[IT168 News] On November 12th, Libratone's first branded direct sales store in China officially settled in Beijing Sanlitun Tongying Center “Seeing TRENDSâ€, which is a brand image display, product experience consulting, offline sales And after-sales service and other functions of the official brand outlets. On the day of the event, Libratone invited users, media and partners to participate in the opening ceremony of the direct-operated stores and set up an exhibition area at the ARCFOX Space Experience Center to openly experience the entire Libratone family. Mr. Jim Libratone China sales director said: Libratone always put the user experience first, the direct-operated stores will provide consulting, experience for the majority of users, buy and sell one-stop service, I hope users can experience Libratone products here, Feel the new lifestyle advocated by Libratone.
Libratone, consisting of "liberty" (freedom) and "tone" (sound), was founded in Copenhagen in 2009. Libratone's entire range of products are designed by renowned Danish designers who have won awards from various international awards. They inherit the rich design culture of Northern Europe and integrate technology with nature.
At present, Libratone family has four major series: Libratone classic series, HOME series smart WiFi audio, GO series portable Bluetooth speakers and Q series headphones. Among them, all audio products are equipped with its original FullRoom ring sound technology, with a 360-degree sound field. The newly released Q series headphones, the first CityMix environmental sound free adjustment technology, free to regulate the level of noise reduction headphones.
The HOME series of Libratone ZIPP and ZIPP MINI were widely praised for their innovative designs, multiple industry firsts, and excellent user experience. Libratone ZIPP won this year's European Red Dot Design Award.
GO series portable Bluetooth speakers, including freely replaceable accessories, Libratone ONE for different outdoor scenes and Libratone TOO with small size but high energy content, is the first time that Libratone has applied the successful experience of WiFi audio to portable Bluetooth speakers.
As the newest member of Libratone, the Q series earphones are on the 9th of the lunar month. Among them, the in-ear headphones perfectly adapted to the iPhone's Lightning interface are raised in Jingdong and won the support and recognition of the vast number of customers. The earbuds are unique to Bluetooth headsets. Touch operation makes use more concise and convenient. The biggest highlight of the Q series headset is Libratone's original CityMix ambient sound free-adjustment, noise reduction and instantaneous ambient sound enhancement for use scenarios. In addition, Libratone also released two products specifically for the Chinese market, namely earphones with wired and in-ear headphones.
The establishment of the Libratone brand outlet stores means that Libratone will move from online operations to online marketing strategies, and it also validates that Libratone always puts the user experience first. It is understood that Libratone will continue to plunge into the Chinese market and establish branded direct sales stores in major cities throughout the country.
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