Yang Wansong: LED needs healthy development

(Source: "Focus Vision" on page 16)

Yang Wansong, who joined the foreign trade field after graduating in 1998, has served Taiwan Long Cheng Group, US Spec-Research, and Japan's No.3 Wave Corporation. Currently working at Shenzhen BangBei Electronics Co., Ltd. In the past 12 years, he has been firmly walking on the road of foreign trade and persisted in the research and practice of market planning, sales training and team management.

Interview guests: Mr. Yang Wansong, Director of Foreign Trade of Bombbell Company Name in English: Shenzhen Bang-Bell Electronics Co., Ltd.
China Manufacturing Network AS Certified Supplier Showroom: http://bbeled.en.made-in-china.com

Before meeting with Mr. Yang Wansong, the director of Bombard’s foreign trade, a friend told us that Yang Wansong is famous in the LED industry. Even in the foreign trade field, many people do not understand LED, but they know Yang Wansong.

After seeing Yang Wansong himself, he feels that others are like their names, sunshine and cheerfulness, and they are generally tenacious and calm. He is well-thought-out and deeply involved in his industry. He is good at bringing the team with patience, meticulousness, and goodness. Apart from the characteristics of open and talkative foreign traders, he has an intellectual charm that is both internal and external. It was later learned that Yang Wansong was born in English education and knowledge transfer was his strength. His talkative and logical thinking makes me more willing to become a listener from a visitor.

Yang Wansong has been in the foreign trade field since 1998, has been in Shenzhen for 8 years, and worked for Bangbel has entered the 6th year.

Insist on originality and make it irreplaceable <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> Original is one of Bonbel's core competitiveness. However, after the new products were put on the market, some companies began to plagiarize. This has become a common problem in the Chinese market. Therefore, in the research and development of new technologies, Bonbel has strengthened the confidentiality mechanism. "Our products will not be the same as others. If they are the same, they must be plagiarized by us." Yang Wansong is very confident about this. "Our mission is mainly to continue to improve and improve, and at the same time to develop new products so that others can not keep up Our pace.” In addition, strengthening business management, enabling companies to develop in the direction of globalization, to a higher level, and to open up the gap with the followers, is also a long-term strategy adhered to Bombay.

It is also with such confidence that Yang Wansong does not worry about the appreciation of the renminbi. Because responding to the appreciation of the renminbi is a long-term problem, what companies need to do is to increase the brand value and added value of their products and increase their profit margins. "The price war will not have a way out." Yang Wansong firmly believes this, so Bonbel's approach is to avoid the price war, continue to improve the product, enhance service and brand value, so that the product is irreplaceable in the eyes of customers.

For the product structure, the most concerned and the strongest thing that Bonbel used to do before is the public lighting product mainly based on LED street lamps. “We will also develop on commercial lighting, and there will be three major blocks in time: public lighting, commercial lighting, and road traffic safety products with traditional advantages.” Yang Bosong summed up two points for the competitive advantage of Bombel: The company's product advantages and innovation capabilities are the foundation; there is also an actual marketing system that suits the company itself.

Yang Wansong believes that a company must do a good job in marketing, marketing, sales and management. The market is doing a good job, and it will be much more effective for sales. “Bring out products and bring customers in.” At this time, we must establish a sound sales process, and provide necessary knowledge and skills for sales training. The last is the management of the team. The entire process is a marketing system project that needs constant review and continuous improvement.

The three standards of team culture and health “If you can't find a suitable person, it's mainly a matter of management philosophy.” Yang Wansong has his own experience with team management and measures whether the team culture is healthy. He thinks there are three criteria, one is to make money. To the money, the second is to learn something, and the third is to work happy. Of the three, as long as two of them are done, they will be able to retain people. If all three are done, they will be able to retain talent. What he insists in the department is to work happily. "Because work occupies a large part of life, if it is not happy, it is a terrible thing. It will bring emotions to work and the quality of work will not be good. Where to go and enter a terrible vicious cycle."

Bonbel's corporate culture is cooperation and sharing. Yang Wansong believes that in addition to absorbing the team members, they must be able to “spit” and share with everyone. Yang Wansong asked that a good foreign trade salesman must have three points: first, professionalism, including products, foreign trade, language, experience, and understanding of the industry; second, a state of mind, positive, optimistic and healthy mentality, to be easy Get along with others and embrace others. The third is understanding. The things that others teach must be able to become one's own.

Yang Wansong believes that it is necessary to have energy and time to manage the team first. Second, it must wait patiently for its growth. “Don’t expect the experience taught today to become what you want tomorrow. It is impossible to give him time. If necessary, you can use years as the unit. If you do not have the speed, we need to operate with patience and patience. Wait." Yang Wansong preached.

LED prospects are very good, but the prospects for a healthy LED are excellent. Yang Wansong believes that in the next 2-3 years, the demand for LED lighting will increase exponentially. First of all, environmental awareness has been strengthened, more and more users have realized the importance of energy saving, and gradually accepted the LED products and brands; secondly, the industry gradually standardized, more and more countries have related product safety, technology and Market standards; In addition, with the continuous improvement of technology, driving power supply and other technical bottlenecks are being resolved, the cost of LED light-emitting chip is gradually reduced, which will play a very good catalytic role for users to accept the corresponding price.

"But we must also look at the current objective situation soberly," Yang Wansong reminded: "First of all, the market's growth is not as fast as everyone thinks so fast. We must have the patience to cultivate this market. Second, the competition is fierce. There is enough mentality to prepare for protracted warfare.At present, the practice of many companies is to make musical instruments like furniture, do LED lamps as toys, and join the ranks of price warners instead of sinking down to truly consolidate their strength. And this is very unfavorable to the healthy development of itself and the entire industry."

“To be a product-making enterprise, we must use wisdom and hard work to conduct business, and we must have our own things. We must have core competitiveness in management and technology, and we must not allow ourselves to fall into a low-level price war. We must consider sustainable management.” The unhealthy competition in the LED industry, Yang Wansong is quite worried.

FUN: foreign trade and more interesting way <br> <br> long-term deal with foreign customers to share with us wansong Yang said that China's views and attitudes, in fact, foreign customers can be divided into two, one is often dealing with China, One is only through books or hearsays, or it is also very different. Those who often deal with China will be surprised by the development of China, especially in developed cities such as Shenzhen, who mistakenly believe that China is a developed country and where Chinese people can go with freedom of speech. Most foreign customers dealing with him are very friendly.

At the same time, Yang Wansong also shared two very interesting stories:

LED companies have almost dust-free workshops and wear shoe covers. On one occasion, he took a foreign customer into a dustless workshop and sent him a pair of shoe covers. We haven't put on the shoe cover yet. The foreign customer just put the shoe cover on the head and made everyone happy. At this time, the foreign customers themselves unbelievably spread their hands and looked as if they were innocent and innocent.

On another occasion, Yang Wansong invited foreign customers to eat together. One of the dishes is chicken crispy bones. Foreign customers do not know how to eat this dish and directly eat chicken bones. When Yang Wansong explained to him that the bones of the dish were also eaten, the customer, apart from anything else, ate all the chicken bones he had just thrown out, and everyone was stunned.