save to Album]
The following is the full text of the article:
Amazon has already overturned the traditional book publishing and retail industry, but in the next few years, the company will move toward a more ambitious and more mysterious goal: to allow all people in the world to enjoy the incredible mass of computing power.
Small cost, big data
A startup called Climate Corporation will perform tens of thousands of simulations of the weather over the next two years in more than 1 million sites in the United States. Then the combined data will be combined with data on soil properties and root structure. Thousands of farmers are provided with crop insurance.
Another startup named Cue scans up to 500 million emails, Facebook updates, corporate documents, and other information. The created service can outline a person’s biography and can remind users to stay at home waiting. Receiving express parcels can also allow users to send a text message to notify the other party when they have lunch together and will be late.
The computational tasks performed by these startups were impossible to implement 10 years ago without spending huge amounts of money on computer equipment. However, the two companies really have nothing but some desktop computers. They are now, like thousands of other companies, renting Amazon's data storage services and computing servers through the Amazon Web Services (AWS) department, spending only a fraction of what they are said to own and run on their own computer equipment. .
"I have 10 engineers under my command, but if I don't have AWS, I dare to say that I need 60 people." Daniel Gross, the 20-year-old co-founder of "Clue", said, "It is changing. It's getting cheaper.†He pointed out that “cue†pays Amazon less than US$100,000 per month, but “it may cost US$2 million if self-reliant, and its speed and flexibility are far worse than the former.â€
He admitted that he did not even see the shadow of the server.
Cloud computing has existed for many years, but with faster, lower-cost services, it is driving the rapid growth of a variety of emerging companies around the world.
Only 19 employees of photo sharing service provider Instagram “debuted†in 19 months and was acquired by social networking giant Facebook for USD 1 billion. It saved the financial and labor costs of owning computing servers through AWS.
MIT and Harvard University's global online education program, EdX, enables more than 120,000 students to share a lesson on AWS. More than 185 U.S. government agencies operate some of their services on AWS. Tens of millions of Africans use cheap smartphones to connect to AWS servers in Ireland or California to play Facebook social games such as “car parking spaces.â€
Amazon hegemony cloud
“We are going through a transition that is as important as the transformation that the grid brings,†said Andrew R. Jassy, ​​Director of AWS, “The speed of this transformation It's faster than all of us imagine."
He formed AWS in 2006, which had about 36 employees at the time. Amazon does not disclose the number of employees working at AWS, but the company’s website currently lists more than 600 jobs.
These efforts by Amazon are just the beginning of global hegemony in computing. In June of this year, Google strongly launched a service similar to AWS, and Microsoft also has its own cloud computing service Windows Azure.
For competition, Amazon did not disclose much information about AWS. However, the department is expected to generate revenue of about 1 billion U.S. dollars for Amazon. Its three regional giant computing centers in the United States are located in Virginia, Oregon, and California. Each computing center has several buildings and tens of thousands of servers.
It also has computing centers in Japan, Ireland, Singapore, and Brazil, and has already accelerated its expansion. In 2011, it established four data centers in the above areas; now we can be confident that it is building almost the same number of data centers. In addition, Amazon CEO Jeff Bezos also intends to expand the cloud computing business to other countries.
A senior executive who understands Amazon’s operating insider but is not convenient to disclose his name reveals that Amazon’s one of the 10 data centers in the eastern United States has more dedicated servers for cloud computing than Rackspace’s. It is a well-known U.S. cloud computing company (listed) that serves more than 80,000 servers for 180,000 companies.
Jesse is convinced that the scale of AWS will eventually overtake Amazon's other businesses - Amazon generated nearly $50 billion in revenue last year, and Jesse believes that the final scale of AWS may be more than 10 times larger than the current.
Change the company, change the world
The reduction in computational costs and the speed with which the machines are deployed accelerate the development of the company. The German Spiegel TV paid for AWS to produce a digital copy of 20,000 TV programs, which costs less than the electricity required to complete this work with its own server.
GoodData, a San Francisco-based start-up company, conducts data analysis on 6,000 companies on AWS to obtain sales leads and other information. “In the past, each company needed at least 5 people to complete the job,†said GoodData CEO Roman Stanek. “That's a total of 30,000 people, and we only used 180 people to do it. I I don't know what other people will do now, but they can't do this anymore. This is a big integration of winners."
All data that runs through AWS also has its value. People leave various data about themselves and others can analyze it. On AWS, about one million people use the powerful Elastic MapReduce database to make various predictions at any time. Some recommend new movies or new games to users, while others advertise or recommend people based on their behavior. (Companies must allow their own data to be analyzed, and Amazon says AWS uses the same security standards as its retail site.)
This highly-recognized computing environment has changed the work of many people with its efficiency and is likely to change more in the future. "You can test your product against millions of users for just a few thousand dollars now. Just one or two people can start a company.... This has brought dramatic changes to Silicon Valley." Grahams, partner of Google Ventures Graham Spencer said - Google Ventures has invested in a number of start-up companies that rely on cheap computing resources to process large amounts of data.
Executives who worked with Bezos said that the above vision is in line with Bezos’s plan for AWS. "Jeff is thinking globally," said former Amazon executive David Risher. He currently leads a charity organization called Worldreader, using AWS to download books for thousands of computers in Africa. "AWS can bring both business opportunities and the concept of helping others build large-scale systems - this is how Amazon changes the world."
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