TV brands accelerate development with smart cloud technology

According to Display Search data, during the National Day, LCD TV sales in the domestic market reached 3 million units, an increase of over 15% over the same period of last year. Among them, Chinese brands represented by TCL, Skyworth, etc. performed particularly eye-catching, mainly in the city-based retail market. Occupy 80% of the share, and foreign brands in the holiday market has always been the dominant position no longer exists.

Authoritative home appliance experts expressed that the performance of Chinese brands and foreign brands in the domestic market has been negligible, continuation of the market pattern of “going in and out of China” since last year, and has also enabled China’s color TV companies to establish absolute local advantages. In particular, under the current wave of smart cloud technology, China's color TV companies that have taken the lead in mastering the smart cloud television industry are expected to use this to achieve a historical leap from “catch-up” to “leadership.”

China and South Korea retreat, Chinese brands won the absolute advantage of the local

In fact, Golden Week is just a microcosm of foreign TV brands in China. From January to September this year, the market share of Sony TV in China has dropped from 5.9% to 4.4%. Panasonic, Toshiba, and Sanyo have fallen below 1%. . At the same time, Zhongyikang data showed that China’s color TV brands had a market share of more than 70% in the domestic market, and the growth was alarming, among which TCL’s sales of LCD TVs were 11.456 million units in September, a year-on-year increase of 51.23%, and 8 consecutive years. Zhou maintained the domestic market share of retail sales, and Skyworth also achieved its first shipment of over one million units of LCD TVs in the Chinese market in September.

Experts in the home appliance industry pointed out that the current domestic market shows the "wild goose pattern" in which the Chinese, Japanese and Korean brands are arranged linearly. The sales volume of the "goose goose" should exceed 15 million units. TCL is expected to be the first Chinese brand to become a "goose goose" position. . It is undeniable that Chinese brands such as TCL "reverse" the success of Japan and South Korea, most importantly, by virtue of their better understanding of the Chinese consumer market, and the fact that they have pioneered the introduction of smart cloud TVs that are more in line with domestic consumer demand. Smart cloud TV is considered by the industry as the development trend of color TV, and it has become a powerful engine for driving sales. According to Yang Bin, vice president of TCL Multimedia and General Manager of China Sales Company, in September of this year, smart cloud TV sales accounted for 42.9% of the total sales of LCD TVs.

According to industry insiders, the emergence of smart cloud TV has subverted the usage habits of traditional TVs and gained consumer recognition for its highly practical cloud function applications. Such as TCL's flagship cloud education function, to achieve a new revolution in family parent-child education, Skyworth cloud health and Konka's cloud security, it brought a new smart cloud experience. With the overall efforts of the entire industry, the development of smart cloud TV industry has become more mature. In the recent TV IQ evaluation supported by the Ministry of Industry and Information Technology, a number of smart cloud TVs have reached the highest current seven-star standard, among which the first The TCL3D smart cloud TV with dual-core and Android 4.0+ system upgrade is a seven-star evaluation across the board.

Not only that, the increasingly perfect industrial structure also makes Chinese brands competitive, such as China Star Optoelectronics, BOE's 8.5-generation LCD panel lines have reached production, get rid of the long-standing Chinese brand "core lack screen". At the same time, grasping the industrial chain also makes the scale effect of Chinese brands significant, and achieve stronger price competitive advantage.

According to industry insiders, several major Chinese color TV companies have great advantages in channel construction, especially in the channel layout of the 3rd and 4th markets, which is far beyond that of Japanese and Korean companies. In addition, Chinese companies are more in line with the actual needs of the domestic market in terms of brand promotion, industrial design, etc., have increased product recognition, and have finally won a decisive victory in the confrontation with foreign capital.

Local escort, China's color TV industry to the world

The acceleration of the internationalization of China's color TV companies has caused anxiety among Japanese companies.

According to DisplaySearch statistics, in the first half of this year, China's six TV manufacturers have exported nearly 8 million color TV sets, a 46% increase from the previous year, and in particular, TCL, which has been at the forefront of internationalization, has achieved 70.58 million overseas sales in September this year. With a year-on-year growth of 55.84%, another color TV giant Hisense's export volume also achieved an increase of 54.81% year-on-year.

Industry watchers said that thanks to the consolidation of local advantages, Chinese brands have taken the initiative in the global market, and the effect of “Chaoxian South Korea” has been remarkable. Among them, the biggest advantage of Chinese brands is reflected in the development of emerging markets. Currently, markets in advanced countries such as North America and Europe are already saturated. Emerging markets headed by China have become the focus of future global industry development. It is expected that in 2013, emerging markets will account for more than 60% of the overall sales volume of color TVs, and annual growth will be as high as 20%. The emerging markets are very similar to the current domestic market. Chinese companies are more aware of their market operations and consumer demand, and local experiences can effectively radiate. At the same time, the advantages of Chinese brands in smart cloud TVs have also become a powerful tool for opening overseas markets, and as a result, they have enhanced the image of Chinese brands' technological innovation.

Of course, it cannot be ignored that Chinese brands have started late in overseas construction, their brand assets have accumulated relatively thinly, and their popularity and reputation have been at a relatively low level. In addition, in the core technology of color TVs, Chinese companies are still in a catch-up phase, especially in the next generation of display technology such as OLED, which urgently needs to be in line with international standards. It is foreseeable that the future competition of the color TV industry will no longer be simply a competition between hardware, but will be transformed into a multi-faceted contest of operating systems, content, software, and chips. China's color TV companies must finally achieve "super-day travel to South Korea." There is still a long way to go. In any case, China's color TV companies have already seized a big opportunity on smart cloud TV. What is urgently needed now is to combine the actual situation, learn from world-class corporate experience, and seek innovation breakthroughs in both software and hardware, so that the color TV industry The Chinese era really arrived.