At present, new features like auto lane assist, reversing images, one-button door opening and tracking control systems are emerging, and they are fascinating.
Obviously, in addition to the car engine, consumers are now more interested in the various high-tech technologies included in the new generation of cars.
The development of automotive technology is much hotter than wireless smartphone connectivity or independent air temperature control systems. In the latest cars, most of the technology is designed around data sensing and processing, the so-called "Advanced Driver Assistance System" (ADAS), designed to provide drivers with a more complete road view and surrounding Real-time environment.
Perception of driving data
Perhaps the biggest need for original equipment manufacturers (OEMs) in the development of ADAS is to find an interesting way to help drivers see the data clearly and safely.
As the head-up display (HUD) continues to heat up in automotive applications, drivers are finding that the world around them has a new perspective. The emergence of this perspective has revolutionized the way we interact with the car and the surrounding environment while driving.
Unlike traditional car dashboards and instrument clusters, HUDs make information display smarter and provide drivers with the information they need, at the right time and in the right place. This information can be direct data such as speed, navigation, alarms, and reversing images, as well as auxiliary information such as collision warning and lane recognition.
With the HUD, the driver can get all the information while keeping a watch on the road ahead. At the same time, all the information is reflected on the windshield of the car at an appropriate distance.
New developments in HUD
Currently, many OEMs offer partial forms of HUD for automobiles. However, some of the key technological advances of HUD are driving greater demand from automakers because they know the potential of HUD.
These new advances include a wider perspective (FOV), augmented reality, higher contrast and higher resolution. It is worth noting that the combination of a wider FOV and augmented reality technology will likely change the entire HUD industry. New display solutions such as TI DLP® technology can help OEMs project more content, such as navigation indicators and real-time landmark indicators. With up to 12 degrees of FOV (twice as much), information will be able to overlap on real-world screens.
The future of HUD
Obviously, a car that incorporates ADAS requires a better way to display all such information. And HUD projection technology is undoubtedly the most capable of doing this.
The continuous improvement of HUD functions, especially the wider FOV, means that it will replace traditional dashboards in the near future and become the main way for drivers to understand the car and its surroundings. According to information provided by research firm IHS AutomoTIve, global sales of vehicles equipped with HUD are expected to increase from 1.2 million in 2012 to 9.1 million in 2020.
In fact, TI's EvoCar demo is an excellent test platform for testing TI technologies that support drivers.
It is understood that cars equipped with HUD are extremely popular among consumers. Similar to cruise control or reversing images, many consumers find it indispensable after having a personal experience. We have seen such a scenario, once consumers try out HUD, it immediately changes from "worth to own" to "must have".
TI continues to work with the world's leading OEMs to provide DLP technology to enable new automotive HUD capabilities. But how well HUD ultimately performs in the market is determined by the needs of automakers and consumers.
What innovative methods will be used by OEMs in the next few years to build HUDs is worth everyone's expectations.
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